Buy-box price is 39.5% below MSRP and a 1P seller controls the listing
The BLUEAIR Air Purifiers for Large Rooms, Cleans 3,048 Sqft In One Hour, HEPASilent Smart Air Cleaner For Home, Pets, Allergies, Virus, Dust, Mold, Smoke - Blue Pure 211i Max was tracked for 31 day(s). During this period, the Buy Box price ranged from $211.85 to $349.99 against an MSRP/MAP of $349.99. The product's pricing health is currently flagged as critical.
Price Overview
FLOOR PRICE ($)
$211.85
MAX PRICE ($)
$349.99
AVG PRICE ($)
$304.19
EROSION (%)
39.47%
MSRP/MAP ($)
$349.99
The product hit a low of $211.85, following a peak of $349.99 during the tracking period. Compared to its MSRP of $349.99, the floor price reflects a severe variance of 39.47% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $349.00 −$0.99 below MSRP | 26d (84%) | 0.28% |
2PAmazon Resale | New | $317.59 −$32.40 below MSRP | 5d (16%) | 9.26% |
3PAME Electronics Pro (S/N recorded) | New | $316.30 −$33.69 below MSRP | 0d (0%) | 9.63% |
3PTriplenet Pricing INC | New | $465.39 +$115.40 above MSRP | 0d (0%) | -32.97% |
The Buy Box for BLUEAIR Air Purifiers for Large Rooms, Cleans 3,048 Sqft In One Hour, HEPASilent Smart Air Cleaner For Home, Pets, Allergies, Virus, Dust, Mold, Smoke - Blue Pure 211i Max is primarily held by Amazon.com (1P) with a 84% share, winning the Buy Box for 26 out of 31 tracked days. Only 2 of 4 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price stayed between $211.85 and $349.99, largely stable over the period. It entered the period already $0.99 below MSRP ($349.99), before any crowding pressure arrived. Seller count peaked at 4 on 07/17 — adding +1 net seller over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Seller churn and influx
Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period
1 persistent 3P seller actively cutting prices — driving ongoing erosion.
1 3P seller exited the listing — channel cleanup signal.
1 seller exited with no new entrants — competitive pressure easing.
No new sellers in recent period
Key Findings
critical$138.14
Severe erosion — floor is $138.14 (39.5%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
2 3P Sellers
3P activity is limited to 2 sellers — controlled, though 1 have since exited.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 26 wins at $349.00, and 3P interference is minimal.
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