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Airfire
The AIRFIRE H14 HEPA Air Purifiers for Home up to 2215 Sq.ft, Air Purifier for Allergies and Asthma, Pollen, Wildfire/Smoke, Pet Dander & Odor, Dust, AP304, White, 2026 New was tracked for 30 day(s). During this period, the Buybox price ranged between Buy box price ranged from $79.96 to $89.99 against an MSRP/MAP of $159.97. The product's pricing health is currently flagged as critical.
FLOOR PRICE ($)
$79.96
MAX PRICE ($)
$89.99
AVG PRICE ($)
$82.64
SEVERE EROSION
50.02%
MSRP/MAP ($)
$159.97
The product is currently selling at $89.99, following a peak of $89.99 during the tracking period. Compared to its MSRP of $159.97, the current price reflects a severe variance of 43.8% erosion.
Buy Box Share
2P leads with 60% of Buy Box days
Seller | Condition | Current Price ($) | Buy Box Days | Erosion (%) |
|---|---|---|---|---|
2PAirfire Group· Top | New | $89.99 −$69.98 | 18(60%) | 43.75% |
3PAirfire Group· Top | New | $89.99 −$69.98 | 7(23%) | 43.75% |
3PAirfire Official Store | New | $79.99 −$79.98 | 5(17%) | 50.00% |
Peak Seller Pressure
1 sellers on Jul 1
Price Trend
Recovering
Seller Proliferation
→ Stable
0/day avg · 0 net
Buy-box price fell to a floor of $79.96 before recovering to $89.99. It entered the period already $79.99 below MSRP ($159.97), before any crowding pressure arrived. Seller count peaked at 1 on 07/01 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.
Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period
Watchlist
No new sellers in recent period.
Last Jul 22 · $89.99 · 18 Buy Box Wins
Last Jul 25 · $79.99 · 5 Buy Box Wins
7d · avg $88.56 · 7 Buy Box Wins · ↑ rising
$80.01
Severe · 50.0% below MSRP
Severe erosion — floor is $80.01 (50.0%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
2 3P sellers
Controlled · 2 exited
3P activity is limited to 2 sellers — controlled, though 2 have since exited.
Airfire Group
2P · 18 wins · $89.99
Airfire Group (2P) dominates the buy box with 18 wins at $89.99, 43.8% below MAP — and escalating.
Immediate pricing intervention required — The lowest price has dropped to $79.96, which is 50.0% below MSRP ($159.97).
Monitor buy-box ownership daily — 3P sellers captured 40.0% of buy-box snapshots across the tracking period.
Prioritise enforcement action against Airfire Group, the highest-frequency 3P buy-box winner.
Escalate directly with Walmart — The lowest price has dropped to $79.96, which is 50.0% below MSRP ($159.97).