Buy-box price is 59.6% below MSRP and a 2P seller controls the listing
The Breezome Air Purifier for Home Large Room,up to 500 Sq ft,UV-C,High-Efficiency Filter,Remove 99.97% Particles such as Pollen Smoke Pet Dander, Air Cleaner for Allergy Asthma was tracked for 30 day(s). During this period, the Buy Box price ranged from $39.99 to $49.99 against an MSRP/MAP of $98.99. The product's pricing health is currently flagged as critical.
Price Overview
FLOOR PRICE ($)
$39.99
MAX PRICE ($)
$49.99
AVG PRICE ($)
$48.66
EROSION (%)
59.60%
MSRP/MAP ($)
$98.99
The product hit a low of $39.99, following a peak of $49.99 during the tracking period. Compared to its MSRP of $98.99, the floor price reflects a severe variance of 59.60% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
2PDOUHE Electronic Tec Limited· Top | New | $49.99 −$49.00 below MSRP | 30d (100%) | 49.50% |
The Buy Box for Breezome Air Purifier for Home Large Room,up to 500 Sq ft,UV-C,High-Efficiency Filter,Remove 99.97% Particles such as Pollen Smoke Pet Dander, Air Cleaner for Allergy Asthma is primarily held by DOUHE Electronic Tec Limited (2P) with a 100% share, winning the Buy Box for 30 out of 30 tracked days.
Seller density vs. price erosion
Buy-box price stayed between $39.99 and $49.99, largely stable over the period. It entered the period already $49.00 below MSRP ($98.99), before any crowding pressure arrived. Seller count peaked at 1 on 07/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Seller churn and influx
Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period
No new sellers in recent period
No sellers exited in recent period
Key Findings
critical$59.00
Severe erosion — floor is $59.00 (59.6%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
Clean Channel
No 3P sellers detected — the channel is clean.
DOUHE Electronic Tec Limited
Buy-box is controlled — DOUHE Electronic Tec Limited (2P) leads with 30 wins at $49.99, and 3P interference is minimal.
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