Buy-box price is 55.0% below MSRP and a 2P seller controls the listing
The ALROCKET Air Purifier, with HEPA Filter for Home, Remove 99.9% Smoke Dust Allergies for 300 SQ.ft was tracked for 23 day(s). During this period, the Buy Box price ranged from $35.99 to $40.99 against an MSRP/MAP of $79.89. The product's pricing health is currently flagged as critical.
Price Overview
FLOOR PRICE ($)
$35.99
MAX PRICE ($)
$40.99
AVG PRICE ($)
$38.60
EROSION (%)
54.95%
MSRP/MAP ($)
$79.89
The product hit a low of $35.99, following a peak of $40.99 during the tracking period. Compared to its MSRP of $79.89, the floor price reflects a severe variance of 54.95% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
2PDOUHE Electronic Tec Limited· Top | New | $35.99 −$43.90 below MSRP | 23d (100%) | 54.95% |
The Buy Box for ALROCKET Air Purifier, with HEPA Filter for Home, Remove 99.9% Smoke Dust Allergies for 300 SQ.ft is primarily held by DOUHE Electronic Tec Limited (2P) with a 100% share, winning the Buy Box for 23 out of 23 tracked days.
Seller density vs. price erosion
Buy-box price declined from $40.99 to $35.99 — a $5.00 drop over 23 days. It entered the period already $38.90 below MSRP ($79.89), before any crowding pressure arrived. Seller count peaked at 1 on 09/07 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.
Seller churn and influx
Comparing sellers before Sep 28 vs last 3 days of 23-day tracking period
No new sellers in recent period
No sellers exited in recent period
Key Findings
critical$43.90
Severe erosion — floor is $43.90 (55.0%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
Clean Channel
No 3P sellers detected — the channel is clean.
DOUHE Electronic Tec Limited
Buy-box is controlled — DOUHE Electronic Tec Limited (2P) leads with 23 wins at $35.99, and 3P interference is minimal.
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