Categories/Air Purifiers/AIRFIRE H13 True HEPA Air Purifier for Bedroom, Home & Office, Covers Up to 1300 Sq Ft, Removes Smoke, Pet Hair, Dust & Odors, Quiet Air Cleaner
critical

Buy-box price is 50.0% below MSRP and a 2P seller controls the listing

AIRFIRE H13 True HEPA Air Purifier for Bedroom, Home & Office, Covers Up to 1300 Sq Ft, Removes Smoke, Pet Hair, Dust & Odors, Quiet Air Cleaner

AIRFIRE H13 True HEPA Air Purifier for Bedroom, Home & Office, Covers Up to 1300 Sq Ft, Removes Smoke, Pet Hair, Dust & Odors, Quiet Air Cleaner

Airfire·
ID 16963401600

The AIRFIRE H13 True HEPA Air Purifier for Bedroom, Home & Office, Covers Up to 1300 Sq Ft, Removes Smoke, Pet Hair, Dust & Odors, Quiet Air Cleaner was tracked for 22 day(s). During this period, the Buy Box price ranged from $39.95 to $39.98 against an MSRP/MAP of $79.89. The product's pricing health is currently flagged as critical.

Tracked 24 days · past 30-day window
Last updated Sep 30, 2026

Price Overview

FLOOR PRICE ($)

$39.95

MAX PRICE ($)

$39.98

AVG PRICE ($)

$39.97

EROSION (%)

49.99%

MSRP/MAP ($)

$79.89

Price erosion from MSRP
Severe49.99% below MSRP
MinimalModerateSevere

The product hit a low of $39.95, following a peak of $39.98 during the tracking period. Compared to its MSRP of $79.89, the floor price reflects a severe variance of 49.99% erosion.

Tracking window: Sep 9, 2026 – Sep 30, 2026

Buy box distribution

100%2P
2P · 1 seller, 100% share
Sellers won
1 of 1tracked sellers
Changed hands
0 timesover 22 days
SellerConditionPrice vs MSRPBuy box daysErosion
2PAirfire Group· Top
New
$39.95
−$39.94 below MSRP
22d (100%)
49.99%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for AIRFIRE H13 True HEPA Air Purifier for Bedroom, Home & Office, Covers Up to 1300 Sq Ft, Removes Smoke, Pet Hair, Dust & Odors, Quiet Air Cleaner is primarily held by Airfire Group (2P) with a 100% share, winning the Buy Box for 22 out of 22 tracked days.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $79.89
Peak seller pressure1 seller on Sep 9Highest count during tracking window
Price impact at peak−$39.91$79.89 → $39.98
Price trendErodingBased on trailing 30 days
Seller proliferation→ Stable0.0/day avg · 0 net

Buy-box price held flat at $39.98 throughout the tracking period. It entered the period already $39.91 below MSRP ($79.89), before any crowding pressure arrived. Seller count peaked at 1 on 09/09 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller churn and influx

Comparing sellers before Sep 28 vs last 3 days of 22-day tracking period

New entrants (0)

No new sellers in recent period

Exited (0)

No sellers exited in recent period

Persistent (1)

Key Findings

critical
Price Erosion

$39.94

Severe50.0% below MSRP

Severe erosion — floor is $39.94 (50.0%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

Clean Channel

CleanStable

No 3P sellers detected — the channel is clean.

Buy Box

Airfire Group

Controlled2P · 22 wins

Buy-box is controlled — Airfire Group (2P) leads with 22 wins at $39.95, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $39.95, which is 50.0% below MSRP ($79.89).

2

Escalate directly with Walmart — The lowest price has dropped to $39.95, which is 50.0% below MSRP ($79.89).

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