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Blueair
The BLUEAIR Air Purifier for Home HEPA Air Purifiers for Pets, Allergies, Dust, Nursery, Office HEPASilent Techonolgy Air Cleaner for Small Rooms 432 sq ft coverage - Blue Pure 511 was tracked for 29 day(s). During this period, the Buybox price ranged between Buy box price ranged from $69.99 to $99.99 against an MSRP/MAP of $99.99. The product's pricing health is currently flagged as at risk.
FLOOR PRICE ($)
$69.99
MAX PRICE ($)
$99.99
AVG PRICE ($)
$88.09
SEVERE EROSION
30.00%
MSRP/MAP ($)
$99.99
The product is currently selling at $99.99, following a peak of $99.99 during the tracking period. Compared to its MSRP of $99.99, the current price is at or above MSRP — no erosion detected.
Buy Box Share
1P leads with 100% of Buy Box days
Seller | Condition | Current Price ($) | Buy Box Days | Erosion (%) |
|---|---|---|---|---|
1PAmazon.com· Top | New | $99.99 +$0.00 | 29(100%) | 0.00% |
2PAmazon Resale | New | $71.24 −$28.75 | 0(0%) | 28.75% |
Peak Seller Pressure
2 sellers on Jun 2
Price Trend
Stable
Seller Proliferation
→ Stable
0/day avg · 0 net
Buy-box price stayed between $69.99 and $99.99, largely stable over the period. Price opened right at MSRP ($99.99). Seller count peaked at 2 on 06/02 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Comparing sellers before Jun 28 vs last 3 days of 29-day tracking period
No new sellers in recent period.
No sellers exited in recent period.
29d · avg $88.09 · 29 Buy Box Wins · stable
29d · avg $75.27 · 0 Buy Box Wins · ↓ falling
$30.00
Severe · 30.0% below MSRP
Severe erosion — floor is $30.00 (30.0%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
Clean
Clean
No 3P sellers detected — the channel is clean.
Amazon.com
1P · 29 wins · $99.99
Buy-box is controlled — Amazon.com (1P) leads with 29 wins at $99.99, and 3P interference is minimal.
Immediate pricing intervention required — The lowest price has dropped to $69.99, which is 30.0% below MSRP ($99.99).
Escalate directly with Amazon — The lowest price has dropped to $67.49, which is 30.0% below MSRP ($99.99).