Categories/Air Purifiers/Airfire Air Purifier for Home, up to 1300 Sq.ft Air Purifiers for Allergies and Asthma, H13 HEPA Air Filter
critical

Buy-box price is 49.4% below MSRP and a 2P seller controls the listing

Airfire Air Purifier for Home, up to 1300 Sq.ft Air Purifiers for Allergies and Asthma, H13 HEPA Air Filter

Airfire Air Purifier for Home, up to 1300 Sq.ft Air Purifiers for Allergies and Asthma, H13 HEPA Air Filter

Airfire·
ID 5225986600

The Airfire Air Purifier for Home, up to 1300 Sq.ft Air Purifiers for Allergies and Asthma, H13 HEPA Air Filter was tracked for 22 day(s). During this period, the Buy Box price ranged from $39.94 to $39.97 against an MSRP/MAP of $78.99. The product's pricing health is currently flagged as critical.

Tracked 24 days · past 30-day window
Last updated Sep 30, 2026

Price Overview

FLOOR PRICE ($)

$39.94

MAX PRICE ($)

$39.97

AVG PRICE ($)

$39.96

EROSION (%)

49.44%

MSRP/MAP ($)

$78.99

Price erosion from MSRP
Severe49.44% below MSRP
MinimalModerateSevere

The product hit a low of $39.94, following a peak of $39.97 during the tracking period. Compared to its MSRP of $78.99, the floor price reflects a severe variance of 49.44% erosion.

Tracking window: Sep 9, 2026 – Sep 30, 2026

Buy box distribution

100%2P
2P · 1 seller, 100% share
Sellers won
1 of 1tracked sellers
Changed hands
0 timesover 22 days
SellerConditionPrice vs MSRPBuy box daysErosion
2PGCZ Official Store· Top
New
$39.94
−$39.05 below MSRP
22d (100%)
49.44%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Airfire Air Purifier for Home, up to 1300 Sq.ft Air Purifiers for Allergies and Asthma, H13 HEPA Air Filter is primarily held by GCZ Official Store (2P) with a 100% share, winning the Buy Box for 22 out of 22 tracked days.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $78.99
Peak seller pressure1 seller on Sep 9Highest count during tracking window
Price impact at peak−$39.02$78.99 → $39.97
Price trendErodingBased on trailing 30 days
Seller proliferation→ Stable0.0/day avg · 0 net

Buy-box price held flat at $39.97 throughout the tracking period. It entered the period already $39.02 below MSRP ($78.99), before any crowding pressure arrived. Seller count peaked at 1 on 09/09 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller churn and influx

Comparing sellers before Sep 28 vs last 3 days of 22-day tracking period

New entrants (0)

No new sellers in recent period

Exited (0)

No sellers exited in recent period

Persistent (1)

Key Findings

critical
Price Erosion

$39.05

Severe49.4% below MSRP

Severe erosion — floor is $39.05 (49.4%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

Clean Channel

CleanStable

No 3P sellers detected — the channel is clean.

Buy Box

GCZ Official Store

Controlled2P · 22 wins

Buy-box is controlled — GCZ Official Store (2P) leads with 22 wins at $39.94, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $39.94, which is 49.4% below MSRP ($78.99).

2

Escalate directly with Walmart — The lowest price has dropped to $39.94, which is 49.4% below MSRP ($78.99).

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