Categories/Air Purifiers/AIRFIRE H13 True HEPA Air Purifier for Bedroom, Home & Office, Covers Up to 1300 Sq Ft, Removes Smoke, Pet Hair, Dust & Odors, Quiet Air Cleaner

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critical
walmart.comID 16963401600
AIRFIRE H13 True HEPA Air Purifier for Bedroom, Home & Office, Covers Up to 1300 Sq Ft, Removes Smoke, Pet Hair, Dust & Odors, Quiet Air Cleaner

AIRFIRE H13 True HEPA Air Purifier for Bedroom, Home & Office, Covers Up to 1300 Sq Ft, Removes Smoke, Pet Hair, Dust & Odors, Quiet Air Cleaner

Airfire

The AIRFIRE H13 True HEPA Air Purifier for Bedroom, Home & Office, Covers Up to 1300 Sq Ft, Removes Smoke, Pet Hair, Dust & Odors, Quiet Air Cleaner was tracked for 25 day(s). During this period, the Buybox price ranged between Buy box price ranged from $39.99 to $49.99 against an MSRP/MAP of $98.99. The product's pricing health is currently flagged as critical.

Showing Results for Past 30 days
Last updated Jun 30, 2026
Price Overview
Severe erosion

FLOOR PRICE ($)

$39.99

MAX PRICE ($)

$49.99

AVG PRICE ($)

$44.39

SEVERE EROSION

59.60%

MSRP/MAP ($)

$98.99

Price erosion from MSRP59.60% below MSRP
Jun 2, 2026Jun 30, 2026

The product is currently selling at $49.99, following a peak of $49.99 during the tracking period. Compared to its MSRP of $98.99, the current price reflects a severe variance of 49.5% erosion.

Buy Box Distribution

Buy Box Share

2P100% · 25d

2P leads with 100% of Buy Box days

2P 1 seller
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
2PAirfire Group· Top
New
$49.99
−$49.00
25(100%)
49.50%
The Buy Box for AIRFIRE H13 True HEPA Air Purifier for Bedroom, Home & Office, Covers Up to 1300 Sq Ft, Removes Smoke, Pet Hair, Dust & Odors, Quiet Air Cleaner is primarily held by Airfire Group (2P) with a 100% share, winning the Buy Box for 25 out of 25 tracked days.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $98.99

Peak Seller Pressure

1 sellers on Jun 2

Price Trend

Stable

Seller Proliferation

→ Stable

0/day avg · 0 net

Buy-box price stayed between $39.99 and $49.99, largely stable over the period. It entered the period already $49.00 below MSRP ($98.99), before any crowding pressure arrived. Seller count peaked at 1 on 06/02 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller Churn and Influx

Comparing sellers before Jun 28 vs last 3 days of 25-day tracking period

New Entrants (0)

No new sellers in recent period.

Exited (0)

No sellers exited in recent period.

Persistent (1)
2PAirfire Group

25d · avg $44.39 · 25 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
critical
Price Erosion

$59.00

Severe · 59.6% below MSRP

Severe erosion — floor is $59.00 (59.6%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

Clean

Clean

No 3P sellers detected — the channel is clean.

Buy Box

Airfire Group

2P · 25 wins · $49.99

Buy-box is controlled — Airfire Group (2P) leads with 25 wins at $49.99, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $39.99, which is 59.6% below MSRP ($98.99).

2

Escalate directly with Walmart — The lowest price has dropped to $39.99, which is 59.6% below MSRP ($98.99).