Buy-box price is 21.8% below MSRP and a 2P seller controls the listing
The AROEVE Air Purifiers for Bedroom Home, Air Purifier For Smoke Pollen Dander Hair Smell Air Cleaner with Sleep Mode Speed Control For Bedroom Office, MK01- White(Available for California) was tracked for 24 day(s). During this period, the Buy Box price ranged from $35.98 to $39.99 against an MSRP/MAP of $45.99. The product's pricing health is currently flagged as at risk.
Price Overview
FLOOR PRICE ($)
$35.98
MAX PRICE ($)
$39.99
AVG PRICE ($)
$39.32
EROSION (%)
21.77%
MSRP/MAP ($)
$45.99
The product hit a low of $35.98, following a peak of $39.99 during the tracking period. Compared to its MSRP of $45.99, the floor price reflects a severe variance of 21.77% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
2PGEECOOL INC· Top | New | $39.99 −$6.00 below MSRP | 24d (100%) | 13.05% |
2PAroeve Direct | New | $46.99 +$1.00 above MSRP | 0d (0%) | -2.17% |
1PAmazon.com | New | $44.99 −$1.00 below MSRP | 0d (0%) | 2.17% |
2PAmazon Resale | New | $38.37 −$7.62 below MSRP | 0d (0%) | 16.57% |
The Buy Box for AROEVE Air Purifiers for Bedroom Home, Air Purifier For Smoke Pollen Dander Hair Smell Air Cleaner with Sleep Mode Speed Control For Bedroom Office, MK01- White(Available for California) is primarily held by GEECOOL INC (2P) with a 100% share, winning the Buy Box for 24 out of 24 tracked days. Only 1 of 4 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price fell to a floor of $35.98 before recovering to $39.99. It entered the period already $10.01 below MSRP ($45.99), before any crowding pressure arrived. Seller count peaked at 4 on 09/07 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.
Seller churn and influx
Comparing sellers before Sep 28 vs last 3 days of 24-day tracking period
No new sellers in recent period
No sellers exited in recent period
Key Findings
at risk$10.01
Severe erosion — floor is $10.01 (21.8%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
Clean Channel
No 3P sellers detected — the channel is clean.
GEECOOL INC
Buy-box is controlled — GEECOOL INC (2P) leads with 24 wins at $39.99, and 3P interference is minimal.
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