Categories/Air Purifiers/BLUEAIR Blue Pure 311i Max Smart Air Purifier for Medium Rooms up to 1,800 Sq Ft HEPASilent Air Cleaner for Pets Allergies Smoke & Dust WiFi Air Purifier with Auto Mode Quiet Air Purifier for Bedroom
at risk

Buy-box price is 25.9% below MSRP and a 1P seller controls the listing

The BLUEAIR Blue Pure 311i Max Smart Air Purifier for Medium Rooms up to 1,800 Sq Ft HEPASilent Air Cleaner for Pets Allergies Smoke & Dust WiFi Air Purifier with Auto Mode Quiet Air Purifier for Bedroom was tracked for 24 day(s). During this period, the Buy Box price ranged from $169.79 to $229.00 against an MSRP/MAP of $229.00. The product's pricing health is currently flagged as at risk.

Tracked 24 days · past 30-day window
Last updated Sep 30, 2026

Price Overview

FLOOR PRICE ($)

$169.79

MAX PRICE ($)

$229.00

AVG PRICE ($)

$224.14

EROSION (%)

25.86%

MSRP/MAP ($)

$229.00

Price erosion from MSRP
Severe25.86% below MSRP
MinimalModerateSevere

The product hit a low of $169.79, following a peak of $229.00 during the tracking period. Compared to its MSRP of $229.00, the floor price reflects a severe variance of 25.86% erosion.

Tracking window: Sep 7, 2026 – Sep 30, 2026

Buy box distribution

92%1P
1P · 1 seller, 92% share2P · 1 seller, 8% share3P · 1 seller, 0% share
Sellers won
2 of 3tracked sellers
Changed hands
1 timeover 24 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PAmazon.com· Top
New
$229.00
at MSRP
22d (92%)
0.00%
2PAmazon Resale
New
$167.90
−$61.10 below MSRP
2d (8%)
26.68%
3PTriplenet Pricing INC
New
$378.79
+$149.79 above MSRP
0d (0%)
-65.41%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for BLUEAIR Blue Pure 311i Max Smart Air Purifier for Medium Rooms up to 1,800 Sq Ft HEPASilent Air Cleaner for Pets Allergies Smoke & Dust WiFi Air Purifier with Auto Mode Quiet Air Purifier for Bedroom is primarily held by Amazon.com (1P) with a 92% share, winning the Buy Box for 22 out of 24 tracked days. Only 2 of 3 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $229.00
Peak seller pressure3 sellers on Sep 7Highest count during tracking window
Price impact at peak$0.00$229.00 → $229.00
Price trendErodingBased on trailing 30 days
Seller proliferation↓ Decreasing-0.1/day avg · -2 net

Buy-box price declined from $229.00 to $171.67 — a $57.33 drop over 24 days. Price opened right at MSRP ($229.00). Seller count peaked at 3 on 09/07, easing off since — adding -2 net sellers over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.

Seller churn and influx

Comparing sellers before Sep 28 vs last 3 days of 24-day tracking period

1 3P seller exited the listing — channel cleanup signal.

1 seller exited with no new entrants — competitive pressure easing.

New entrants (0)

No new sellers in recent period

Exited (1)
Persistent (2)

Key Findings

at risk
Price Erosion

$59.21

Severe25.9% below MSRP

Severe erosion — floor is $59.21 (25.9%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

1 3P Seller

Controlled1 exited

3P activity is limited to 1 seller — controlled, though 1 have since exited.

Buy Box

Amazon.com

Controlled1P · 22 wins

Buy-box is controlled — Amazon.com (1P) leads with 22 wins at $229.00, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $169.79, which is 25.9% below MSRP ($229.00).

2

Escalate directly with Amazon — The lowest price has dropped to $167.90, which is 25.9% below MSRP ($229.00).

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