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Aroma Room
The Aroma Room Hepa Portable Air Purifier for Bedroom Home Pets, Small Air Cleaners Purify for Allergy with RGB Light was tracked for 30 day(s). During this period, the Buybox price ranged between Buy box price ranged from $25.49 to $34.99 against an MSRP/MAP of $34.99. The product's pricing health is currently flagged as at risk.
FLOOR PRICE ($)
$25.49
MAX PRICE ($)
$34.99
AVG PRICE ($)
$30.56
SEVERE EROSION
27.15%
MSRP/MAP ($)
$34.99
The product is currently selling at $34.99, following a peak of $34.99 during the tracking period. Compared to its MSRP of $34.99, the current price is at or above MSRP — no erosion detected.
Buy Box Share
2P leads with 97% of Buy Box days
Seller | Condition | Current Price ($) | Buy Box Days | Erosion (%) |
|---|---|---|---|---|
2PBonsen Store· Top | New | $34.99 +$0.00 | 29(97%) | 0.00% |
3PBonsen Store· Top | New | $34.99 +$0.00 | 1(3%) | 0.00% |
Peak Seller Pressure
1 sellers on Jul 1
Price Trend
Stable
Seller Proliferation
→ Stable
0/day avg · 0 net
Buy-box price stayed between $25.49 and $34.99, largely stable over the period. Price opened right at MSRP ($34.99). Seller count peaked at 1 on 07/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period
Since Jul 31 · $34.99 · 1 Buy Box Wins
No sellers exited in recent period.
29d · avg $30.40 · 29 Buy Box Wins · stable
$9.50
Severe · 27.1% below MSRP
Severe erosion — floor is $9.50 (27.1%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
1 3P sellers
Controlled · +1 new
3P activity is limited to 1 seller — controlled with 1 new entrant recently.
Bonsen Store
2P · 29 wins · $34.99
Buy-box is controlled — Bonsen Store (2P) leads with 29 wins at $34.99, and 3P interference is minimal.
Immediate pricing intervention required — The lowest price has dropped to $25.49, which is 27.1% below MSRP ($34.99).
Prioritise enforcement action against Bonsen Store, the highest-frequency 3P buy-box winner.
Escalate directly with Walmart — The lowest price has dropped to $25.49, which is 27.1% below MSRP ($34.99).