Buy-box price is 48.6% below MSRP and a 2P seller controls the listing
The ALROCKET Air Purifier,Hepa Air Purifier Filter for Bedroom,Pet Dander,Odors,Air Cleaner for 300 Sq.ft,Black was tracked for 30 day(s). During this period, the Buy Box price ranged from $35.99 to $39.99 against an MSRP/MAP of $69.99. The product's pricing health is currently flagged as critical.
Price Overview
FLOOR PRICE ($)
$35.99
MAX PRICE ($)
$39.99
AVG PRICE ($)
$38.12
EROSION (%)
48.58%
MSRP/MAP ($)
$69.99
The product hit a low of $35.99, following a peak of $39.99 during the tracking period. Compared to its MSRP of $69.99, the floor price reflects a severe variance of 48.58% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
2PDOUHE Electronic Tec Limited· Top | New | $39.99 −$30.00 below MSRP | 30d (100%) | 42.86% |
The Buy Box for ALROCKET Air Purifier,Hepa Air Purifier Filter for Bedroom,Pet Dander,Odors,Air Cleaner for 300 Sq.ft,Black is primarily held by DOUHE Electronic Tec Limited (2P) with a 100% share, winning the Buy Box for 30 out of 30 tracked days.
Seller density vs. price erosion
Buy-box price fell to a floor of $35.99 before recovering to $39.99. It entered the period already $34.00 below MSRP ($69.99), before any crowding pressure arrived. Seller count peaked at 1 on 07/01 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.
Seller churn and influx
Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period
No new sellers in recent period
No sellers exited in recent period
Key Findings
critical$34.00
Severe erosion — floor is $34.00 (48.6%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
Clean Channel
No 3P sellers detected — the channel is clean.
DOUHE Electronic Tec Limited
Buy-box is controlled — DOUHE Electronic Tec Limited (2P) leads with 30 wins at $39.99, and 3P interference is minimal.
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