Buy-box price is 29.6% below MSRP and a 3P seller controls the listing
The Coway Air Purifier Airmega AP-1512HH(White) True HEPA 3-Stages Filtration System with 361 Sq. Ft. Coverage, Auto & Eco Mode was tracked for 30 day(s). During this period, the Buy Box price ranged from $168.99 to $229.99 against an MSRP/MAP of $239.99. The product's pricing health is currently flagged as at risk.
Price Overview
FLOOR PRICE ($)
$168.99
MAX PRICE ($)
$229.99
AVG PRICE ($)
$212.09
EROSION (%)
29.58%
MSRP/MAP ($)
$239.99
The product hit a low of $168.99, following a peak of $229.99 during the tracking period. Compared to its MSRP of $239.99, the floor price reflects a severe variance of 29.58% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
3PCoway USA, Inc.· Top | New | $229.99 −$10.00 below MSRP | 28d (93%) | 4.17% |
3PSylvane | New | $229.99 −$10.00 below MSRP | 2d (7%) | 4.17% |
The Buy Box for Coway Air Purifier Airmega AP-1512HH(White) True HEPA 3-Stages Filtration System with 361 Sq. Ft. Coverage, Auto & Eco Mode is primarily held by Coway USA, Inc. (3P) with a 93% share, winning the Buy Box for 28 out of 30 tracked days. All 2 of 2 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price stayed between $168.99 and $229.99, largely stable over the period. It entered the period already $20.00 below MSRP ($239.99), before any crowding pressure arrived. Seller count peaked at 2 on 07/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Seller churn and influx
Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period
No new sellers in recent period
No sellers exited in recent period
Key Findings
at risk$71.00
Severe erosion — floor is $71.00 (29.6%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
2 3P Sellers
3P activity is limited to 2 sellers — controlled.
Coway USA, Inc.
Coway USA, Inc. (3P) dominates the buy box with 28 wins at $229.99, 4.2% below MAP.
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