Buy-box price is 61.4% below MSRP and a 1P seller controls the listing
The BLUEAIR Blue Pure 511i Max Smart Air Purifier for Bedroom & Small Rooms up to 926 Sq Ft, HEPASilent Air Cleaner for Pets, Allergies, Smoke & Dust, Quiet WiFi Air Purifier with Auto Mode was tracked for 24 day(s). During this period, the Buy Box price ranged from $53.99 to $139.00 against an MSRP/MAP of $139.99. The product's pricing health is currently flagged as critical.
Price Overview
FLOOR PRICE ($)
$53.99
MAX PRICE ($)
$139.00
AVG PRICE ($)
$117.62
EROSION (%)
61.43%
MSRP/MAP ($)
$139.99
The product hit a low of $53.99, following a peak of $139.00 during the tracking period. Compared to its MSRP of $139.99, the floor price reflects a severe variance of 61.43% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $139.00 −$0.99 below MSRP | 20d (83%) | 0.71% |
2PAmazon Resale | New | $94.98 −$45.01 below MSRP | 3d (13%) | 32.15% |
1PAmazon Resale | New | $94.99 −$45.00 below MSRP | 1d (4%) | 32.15% |
The Buy Box for BLUEAIR Blue Pure 511i Max Smart Air Purifier for Bedroom & Small Rooms up to 926 Sq Ft, HEPASilent Air Cleaner for Pets, Allergies, Smoke & Dust, Quiet WiFi Air Purifier with Auto Mode is primarily held by Amazon.com (1P) with a 83% share, winning the Buy Box for 20 out of 24 tracked days. All 3 of 3 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price fell to a floor of $53.99 before recovering to $139.00. It entered the period already $40.00 below MSRP ($139.99), before any crowding pressure arrived. Seller count peaked at 2 on 09/07 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.
Seller churn and influx
Comparing sellers before Sep 28 vs last 3 days of 24-day tracking period
1 seller exited with no new entrants — competitive pressure easing.
No new sellers in recent period
Key Findings
critical$86.00
Severe erosion — floor is $86.00 (61.4%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
Clean Channel
No 3P sellers detected — the channel is clean.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 20 wins at $139.00, and 3P interference is minimal.
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