Categories/Air Purifiers/AIRFIRE HEPA Air Purifier for Large Rooms 3500 Sq.ft, WiFi Air Purifiers for Wildfire, Smoke, Pet Dander&Odor, Dust, Pollen, AP404, Black
critical

Buy-box price is 38.5% below MSRP and a 2P seller controls the listing

AIRFIRE HEPA Air Purifier for Large Rooms 3500 Sq.ft, WiFi Air Purifiers for Wildfire, Smoke, Pet Dander&Odor, Dust, Pollen, AP404, Black

AIRFIRE HEPA Air Purifier for Large Rooms 3500 Sq.ft, WiFi Air Purifiers for Wildfire, Smoke, Pet Dander&Odor, Dust, Pollen, AP404, Black

Airfire·
ID 5224098371

The AIRFIRE HEPA Air Purifier for Large Rooms 3500 Sq.ft, WiFi Air Purifiers for Wildfire, Smoke, Pet Dander&Odor, Dust, Pollen, AP404, Black was tracked for 22 day(s). During this period, the Buy Box price ranged from $52.85 to $52.88 against an MSRP/MAP of $85.99. The product's pricing health is currently flagged as critical.

Tracked 24 days · past 30-day window
Last updated Sep 30, 2026

Price Overview

FLOOR PRICE ($)

$52.85

MAX PRICE ($)

$52.88

AVG PRICE ($)

$52.86

EROSION (%)

38.54%

MSRP/MAP ($)

$85.99

Price erosion from MSRP
Severe38.54% below MSRP
MinimalModerateSevere

The product hit a low of $52.85, following a peak of $52.88 during the tracking period. Compared to its MSRP of $85.99, the floor price reflects a severe variance of 38.54% erosion.

Tracking window: Sep 9, 2026 – Sep 30, 2026

Buy box distribution

100%2P
2P · 2 sellers, 100% share
Sellers won
1 of 2tracked sellers
Changed hands
0 timesover 22 days
SellerConditionPrice vs MSRPBuy box daysErosion
2PAirfire Group· Top
New
$52.85
−$33.14 below MSRP
22d (100%)
38.54%
2PDRJ Professional LTD
New
$149.99
+$64.00 above MSRP
0d (0%)
-74.43%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for AIRFIRE HEPA Air Purifier for Large Rooms 3500 Sq.ft, WiFi Air Purifiers for Wildfire, Smoke, Pet Dander&Odor, Dust, Pollen, AP404, Black is primarily held by Airfire Group (2P) with a 100% share, winning the Buy Box for 22 out of 22 tracked days. Only 1 of 2 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $85.99
Peak seller pressure2 sellers on Sep 9Highest count during tracking window
Price impact at peak−$33.11$85.99 → $52.88
Price trendErodingBased on trailing 30 days
Seller proliferation→ Stable0.0/day avg · 0 net

Buy-box price held flat at $52.88 throughout the tracking period. It entered the period already $33.11 below MSRP ($85.99), before any crowding pressure arrived. Seller count peaked at 2 on 09/09 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller churn and influx

Comparing sellers before Sep 28 vs last 3 days of 22-day tracking period

New entrants (0)

No new sellers in recent period

Exited (0)

No sellers exited in recent period

Persistent (2)

Key Findings

critical
Price Erosion

$33.14

Severe38.5% below MSRP

Severe erosion — floor is $33.14 (38.5%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

Clean Channel

CleanStable

No 3P sellers detected — the channel is clean.

Buy Box

Airfire Group

Controlled2P · 22 wins

Buy-box is controlled — Airfire Group (2P) leads with 22 wins at $52.85, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $52.85, which is 38.5% below MSRP ($85.99).

2

Escalate directly with Walmart — The lowest price has dropped to $52.85, which is 38.5% below MSRP ($85.99).

Free 7-Day ReportTrack any product listing

Get a Free MAP & Buy Box Compliance Report for Your Product

Enter your product URL and MAP price. We will monitor 3P seller crowding, Buy Box shifts, and price erosion over the next 7 days and email you a comprehensive compliance report.

Track Your Product

Free