Categories/Air Purifiers/Coway Air Purifier Airmega AP-1512HH(White) True HEPA 3-Stages Filtration System with 361 Sq. Ft. Coverage, Auto & Eco Mode

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at risk
walmart.comID 194187883
Coway Air Purifier Airmega AP-1512HH(White) True HEPA 3-Stages Filtration System with 361 Sq. Ft. Coverage, Auto & Eco Mode

Coway Air Purifier Airmega AP-1512HH(White) True HEPA 3-Stages Filtration System with 361 Sq. Ft. Coverage, Auto & Eco Mode

Coway

The Coway Air Purifier Airmega AP-1512HH(White) True HEPA 3-Stages Filtration System with 361 Sq. Ft. Coverage, Auto & Eco Mode was tracked for 30 day(s). During this period, the Buybox price ranged between Buy box price ranged from $168.99 to $229.99 against an MSRP/MAP of $239.99. The product's pricing health is currently flagged as at risk.

Showing Results for Past 31 days
Last updated Jul 31, 2026
Price Overview
Severe erosion

FLOOR PRICE ($)

$168.99

MAX PRICE ($)

$229.99

AVG PRICE ($)

$212.09

SEVERE EROSION

29.58%

MSRP/MAP ($)

$239.99

Price erosion from MSRP29.58% below MSRP
Jul 1, 2026Jul 31, 2026

The product is currently selling at $229.99, following a peak of $229.99 during the tracking period. Compared to its MSRP of $239.99, the current price reflects a minimal variance of 4.2% erosion.

Buy Box Distribution

Buy Box Share

3P100% · 30d

3P leads with 100% of Buy Box days

3P 2 sellers
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
3PCoway USA, Inc.· Top
New
$229.99
−$10.00
28(93%)
4.17%
3PSylvane
New
$229.99
−$10.00
2(7%)
4.17%
The Buy Box for Coway Air Purifier Airmega AP-1512HH(White) True HEPA 3-Stages Filtration System with 361 Sq. Ft. Coverage, Auto & Eco Mode is primarily held by Coway USA, Inc. (3P) with a 93% share, winning the Buy Box for 28 out of 30 tracked days. All 2 of 2 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $239.99

Peak Seller Pressure

2 sellers on Jul 1

Price Trend

Stable

Seller Proliferation

→ Stable

0/day avg · 0 net

Peak +1 on 07/29

Buy-box price stayed between $168.99 and $229.99, largely stable over the period. It entered the period already $20.00 below MSRP ($239.99), before any crowding pressure arrived. Seller count peaked at 2 on 07/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller Churn and Influx

Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period

New Entrants (0)

No new sellers in recent period.

Exited (0)

No sellers exited in recent period.

Persistent (2)
3PCoway USA, Inc.

30d · avg $212.42 · 28 Buy Box Wins · stable

3PSylvane

20d · avg $225.49 · 2 Buy Box Wins · ↑ rising

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
at risk
Price Erosion

$71.00

Severe · 29.6% below MSRP

Severe erosion — floor is $71.00 (29.6%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

2 3P sellers

Controlled

3P activity is limited to 2 sellers — controlled.

Buy Box

Coway USA, Inc.

3P · 28 wins · $229.99

Coway USA, Inc. (3P) dominates the buy box with 28 wins at $229.99, 4.2% below MAP.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $168.99, which is 29.6% below MSRP ($239.99).

2

Escalate directly with Walmart — The lowest price has dropped to $168.99, which is 29.6% below MSRP ($239.99).