Buy-box price is 53.4% below MSRP and a 2P seller controls the listing
The ALROCKET Air Purifier,Hepa Air Purifier for Home Large Room up to 2100 Sq.Ft,with Air Quality Sensor Auto Mode,Smart Air Cleaner for Smoke, Pollen, Dust Reducer was tracked for 23 day(s). During this period, the Buy Box price ranged from $50.34 to $59.99 against an MSRP/MAP of $107.99. The product's pricing health is currently flagged as critical.
Price Overview
FLOOR PRICE ($)
$50.34
MAX PRICE ($)
$59.99
AVG PRICE ($)
$57.05
EROSION (%)
53.38%
MSRP/MAP ($)
$107.99
The product hit a low of $50.34, following a peak of $59.99 during the tracking period. Compared to its MSRP of $107.99, the floor price reflects a severe variance of 53.38% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
2PDOUHE Electronic Tec Limited· Top | New | $50.34 −$57.65 below MSRP | 18d (78%) | 53.38% |
3PDOUHE Electronic Tec Limited· Top | New | $59.99 −$48.00 below MSRP | 5d (22%) | 44.45% |
The Buy Box for ALROCKET Air Purifier,Hepa Air Purifier for Home Large Room up to 2100 Sq.Ft,with Air Quality Sensor Auto Mode,Smart Air Cleaner for Smoke, Pollen, Dust Reducer is primarily held by DOUHE Electronic Tec Limited (2P) with a 78% share, winning the Buy Box for 18 out of 23 tracked days. All 2 of 2 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price stayed between $50.34 and $59.99, largely stable over the period. It entered the period already $48.00 below MSRP ($107.99), before any crowding pressure arrived. Seller count peaked at 1 on 09/07 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Seller churn and influx
Comparing sellers before Sep 28 vs last 3 days of 23-day tracking period
1 seller exited with no new entrants — competitive pressure easing.
No new sellers in recent period
Key Findings
critical$57.65
Severe erosion — floor is $57.65 (53.4%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
1 3P Seller
3P activity is limited to 1 seller — controlled, though 1 have since exited.
DOUHE Electronic Tec Limited
3P sellers win the buy box 21.7% of the time; DOUHE Electronic Tec Limited leads with 5 days at $59.99 (44.5% below MAP) — worsening.
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