Categories/Air Purifiers/Coway Airmega AP-1512HH(W) True HEPA Purifier with Air Quality Monitoring, Auto, Timer, Filter Indicator, and Eco Mode, 16.8 x 18.3 x 9.7, White

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critical
amazon.comID B01728NLRG
Coway Airmega AP-1512HH(W) True HEPA Purifier with Air Quality Monitoring, Auto, Timer, Filter Indicator, and Eco Mode, 16.8 x 18.3 x 9.7, White

Coway Airmega AP-1512HH(W) True HEPA Purifier with Air Quality Monitoring, Auto, Timer, Filter Indicator, and Eco Mode, 16.8 x 18.3 x 9.7, White

Coway

The Coway Airmega AP-1512HH(W) True HEPA Purifier with Air Quality Monitoring, Auto, Timer, Filter Indicator, and Eco Mode, 16.8 x 18.3 x 9.7, White was tracked for 29 day(s). During this period, the Buybox price ranged between Buy box price ranged from $149.99 to $229.99 against an MSRP/MAP of $229.99. The product's pricing health is currently flagged as critical.

Showing Results for Past 30 days
Last updated Jun 30, 2026
Price Overview
Severe erosion

FLOOR PRICE ($)

$149.99

MAX PRICE ($)

$229.99

AVG PRICE ($)

$198.61

SEVERE EROSION

34.78%

MSRP/MAP ($)

$229.99

Price erosion from MSRP34.78% below MSRP
Jun 2, 2026Jun 30, 2026

The product is currently selling at $219.99, following a peak of $229.99 during the tracking period. Compared to its MSRP of $229.99, the current price reflects a minimal variance of 4.3% erosion.

Buy Box Distribution

Buy Box Share

1P100% · 29d

1P leads with 100% of Buy Box days

1P 1 seller3P 1 seller
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PAmazon.com· Top
New
$219.99
−$10.00
29(100%)
4.35%
3PSylvane
New
$219.99
−$10.00
0(0%)
4.35%
The Buy Box for Coway Airmega AP-1512HH(W) True HEPA Purifier with Air Quality Monitoring, Auto, Timer, Filter Indicator, and Eco Mode, 16.8 x 18.3 x 9.7, White is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 29 out of 29 tracked days. Only 1 of 2 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $229.99

Peak Seller Pressure

2 sellers on Jun 2

Price Trend

Stable

Seller Proliferation

→ Stable

0/day avg · 0 net

Buy-box price stayed between $149.99 and $229.99, largely stable over the period. Price opened right at MSRP ($229.99). Seller count peaked at 2 on 06/02 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller Churn and Influx

Comparing sellers before Jun 28 vs last 3 days of 29-day tracking period

Watchlist

  • 1 persistent 3P seller actively cutting prices — driving ongoing erosion.
New Entrants (0)

No new sellers in recent period.

Exited (0)

No sellers exited in recent period.

Persistent (2)
1PAmazon.com

29d · avg $198.61 · 29 Buy Box Wins · ↓ falling

3PSylvane

29d · avg $228.20 · 0 Buy Box Wins · ↓ falling

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
critical
Price Erosion

$80.00

Severe · 34.8% below MSRP

Severe erosion — floor is $80.00 (34.8%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

1 3P sellers

Controlled

3P activity is limited to 1 seller — controlled.

Buy Box

Amazon.com

1P · 29 wins · $219.99

Buy-box is controlled — Amazon.com (1P) leads with 29 wins at $219.99, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $149.99, which is 34.8% below MSRP ($229.99).

2

Escalate directly with Amazon — The lowest price has dropped to $0.00, which is 34.8% below MSRP ($229.99).