Buy-box price is 55.6% below MSRP and a 2P seller controls the listing
The Airfire Air Purifier for Home, up to 1300 Sq.ft Air Purifiers for Allergies and Asthma, H13 HEPA Air Filter was tracked for 30 day(s). During this period, the Buy Box price ranged from $39.99 to $44.99 against an MSRP/MAP of $89.99. The product's pricing health is currently flagged as critical.
Price Overview
FLOOR PRICE ($)
$39.99
MAX PRICE ($)
$44.99
AVG PRICE ($)
$43.37
EROSION (%)
55.56%
MSRP/MAP ($)
$89.99
The product hit a low of $39.99, following a peak of $44.99 during the tracking period. Compared to its MSRP of $89.99, the floor price reflects a severe variance of 55.56% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
2PGCZ Official Store· Top | New | $43.89 −$46.10 below MSRP | 30d (100%) | 51.23% |
The Buy Box for Airfire Air Purifier for Home, up to 1300 Sq.ft Air Purifiers for Allergies and Asthma, H13 HEPA Air Filter is primarily held by GCZ Official Store (2P) with a 100% share, winning the Buy Box for 30 out of 30 tracked days.
Seller density vs. price erosion
Buy-box price stayed between $39.99 and $44.99, largely stable over the period. It entered the period already $45.00 below MSRP ($89.99), before any crowding pressure arrived. Seller count peaked at 1 on 07/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Seller churn and influx
Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period
No new sellers in recent period
No sellers exited in recent period
Key Findings
critical$50.00
Severe erosion — floor is $50.00 (55.6%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
Clean Channel
No 3P sellers detected — the channel is clean.
GCZ Official Store
Buy-box is controlled — GCZ Official Store (2P) leads with 30 wins at $43.89, and 3P interference is minimal.
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