Categories/Air Purifiers/AIRFIRE HEPA Air Purifier for Large Rooms 3500 Sq.ft, WiFi Air Purifiers for Wildfire, Smoke, Pet Dander&Odor, Dust, Pollen, AP404, Black
critical

Buy-box price is 67.2% below MSRP and a 2P seller controls the listing

AIRFIRE HEPA Air Purifier for Large Rooms 3500 Sq.ft, WiFi Air Purifiers for Wildfire, Smoke, Pet Dander&Odor, Dust, Pollen, AP404, Black

AIRFIRE HEPA Air Purifier for Large Rooms 3500 Sq.ft, WiFi Air Purifiers for Wildfire, Smoke, Pet Dander&Odor, Dust, Pollen, AP404, Black

Airfire·
ID 5224098371

The AIRFIRE HEPA Air Purifier for Large Rooms 3500 Sq.ft, WiFi Air Purifiers for Wildfire, Smoke, Pet Dander&Odor, Dust, Pollen, AP404, Black was tracked for 30 day(s). During this period, the Buy Box price ranged from $58.99 to $62.99 against an MSRP/MAP of $179.97. The product's pricing health is currently flagged as critical.

Tracked 31 days · past 30-day window
Last updated Jul 31, 2026

Price Overview

FLOOR PRICE ($)

$58.99

MAX PRICE ($)

$62.99

AVG PRICE ($)

$60.54

EROSION (%)

67.22%

MSRP/MAP ($)

$179.97

Price erosion from MSRP
Severe67.22% below MSRP
MinimalModerateSevere

The product hit a low of $58.99, following a peak of $62.99 during the tracking period. Compared to its MSRP of $179.97, the floor price reflects a severe variance of 67.22% erosion.

Tracking window: Jul 1, 2026 – Jul 31, 2026

Buy box distribution

100%2P
2P · 3 sellers, 100% share
Sellers won
1 of 3tracked sellers
Changed hands
0 timesover 30 days
SellerConditionPrice vs MSRPBuy box daysErosion
2PAirfire Group· Top
New
$58.99
−$120.98 below MSRP
30d (100%)
67.22%
2PAirfire Official Store
New
$109.99
−$69.98 below MSRP
0d (0%)
38.88%
2PDRJ Professional LTD
New
$149.99
−$29.98 below MSRP
0d (0%)
16.66%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for AIRFIRE HEPA Air Purifier for Large Rooms 3500 Sq.ft, WiFi Air Purifiers for Wildfire, Smoke, Pet Dander&Odor, Dust, Pollen, AP404, Black is primarily held by Airfire Group (2P) with a 100% share, winning the Buy Box for 30 out of 30 tracked days. Only 1 of 3 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $179.97
Peak seller pressure3 sellers on Jul 1Highest count during tracking window
Price impact at peak−$116.98$179.97 → $62.99
Price trendErodingBased on trailing 30 days
Seller proliferation→ Stable0.0/day avg · 0 net

Buy-box price declined from $62.99 to $58.99 — a $4.00 drop over 30 days. It entered the period already $116.98 below MSRP ($179.97), before any crowding pressure arrived. Seller count peaked at 3 on 07/01 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.

Seller churn and influx

Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period

New entrants (0)

No new sellers in recent period

Exited (0)

No sellers exited in recent period

Persistent (3)

Key Findings

critical
Price Erosion

$120.98

Severe67.2% below MSRP

Severe erosion — floor is $120.98 (67.2%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

Clean Channel

CleanStable

No 3P sellers detected — the channel is clean.

Buy Box

Airfire Group

Controlled2P · 30 wins

Buy-box is controlled — Airfire Group (2P) leads with 30 wins at $58.99, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $58.99, which is 67.2% below MSRP ($179.97).

2

Escalate directly with Walmart — The lowest price has dropped to $58.99, which is 67.2% below MSRP ($179.97).

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