Categories/Air Purifiers/Coway Airmega AP-1512HH(W) True HEPA Purifier with Air Quality Monitoring, Auto, Timer, Filter Indicator, and Eco Mode, 16.8 x 18.3 x 9.7, White

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at risk
amazon.comID B01728NLRG
Coway Airmega AP-1512HH(W) True HEPA Purifier with Air Quality Monitoring, Auto, Timer, Filter Indicator, and Eco Mode, 16.8 x 18.3 x 9.7, White

Coway Airmega AP-1512HH(W) True HEPA Purifier with Air Quality Monitoring, Auto, Timer, Filter Indicator, and Eco Mode, 16.8 x 18.3 x 9.7, White

Coway

The Coway Airmega AP-1512HH(W) True HEPA Purifier with Air Quality Monitoring, Auto, Timer, Filter Indicator, and Eco Mode, 16.8 x 18.3 x 9.7, White was tracked for 31 day(s). During this period, the Buybox price ranged between Buy box price ranged from $168.99 to $229.99 against an MSRP/MAP of $229.99. The product's pricing health is currently flagged as at risk.

Showing Results for Past 31 days
Last updated Jul 31, 2026
Price Overview
Severe erosion

FLOOR PRICE ($)

$168.99

MAX PRICE ($)

$229.99

AVG PRICE ($)

$206.15

SEVERE EROSION

26.52%

MSRP/MAP ($)

$229.99

Price erosion from MSRP26.52% below MSRP
Jul 1, 2026Jul 31, 2026

The product is currently selling at $229.99, following a peak of $229.99 during the tracking period. Compared to its MSRP of $229.99, the current price is at or above MSRP — no erosion detected.

Buy Box Distribution

Buy Box Share

1P100% · 31d

1P leads with 100% of Buy Box days

1P 1 seller3P 1 seller
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PAmazon.com· Top
New
$229.99
+$0.00
31(100%)
0.00%
3PSylvane
New
$229.99
+$0.00
0(0%)
0.00%
The Buy Box for Coway Airmega AP-1512HH(W) True HEPA Purifier with Air Quality Monitoring, Auto, Timer, Filter Indicator, and Eco Mode, 16.8 x 18.3 x 9.7, White is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 2 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $229.99

Peak Seller Pressure

2 sellers on Jul 1

Price Trend

Stable

Seller Proliferation

→ Stable

0/day avg · 0 net

Peak +1 on 07/29

Buy-box price stayed between $168.99 and $229.99, largely stable over the period. It entered the period already $10.00 below MSRP ($229.99), before any crowding pressure arrived. Seller count peaked at 2 on 07/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller Churn and Influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

New Entrants (0)

No new sellers in recent period.

Exited (0)

No sellers exited in recent period.

Persistent (2)
1PAmazon.com

31d · avg $206.15 · 31 Buy Box Wins · ↑ rising

3PSylvane

21d · avg $226.66 · 0 Buy Box Wins · ↑ rising

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
at risk
Price Erosion

$61.00

Severe · 26.5% below MSRP

Severe erosion — floor is $61.00 (26.5%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

1 3P sellers

Controlled

3P activity is limited to 1 seller — controlled.

Buy Box

Amazon.com

1P · 31 wins · $229.99

Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $229.99, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $168.99, which is 26.5% below MSRP ($229.99).

2

Escalate directly with Amazon — The lowest price has dropped to $168.99, which is 26.5% below MSRP ($229.99).