Buy-box price is 54.7% below MSRP and a 2P seller controls the listing
The ALROCKET Air Purifiers for Home Large Room 2680 Ft with Washable Filters,HEPA Air Purifier for Home Pets Bedroom with Fragrance,PM2.5 Air Quality Monitor,Air Cleaner for Dust, Pets,White was tracked for 30 day(s). During this period, the Buy Box price ranged from $71.99 to $85.99 against an MSRP/MAP of $158.99. The product's pricing health is currently flagged as critical.
Price Overview
FLOOR PRICE ($)
$71.99
MAX PRICE ($)
$85.99
AVG PRICE ($)
$80.16
EROSION (%)
54.72%
MSRP/MAP ($)
$158.99
The product hit a low of $71.99, following a peak of $85.99 during the tracking period. Compared to its MSRP of $158.99, the floor price reflects a severe variance of 54.72% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
2PDOUHE Electronic Tec Limited· Top | New | $71.99 −$87.00 below MSRP | 29d (97%) | 54.72% |
1PWalmart.com | New | $75.99 −$83.00 below MSRP | 1d (3%) | 52.20% |
The Buy Box for ALROCKET Air Purifiers for Home Large Room 2680 Ft with Washable Filters,HEPA Air Purifier for Home Pets Bedroom with Fragrance,PM2.5 Air Quality Monitor,Air Cleaner for Dust, Pets,White is primarily held by DOUHE Electronic Tec Limited (2P) with a 97% share, winning the Buy Box for 29 out of 30 tracked days. All 2 of 2 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price declined from $85.99 to $71.99 — a $14.00 drop over 30 days. It entered the period already $73.00 below MSRP ($158.99), before any crowding pressure arrived. Seller count peaked at 1 on 07/01 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.
Seller churn and influx
Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period
1 seller exited with no new entrants — competitive pressure easing.
No new sellers in recent period
Key Findings
critical$87.00
Severe erosion — floor is $87.00 (54.7%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
Clean Channel
No 3P sellers detected — the channel is clean.
DOUHE Electronic Tec Limited
Buy-box is controlled — DOUHE Electronic Tec Limited (2P) leads with 29 wins at $71.99, and 3P interference is minimal.
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