Buy-box price is 50.0% below MSRP and a 2P seller controls the listing
The AIRFIRE H14 HEPA Air Purifiers for Home up to 2215 Sq.ft, Air Purifier for Allergies and Asthma, Pollen, Wildfire/Smoke, Pet Dander & Odor, Dust, AP304, White, 2026 New was tracked for 30 day(s). During this period, the Buy Box price ranged from $79.96 to $89.99 against an MSRP/MAP of $159.97. The product's pricing health is currently flagged as critical.
Price Overview
FLOOR PRICE ($)
$79.96
MAX PRICE ($)
$89.99
AVG PRICE ($)
$82.64
EROSION (%)
50.02%
MSRP/MAP ($)
$159.97
The product hit a low of $79.96, following a peak of $89.99 during the tracking period. Compared to its MSRP of $159.97, the floor price reflects a severe variance of 50.02% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
2PAirfire Group· Top | New | $89.99 −$69.98 below MSRP | 18d (60%) | 43.75% |
3PAirfire Group· Top | New | $89.99 −$69.98 below MSRP | 7d (23%) | 43.75% |
3PAirfire Official Store | New | $79.99 −$79.98 below MSRP | 5d (17%) | 50.00% |
The Buy Box for AIRFIRE H14 HEPA Air Purifiers for Home up to 2215 Sq.ft, Air Purifier for Allergies and Asthma, Pollen, Wildfire/Smoke, Pet Dander & Odor, Dust, AP304, White, 2026 New is primarily held by Airfire Group (2P) with a 60% share, winning the Buy Box for 18 out of 30 tracked days. All 3 of 3 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price fell to a floor of $79.96 before recovering to $89.99. It entered the period already $79.99 below MSRP ($159.97), before any crowding pressure arrived. Seller count peaked at 1 on 07/01 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.
Seller churn and influx
Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period
1 3P seller exited the listing — channel cleanup signal.
2 sellers exited with no new entrants — competitive pressure easing.
No new sellers in recent period
Key Findings
critical$80.01
Severe erosion — floor is $80.01 (50.0%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
2 3P Sellers
3P activity is limited to 2 sellers — controlled, though 2 have since exited.
Airfire Group
Airfire Group (2P) dominates the buy box with 18 wins at $89.99, 43.8% below MAP — and escalating.
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