Buy-box price is 51.4% below MSRP and a 2P seller controls the listing
Clorox Turbo Plus Air Purifier with HEPA Filter, up to 1000 sq ft, Captures 99.97% Dust Pollen Smoke, AUTO Mode
The Clorox Turbo Plus Air Purifier with HEPA Filter, up to 1000 sq ft, Captures 99.97% Dust Pollen Smoke, AUTO Mode was tracked for 22 day(s). During this period, the Buy Box price ranged from $69.99 to $99.99 against an MSRP/MAP of $143.99. The product's pricing health is currently flagged as critical.
Price Overview
FLOOR PRICE ($)
$69.99
MAX PRICE ($)
$99.99
AVG PRICE ($)
$89.98
EROSION (%)
51.39%
MSRP/MAP ($)
$143.99
The product hit a low of $69.99, following a peak of $99.99 during the tracking period. Compared to its MSRP of $143.99, the floor price reflects a severe variance of 51.39% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
2PHamilton Beach Brands Inc· Top | New | $79.99 −$64.00 below MSRP | 22d (100%) | 44.45% |
3PWalmart | New | $70.00 −$73.99 below MSRP | 0d (0%) | 51.39% |
1PWalmart.com | New | $233.30 +$89.31 above MSRP | 0d (0%) | -62.03% |
The Buy Box for Clorox Turbo Plus Air Purifier with HEPA Filter, up to 1000 sq ft, Captures 99.97% Dust Pollen Smoke, AUTO Mode is primarily held by Hamilton Beach Brands Inc (2P) with a 100% share, winning the Buy Box for 22 out of 22 tracked days. Only 1 of 3 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price declined from $99.99 to $79.99 — a $20.00 drop over 22 days. It entered the period already $44.00 below MSRP ($143.99), before any crowding pressure arrived. Seller count peaked at 3 on 09/12 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.
Seller churn and influx
Comparing sellers before Sep 28 vs last 3 days of 22-day tracking period
No new sellers in recent period
No sellers exited in recent period
Key Findings
critical$74.00
Severe erosion — floor is $74.00 (51.4%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
1 3P Seller
3P activity is limited to 1 seller — controlled.
Hamilton Beach Brands Inc
Buy-box is controlled — Hamilton Beach Brands Inc (2P) leads with 22 wins at $79.99, and 3P interference is minimal.
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