Categories/Air Purifiers/AIRTOK Air Purifier for Large Rooms, 534 Sq.ft, HEPA Air Cleaner for Smoke, Mold, Pet Hair, Dust, Pollen, AP0601 Black
at risk

Buy-box price is 21.7% below MSRP and a 2P seller controls the listing

AIRTOK Air Purifier for Large Rooms, 534 Sq.ft, HEPA Air Cleaner for Smoke, Mold, Pet Hair, Dust, Pollen, AP0601 Black

AIRTOK Air Purifier for Large Rooms, 534 Sq.ft, HEPA Air Cleaner for Smoke, Mold, Pet Hair, Dust, Pollen, AP0601 Black

Airtok·
ID 2398441847

The AIRTOK Air Purifier for Large Rooms, 534 Sq.ft, HEPA Air Cleaner for Smoke, Mold, Pet Hair, Dust, Pollen, AP0601 Black was tracked for 22 day(s). During this period, the Buy Box price ranged from $35.99 to $45.99 against an MSRP/MAP of $45.99. The product's pricing health is currently flagged as at risk.

Tracked 24 days · past 30-day window
Last updated Sep 30, 2026

Price Overview

FLOOR PRICE ($)

$35.99

MAX PRICE ($)

$45.99

AVG PRICE ($)

$39.72

EROSION (%)

21.74%

MSRP/MAP ($)

$45.99

Price erosion from MSRP
Severe21.74% below MSRP
MinimalModerateSevere

The product hit a low of $35.99, following a peak of $45.99 during the tracking period. Compared to its MSRP of $45.99, the floor price reflects a severe variance of 21.74% erosion.

Tracking window: Sep 9, 2026 – Sep 30, 2026

Buy box distribution

95%2P
2P · 1 seller, 95% share3P · 1 seller, 5% share
Sellers won
2 of 2tracked sellers
Changed hands
1 timeover 22 days
SellerConditionPrice vs MSRPBuy box daysErosion
2PAIRTOK· Top
New
$45.99
at MSRP
21d (95%)
0.00%
3PAIRTOK· Top
New
$35.99
−$10.00 below MSRP
1d (5%)
21.74%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for AIRTOK Air Purifier for Large Rooms, 534 Sq.ft, HEPA Air Cleaner for Smoke, Mold, Pet Hair, Dust, Pollen, AP0601 Black is primarily held by AIRTOK (2P) with a 95% share, winning the Buy Box for 21 out of 22 tracked days. All 2 of 2 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $45.99
Peak seller pressure1 seller on Sep 9Highest count during tracking window
Price impact at peak−$10.00$45.99 → $35.99
Price trendRecoveringBased on trailing 30 days
Seller proliferation→ Stable0.0/day avg · 0 net

Buy-box price fell to a floor of $35.99 before recovering to $45.99. It entered the period already $10.00 below MSRP ($45.99), before any crowding pressure arrived. Seller count peaked at 1 on 09/09 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.

Seller churn and influx

Comparing sellers before Sep 28 vs last 3 days of 22-day tracking period

1 3P seller exited the listing — channel cleanup signal.

1 seller exited with no new entrants — competitive pressure easing.

New entrants (0)

No new sellers in recent period

Exited (1)
Persistent (1)

Key Findings

at risk
Price Erosion

$10.00

Severe21.7% below MSRP

Severe erosion — floor is $10.00 (21.7%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

1 3P Seller

Controlled1 exited

3P activity is limited to 1 seller — controlled, though 1 have since exited.

Buy Box

AIRTOK

Controlled2P · 21 wins

Buy-box is controlled — AIRTOK (2P) leads with 21 wins at $45.99, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $35.99, which is 21.7% below MSRP ($45.99).

2

Prioritise enforcement action against AIRTOK, the highest-frequency 3P buy-box winner.

3

Escalate directly with Walmart — The lowest price has dropped to $35.99, which is 21.7% below MSRP ($45.99).

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