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Airfire
The AIRFIRE HEPA Air Purifier for Large Rooms 3500 Sq.ft, WiFi Air Purifiers for Wildfire, Smoke, Pet Dander&Odor, Dust, Pollen, AP404, Black was tracked for 25 day(s). During this period, the Buybox price ranged between Buy box price ranged from $62.99 to $149.99 against an MSRP/MAP of $179.97. The product's pricing health is currently flagged as critical.
FLOOR PRICE ($)
$62.99
MAX PRICE ($)
$149.99
AVG PRICE ($)
$85.71
SEVERE EROSION
65.00%
MSRP/MAP ($)
$179.97
The product is currently selling at $62.99, following a peak of $149.99 during the tracking period. Compared to its MSRP of $179.97, the current price reflects a severe variance of 65.0% erosion.
Buy Box Share
2P leads with 80% of Buy Box days
Seller | Condition | Current Price ($) | Buy Box Days | Erosion (%) |
|---|---|---|---|---|
2PAirfire Group· Top | New | $62.99 −$116.98 | 17(68%) | 65.00% |
3PGCZ Official Store | New | $89.99 −$89.98 | 3(12%) | 50.00% |
2PDRJ Professional LTD | New | $149.99 −$29.98 | 3(12%) | 16.66% |
3PAirfire Group· Top | New | $89.99 −$89.98 | 2(8%) | 50.00% |
2PAirfire Official Store | New | $109.99 −$69.98 | 0(0%) | 38.88% |
Peak Seller Pressure
3 sellers on Jun 27
Price held at $69.99
Price Trend
Eroding
Seller Proliferation
→ Stable
+0.08/day avg · +2 net
Peak +1 on 06/17
Buy-box price declined from $89.99 to $62.99 — a $27.00 drop over 25 days. It entered the period already $89.98 below MSRP ($179.97), before any crowding pressure arrived. Seller count peaked at 3 on 06/27 — adding +2 net sellers over the full period. Seller count has held steady even as prices shifted.
Comparing sellers before Jun 28 vs last 3 days of 25-day tracking period
Watchlist
No new sellers in recent period.
Last Jun 8 · $89.99 · 3 Buy Box Wins
Last Jun 9 · $89.99 · 2 Buy Box Wins
17d · avg $73.11 · 17 Buy Box Wins · ↓ falling
17d · avg $149.99 · 3 Buy Box Wins · stable
4d · avg $109.99 · 0 Buy Box Wins · stable
$116.98
Severe · 65.0% below MSRP
Severe erosion — floor is $116.98 (65.0%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
2 3P sellers
Controlled · 2 exited
3P activity is limited to 2 sellers — controlled, though 2 have since exited.
Airfire Group
2P · 17 wins · $62.99
3P sellers win the buy box 20.0% of the time; GCZ Official Store leads with 3 days at $89.99 (50.0% below MAP) — easing.
Immediate pricing intervention required — The lowest price has dropped to $62.99, which is 65.0% below MSRP ($179.97).
Monitor buy-box ownership daily — 3P sellers captured 20.0% of buy-box snapshots across the tracking period.
Prioritise enforcement action against GCZ Official Store, the highest-frequency 3P buy-box winner.
Escalate directly with Walmart — The lowest price has dropped to $62.99, which is 65.0% below MSRP ($179.97).