Buy-box price is 55.0% below MSRP and a 2P seller controls the listing

The AIRFIRE Air Purifier for Pets Large Room Up to 2000 Sq.Ft, HEPA H14 Filter for Pet Hair Dander Odor, Quiet Sleep Mode 22dB, Air Cleaner for Home Bedroom Pet Area, AP309 was tracked for 30 day(s). During this period, the Buy Box price ranged from $71.95 to $79.99 against an MSRP/MAP of $159.97. The product's pricing health is currently flagged as critical.
FLOOR PRICE ($)
$71.95
MAX PRICE ($)
$79.99
AVG PRICE ($)
$72.70
EROSION (%)
55.02%
MSRP/MAP ($)
$159.97
The product hit a low of $71.95, following a peak of $79.99 during the tracking period. Compared to its MSRP of $159.97, the floor price reflects a severe variance of 55.02% erosion.
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
2PAirfire Group· Top | New | $71.95 −$88.02 below MSRP | 30d (100%) | 55.02% |
2PGCZ Official Store | New | $119.99 −$39.98 below MSRP | 0d (0%) | 24.99% |
The Buy Box for AIRFIRE Air Purifier for Pets Large Room Up to 2000 Sq.Ft, HEPA H14 Filter for Pet Hair Dander Odor, Quiet Sleep Mode 22dB, Air Cleaner for Home Bedroom Pet Area, AP309 is primarily held by Airfire Group (2P) with a 100% share, winning the Buy Box for 30 out of 30 tracked days. Only 1 of 2 total sellers have won the Buy Box.
Buy-box price declined from $79.99 to $71.95 — a $8.04 drop over 30 days. It entered the period already $79.98 below MSRP ($159.97), before any crowding pressure arrived. Seller count peaked at 2 on 07/01 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.
Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period
No new sellers in recent period
No sellers exited in recent period
$88.02
Severe erosion — floor is $88.02 (55.0%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
Clean Channel
No 3P sellers detected — the channel is clean.
Airfire Group
Buy-box is controlled — Airfire Group (2P) leads with 30 wins at $71.95, and 3P interference is minimal.
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