Categories/Air Purifiers/Clorox Turbo Plus Air Purifier with HEPA Filter, up to 1000 sq ft, Captures 99.97% Dust Pollen Smoke, AUTO Mode
critical

Buy-box price is 61.9% below MSRP and a 2P seller controls the listing

Clorox Turbo Plus Air Purifier with HEPA Filter, up to 1000 sq ft, Captures 99.97% Dust Pollen Smoke, AUTO Mode

Clorox Turbo Plus Air Purifier with HEPA Filter, up to 1000 sq ft, Captures 99.97% Dust Pollen Smoke, AUTO Mode

Clorox Home Appliances·
ID 17338461055

The Clorox Turbo Plus Air Purifier with HEPA Filter, up to 1000 sq ft, Captures 99.97% Dust Pollen Smoke, AUTO Mode was tracked for 30 day(s). During this period, the Buy Box price ranged from $89.00 to $233.30 against an MSRP/MAP of $233.30. The product's pricing health is currently flagged as critical.

Tracked 31 days · past 30-day window
Last updated Jul 31, 2026

Price Overview

FLOOR PRICE ($)

$89.00

MAX PRICE ($)

$233.30

AVG PRICE ($)

$118.11

EROSION (%)

61.85%

MSRP/MAP ($)

$233.30

Price erosion from MSRP
Severe61.85% below MSRP
MinimalModerateSevere

The product hit a low of $89.00, following a peak of $233.30 during the tracking period. Compared to its MSRP of $233.30, the floor price reflects a severe variance of 61.85% erosion.

Tracking window: Jul 1, 2026 – Jul 31, 2026

Buy box distribution

73%2P
1P · 1 seller, 17% share2P · 1 seller, 73% share3P · 2 sellers, 10% share
Sellers won
3 of 4tracked sellers
Changed hands
4 timesover 30 days
SellerConditionPrice vs MSRPBuy box daysErosion
2PHamilton Beach Brands Inc· Top
New
$89.00
−$144.30 below MSRP
22d (73%)
61.85%
1PWalmart.com
New
$233.30
at MSRP
5d (17%)
0.00%
3PHamilton Beach Brands Inc· Top
New
$89.00
−$144.30 below MSRP
3d (10%)
61.85%
3PWalmart
New
$78.00
−$155.30 below MSRP
0d (0%)
66.57%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Clorox Turbo Plus Air Purifier with HEPA Filter, up to 1000 sq ft, Captures 99.97% Dust Pollen Smoke, AUTO Mode is primarily held by Hamilton Beach Brands Inc (2P) with a 73% share, winning the Buy Box for 22 out of 30 tracked days. Only 3 of 4 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $233.30
Peak seller pressure3 sellers on Jul 31Highest count during tracking window
Price impact at peak$0.00$89.00 → $89.00
Price trendErodingBased on trailing 30 days
Seller proliferation↑ Increasing+0.1/day avg · +2 net

Buy-box price declined from $99.00 to $89.00 — a $10.00 drop over 30 days. It entered the period already $134.30 below MSRP ($233.30), before any crowding pressure arrived. Seller count peaked at 3 on 07/31 — adding +2 net sellers over the full period. Seller count has held steady even as prices shifted.

Seller churn and influx

Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period

1 3P seller exited the listing — channel cleanup signal.

1 seller exited with no new entrants — competitive pressure easing.

New entrants (0)

No new sellers in recent period

Exited (1)
Persistent (3)

Key Findings

critical
Price Erosion

$144.30

Severe61.9% below MSRP

Severe erosion — floor is $144.30 (61.9%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

2 3P Sellers

Controlled1 exited

3P activity is limited to 2 sellers — controlled, though 1 have since exited.

Buy Box

Hamilton Beach Brands Inc

Contested2P · 22 wins

3P sellers win the buy box 10.0% of the time; Hamilton Beach Brands Inc leads with 3 days at $89.00 (61.9% below MAP) — easing.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $89.00, which is 61.9% below MSRP ($233.30).

2

Prioritise enforcement action against Hamilton Beach Brands Inc, the highest-frequency 3P buy-box winner.

3

Escalate directly with Walmart — The lowest price has dropped to $78.00, which is 61.9% below MSRP ($233.30).

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