Buy-box price is 18.8% below MSRP and a 3P seller controls the listing

The Cobectal HEPA Air Purifier for Smoking, Aroma Purification, 24dB ZQA-3000A Coverage 300 Sq Ft, White was tracked for 30 day(s). During this period, the Buy Box price ranged from $25.18 to $26.50 against an MSRP/MAP of $30.99. The product's pricing health is currently flagged as healthy.
FLOOR PRICE ($)
$25.18
MAX PRICE ($)
$26.50
AVG PRICE ($)
$25.84
EROSION (%)
18.75%
MSRP/MAP ($)
$30.99
The product hit a low of $25.18, following a peak of $26.50 during the tracking period. Compared to its MSRP of $30.99, the floor price reflects a moderate variance of 18.75% erosion.
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
3PCobectal· Top | New | $25.18 −$5.81 below MSRP | 25d (83%) | 18.75% |
2PCobectal· Top | New | $26.50 −$4.49 below MSRP | 5d (17%) | 14.49% |
The Buy Box for Cobectal HEPA Air Purifier for Smoking, Aroma Purification, 24dB ZQA-3000A Coverage 300 Sq Ft, White is primarily held by Cobectal (3P) with a 83% share, winning the Buy Box for 25 out of 30 tracked days. All 2 of 2 total sellers have won the Buy Box.
Buy-box price stayed between $25.18 and $26.50, largely stable over the period. It entered the period already $4.49 below MSRP ($30.99), before any crowding pressure arrived. Seller count peaked at 1 on 07/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period
1 persistent 3P seller actively cutting prices — driving ongoing erosion.
1 seller exited with no new entrants — competitive pressure easing.
No new sellers in recent period
$5.81
Significant erosion — floor is $5.81 (18.8%) below MSRP; the pricing anchor is under real pressure.
1 3P Seller
3P activity is limited to 1 seller — controlled, though 1 have since exited.
Cobectal
Cobectal (3P) dominates the buy box with 25 wins at $25.18, 18.8% below MAP — and escalating.
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