Buy-box price is 25.9% below MSRP and a 1P seller controls the listing

The BLUEAIR Blue Pure 311i Max Smart Air Purifier for Medium Rooms up to 1,800 Sq Ft HEPASilent Air Cleaner for Pets Allergies Smoke & Dust WiFi Air Purifier with Auto Mode Quiet Air Purifier for Bedroom was tracked for 24 day(s). During this period, the Buy Box price ranged from $169.79 to $229.00 against an MSRP/MAP of $229.00. The product's pricing health is currently flagged as at risk.
FLOOR PRICE ($)
$169.79
MAX PRICE ($)
$229.00
AVG PRICE ($)
$224.14
EROSION (%)
25.86%
MSRP/MAP ($)
$229.00
The product hit a low of $169.79, following a peak of $229.00 during the tracking period. Compared to its MSRP of $229.00, the floor price reflects a severe variance of 25.86% erosion.
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $229.00 at MSRP | 22d (92%) | 0.00% |
2PAmazon Resale | New | $167.90 −$61.10 below MSRP | 2d (8%) | 26.68% |
3PTriplenet Pricing INC | New | $378.79 +$149.79 above MSRP | 0d (0%) | -65.41% |
The Buy Box for BLUEAIR Blue Pure 311i Max Smart Air Purifier for Medium Rooms up to 1,800 Sq Ft HEPASilent Air Cleaner for Pets Allergies Smoke & Dust WiFi Air Purifier with Auto Mode Quiet Air Purifier for Bedroom is primarily held by Amazon.com (1P) with a 92% share, winning the Buy Box for 22 out of 24 tracked days. Only 2 of 3 total sellers have won the Buy Box.
Buy-box price declined from $229.00 to $171.67 — a $57.33 drop over 24 days. Price opened right at MSRP ($229.00). Seller count peaked at 3 on 09/07, easing off since — adding -2 net sellers over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.
Comparing sellers before Sep 28 vs last 3 days of 24-day tracking period
1 3P seller exited the listing — channel cleanup signal.
1 seller exited with no new entrants — competitive pressure easing.
No new sellers in recent period
$59.21
Severe erosion — floor is $59.21 (25.9%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
1 3P Seller
3P activity is limited to 1 seller — controlled, though 1 have since exited.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 22 wins at $229.00, and 3P interference is minimal.
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