Buy-box price is 47.0% below MSRP and a 2P seller controls the listing
The Airfire Air Purifier for Large Rooms up to 2250 Sq. Ft, Smart WiFi Air Purifier with H13 True HEPA Filter, Ideal for Smoke, Dust, Pets & Allergies was tracked for 22 day(s). During this period, the Buy Box price ranged from $79.42 to $79.45 against an MSRP/MAP of $149.99. The product's pricing health is currently flagged as critical.
Price Overview
FLOOR PRICE ($)
$79.42
MAX PRICE ($)
$79.45
AVG PRICE ($)
$79.44
EROSION (%)
47.05%
MSRP/MAP ($)
$149.99
The product hit a low of $79.42, following a peak of $79.45 during the tracking period. Compared to its MSRP of $149.99, the floor price reflects a severe variance of 47.05% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
2PGCZ Official Store· Top | New | $79.42 −$70.57 below MSRP | 22d (100%) | 47.05% |
The Buy Box for Airfire Air Purifier for Large Rooms up to 2250 Sq. Ft, Smart WiFi Air Purifier with H13 True HEPA Filter, Ideal for Smoke, Dust, Pets & Allergies is primarily held by GCZ Official Store (2P) with a 100% share, winning the Buy Box for 22 out of 22 tracked days.
Seller density vs. price erosion
Buy-box price held flat at $79.45 throughout the tracking period. It entered the period already $70.54 below MSRP ($149.99), before any crowding pressure arrived. Seller count peaked at 1 on 09/09 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Seller churn and influx
Comparing sellers before Sep 28 vs last 3 days of 22-day tracking period
No new sellers in recent period
No sellers exited in recent period
Key Findings
critical$70.57
Severe erosion — floor is $70.57 (47.0%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
Clean Channel
No 3P sellers detected — the channel is clean.
GCZ Official Store
Buy-box is controlled — GCZ Official Store (2P) leads with 22 wins at $79.42, and 3P interference is minimal.
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