Buy-box price is 25.0% below MSRP and a 1P seller controls the listing
The BLUEAIR Air Purifier for Home HEPA Air Purifiers for Pets, Allergies, Dust, Nursery, Office HEPASilent Techonolgy Air Cleaner for Small Rooms 432 sq ft coverage - Blue Pure 511 was tracked for 24 day(s). During this period, the Buy Box price ranged from $74.99 to $99.99 against an MSRP/MAP of $99.99. The product's pricing health is currently flagged as at risk.
Price Overview
FLOOR PRICE ($)
$74.99
MAX PRICE ($)
$99.99
AVG PRICE ($)
$89.82
EROSION (%)
25.00%
MSRP/MAP ($)
$99.99
The product hit a low of $74.99, following a peak of $99.99 during the tracking period. Compared to its MSRP of $99.99, the floor price reflects a severe variance of 25.00% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $74.99 −$25.00 below MSRP | 24d (100%) | 25.00% |
2PAmazon Resale | New | $81.82 −$18.17 below MSRP | 0d (0%) | 18.17% |
The Buy Box for BLUEAIR Air Purifier for Home HEPA Air Purifiers for Pets, Allergies, Dust, Nursery, Office HEPASilent Techonolgy Air Cleaner for Small Rooms 432 sq ft coverage - Blue Pure 511 is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 24 out of 24 tracked days. Only 1 of 2 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price declined from $82.99 to $74.99 — a $8.00 drop over 24 days. It entered the period already $17.00 below MSRP ($99.99), before any crowding pressure arrived. Seller count peaked at 2 on 09/07 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.
Seller churn and influx
Comparing sellers before Sep 28 vs last 3 days of 24-day tracking period
No new sellers in recent period
No sellers exited in recent period
Key Findings
at risk$25.00
Severe erosion — floor is $25.00 (25.0%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
Clean Channel
No 3P sellers detected — the channel is clean.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 24 wins at $74.99, and 3P interference is minimal.
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