Categories/Air Purifiers/ALROCKET Air Purifier, with HEPA Filter for Home, Remove 99.9% Smoke Dust Allergies for 300 SQ.ft
critical

Buy-box price is 55.0% below MSRP and a 2P seller controls the listing

ALROCKET Air Purifier, with HEPA Filter for Home, Remove 99.9% Smoke Dust Allergies for 300 SQ.ft

ALROCKET Air Purifier, with HEPA Filter for Home, Remove 99.9% Smoke Dust Allergies for 300 SQ.ft

Alrocket·
ID 1786030919

The ALROCKET Air Purifier, with HEPA Filter for Home, Remove 99.9% Smoke Dust Allergies for 300 SQ.ft was tracked for 30 day(s). During this period, the Buy Box price ranged from $35.99 to $40.99 against an MSRP/MAP of $79.89. The product's pricing health is currently flagged as critical.

Tracked 31 days · past 30-day window
Last updated Jul 31, 2026

Price Overview

FLOOR PRICE ($)

$35.99

MAX PRICE ($)

$40.99

AVG PRICE ($)

$38.66

EROSION (%)

54.95%

MSRP/MAP ($)

$79.89

Price erosion from MSRP
Severe54.95% below MSRP
MinimalModerateSevere

The product hit a low of $35.99, following a peak of $40.99 during the tracking period. Compared to its MSRP of $79.89, the floor price reflects a severe variance of 54.95% erosion.

Tracking window: Jul 1, 2026 – Jul 31, 2026

Buy box distribution

100%2P
2P · 1 seller, 100% share
Sellers won
1 of 1tracked sellers
Changed hands
0 timesover 30 days
SellerConditionPrice vs MSRPBuy box daysErosion
2PDOUHE Electronic Tec Limited· Top
New
$40.99
−$38.90 below MSRP
30d (100%)
48.69%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for ALROCKET Air Purifier, with HEPA Filter for Home, Remove 99.9% Smoke Dust Allergies for 300 SQ.ft is primarily held by DOUHE Electronic Tec Limited (2P) with a 100% share, winning the Buy Box for 30 out of 30 tracked days.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $79.89
Peak seller pressure1 seller on Jul 1Highest count during tracking window
Price impact at peak−$38.90$79.89 → $40.99
Price trendStableBased on trailing 30 days
Seller proliferation→ Stable0.0/day avg · 0 net

Buy-box price stayed between $35.99 and $40.99, largely stable over the period. It entered the period already $38.90 below MSRP ($79.89), before any crowding pressure arrived. Seller count peaked at 1 on 07/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller churn and influx

Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period

New entrants (0)

No new sellers in recent period

Exited (0)

No sellers exited in recent period

Persistent (1)

Key Findings

critical
Price Erosion

$43.90

Severe55.0% below MSRP

Severe erosion — floor is $43.90 (55.0%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

Clean Channel

CleanStable

No 3P sellers detected — the channel is clean.

Buy Box

DOUHE Electronic Tec Limited

Controlled2P · 30 wins

Buy-box is controlled — DOUHE Electronic Tec Limited (2P) leads with 30 wins at $40.99, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $35.99, which is 55.0% below MSRP ($79.89).

2

Escalate directly with Walmart — The lowest price has dropped to $35.99, which is 55.0% below MSRP ($79.89).

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