Buy-box price is 25.7% below MSRP and a 2P seller controls the listing

The AIRTOK Air Purifier for Large Rooms, 534 Sq.ft, HEPA Air Cleaner for Smoke, Mold, Pet Hair, Dust, Pollen, AP0601 Black was tracked for 30 day(s). During this period, the Buy Box price ranged from $34.19 to $45.99 against an MSRP/MAP of $45.99. The product's pricing health is currently flagged as at risk.
FLOOR PRICE ($)
$34.19
MAX PRICE ($)
$45.99
AVG PRICE ($)
$37.64
EROSION (%)
25.66%
MSRP/MAP ($)
$45.99
The product hit a low of $34.19, following a peak of $45.99 during the tracking period. Compared to its MSRP of $45.99, the floor price reflects a severe variance of 25.66% erosion.
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
2PAIRTOK· Top | New | $35.99 −$10.00 below MSRP | 30d (100%) | 21.74% |
The Buy Box for AIRTOK Air Purifier for Large Rooms, 534 Sq.ft, HEPA Air Cleaner for Smoke, Mold, Pet Hair, Dust, Pollen, AP0601 Black is primarily held by AIRTOK (2P) with a 100% share, winning the Buy Box for 30 out of 30 tracked days.
Buy-box price fell to a floor of $34.19 before recovering to $35.99. It entered the period already $11.80 below MSRP ($45.99), before any crowding pressure arrived. Seller count peaked at 1 on 07/01 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.
Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period
No new sellers in recent period
No sellers exited in recent period
$11.80
Severe erosion — floor is $11.80 (25.7%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
Clean Channel
No 3P sellers detected — the channel is clean.
AIRTOK
Buy-box is controlled — AIRTOK (2P) leads with 30 wins at $35.99, and 3P interference is minimal.
Enter your product URL and MAP price. We will monitor 3P seller crowding, Buy Box shifts, and price erosion over the next 7 days and email you a comprehensive compliance report.
Monitor 3P seller crowding, Buy Box shifts & price erosion for your product.