Categories/Air Purifiers/AIRFIRE H14 HEPA Air Purifiers for Home up to 2215 Sq.ft, Air Purifier for Allergies and Asthma, Pollen, Wildfire/Smoke, Pet Dander & Odor, Dust, AP304, White, 2026 New
critical

Buy-box price is 47.4% below MSRP and a 2P seller controls the listing

The AIRFIRE H14 HEPA Air Purifiers for Home up to 2215 Sq.ft, Air Purifier for Allergies and Asthma, Pollen, Wildfire/Smoke, Pet Dander & Odor, Dust, AP304, White, 2026 New was tracked for 22 day(s). During this period, the Buy Box price ranged from $79.93 to $79.96 against an MSRP/MAP of $151.98. The product's pricing health is currently flagged as critical.

Tracked 24 days · past 30-day window
Last updated Sep 30, 2026

Price Overview

FLOOR PRICE ($)

$79.93

MAX PRICE ($)

$79.96

AVG PRICE ($)

$79.95

EROSION (%)

47.41%

MSRP/MAP ($)

$151.98

Price erosion from MSRP
Severe47.41% below MSRP
MinimalModerateSevere

The product hit a low of $79.93, following a peak of $79.96 during the tracking period. Compared to its MSRP of $151.98, the floor price reflects a severe variance of 47.41% erosion.

Tracking window: Sep 9, 2026 – Sep 30, 2026

Buy box distribution

100%2P
2P · 1 seller, 100% share
Sellers won
1 of 1tracked sellers
Changed hands
0 timesover 22 days
SellerConditionPrice vs MSRPBuy box daysErosion
2PAirfire Group· Top
New
$79.93
−$72.05 below MSRP
22d (100%)
47.41%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for AIRFIRE H14 HEPA Air Purifiers for Home up to 2215 Sq.ft, Air Purifier for Allergies and Asthma, Pollen, Wildfire/Smoke, Pet Dander & Odor, Dust, AP304, White, 2026 New is primarily held by Airfire Group (2P) with a 100% share, winning the Buy Box for 22 out of 22 tracked days.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $151.98
Peak seller pressure1 seller on Sep 9Highest count during tracking window
Price impact at peak−$72.02$151.98 → $79.96
Price trendErodingBased on trailing 30 days
Seller proliferation→ Stable0.0/day avg · 0 net

Buy-box price held flat at $79.96 throughout the tracking period. It entered the period already $72.02 below MSRP ($151.98), before any crowding pressure arrived. Seller count peaked at 1 on 09/09 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller churn and influx

Comparing sellers before Sep 28 vs last 3 days of 22-day tracking period

New entrants (0)

No new sellers in recent period

Exited (0)

No sellers exited in recent period

Persistent (1)

Key Findings

critical
Price Erosion

$72.05

Severe47.4% below MSRP

Severe erosion — floor is $72.05 (47.4%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

Clean Channel

CleanStable

No 3P sellers detected — the channel is clean.

Buy Box

Airfire Group

Controlled2P · 22 wins

Buy-box is controlled — Airfire Group (2P) leads with 22 wins at $79.93, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $79.93, which is 47.4% below MSRP ($151.98).

2

Escalate directly with Walmart — The lowest price has dropped to $79.93, which is 47.4% below MSRP ($151.98).

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