Buy-box price is 46.9% below MSRP and a 2P seller controls the listing
The Airfire Air Purifier for Large Rooms up to 2250 Sq. Ft, Smart WiFi Air Purifier with H13 True HEPA Filter, Ideal for Smoke, Dust, Pets & Allergies was tracked for 30 day(s). During this period, the Buy Box price ranged from $79.69 to $89.99 against an MSRP/MAP of $149.99. The product's pricing health is currently flagged as critical.
Price Overview
FLOOR PRICE ($)
$79.69
MAX PRICE ($)
$89.99
AVG PRICE ($)
$83.24
EROSION (%)
46.87%
MSRP/MAP ($)
$149.99
The product hit a low of $79.69, following a peak of $89.99 during the tracking period. Compared to its MSRP of $149.99, the floor price reflects a severe variance of 46.87% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
2PGCZ Official Store· Top | New | $79.69 −$70.30 below MSRP | 30d (100%) | 46.87% |
The Buy Box for Airfire Air Purifier for Large Rooms up to 2250 Sq. Ft, Smart WiFi Air Purifier with H13 True HEPA Filter, Ideal for Smoke, Dust, Pets & Allergies is primarily held by GCZ Official Store (2P) with a 100% share, winning the Buy Box for 30 out of 30 tracked days.
Seller density vs. price erosion
Buy-box price declined from $89.99 to $79.69 — a $10.30 drop over 30 days. It entered the period already $60.00 below MSRP ($149.99), before any crowding pressure arrived. Seller count peaked at 1 on 07/01 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.
Seller churn and influx
Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period
No new sellers in recent period
No sellers exited in recent period
Key Findings
critical$70.30
Severe erosion — floor is $70.30 (46.9%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
Clean Channel
No 3P sellers detected — the channel is clean.
GCZ Official Store
Buy-box is controlled — GCZ Official Store (2P) leads with 30 wins at $79.69, and 3P interference is minimal.
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