Categories/Air Purifiers/Coway Airmega AP-1512HH(W) True HEPA Purifier with Air Quality Monitoring, Auto, Timer, Filter Indicator, and Eco Mode, 16.8 x 18.3 x 9.7, White
at risk

Buy-box price is 26.5% below MSRP and a 1P seller controls the listing

Coway Airmega AP-1512HH(W) True HEPA Purifier with Air Quality Monitoring, Auto, Timer, Filter Indicator, and Eco Mode, 16.8 x 18.3 x 9.7, White

Coway Airmega AP-1512HH(W) True HEPA Purifier with Air Quality Monitoring, Auto, Timer, Filter Indicator, and Eco Mode, 16.8 x 18.3 x 9.7, White

Coway·
ID B01728NLRG

The Coway Airmega AP-1512HH(W) True HEPA Purifier with Air Quality Monitoring, Auto, Timer, Filter Indicator, and Eco Mode, 16.8 x 18.3 x 9.7, White was tracked for 31 day(s). During this period, the Buy Box price ranged from $168.99 to $229.99 against an MSRP/MAP of $229.99. The product's pricing health is currently flagged as at risk.

Tracked 31 days · past 30-day window
Last updated Jul 31, 2026

Price Overview

FLOOR PRICE ($)

$168.99

MAX PRICE ($)

$229.99

AVG PRICE ($)

$206.15

EROSION (%)

26.52%

MSRP/MAP ($)

$229.99

Price erosion from MSRP
Severe26.52% below MSRP
MinimalModerateSevere

The product hit a low of $168.99, following a peak of $229.99 during the tracking period. Compared to its MSRP of $229.99, the floor price reflects a severe variance of 26.52% erosion.

Tracking window: Jul 1, 2026 – Jul 31, 2026

Buy box distribution

100%1P
1P · 1 seller, 100% share3P · 1 seller, 0% share
Sellers won
1 of 2tracked sellers
Changed hands
0 timesover 31 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PAmazon.com· Top
New
$229.99
at MSRP
31d (100%)
0.00%
3PSylvane
New
$229.99
at MSRP
0d (0%)
0.00%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Coway Airmega AP-1512HH(W) True HEPA Purifier with Air Quality Monitoring, Auto, Timer, Filter Indicator, and Eco Mode, 16.8 x 18.3 x 9.7, White is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 2 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $229.99
Peak seller pressure2 sellers on Jul 1Highest count during tracking window
Price impact at peak−$10.00$229.99 → $219.99
Price trendRecoveringBased on trailing 30 days
Seller proliferation→ Stable0.0/day avg · 0 net

Buy-box price stayed between $168.99 and $229.99, largely stable over the period. It entered the period already $10.00 below MSRP ($229.99), before any crowding pressure arrived. Seller count peaked at 2 on 07/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller churn and influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

New entrants (0)

No new sellers in recent period

Exited (0)

No sellers exited in recent period

Persistent (2)

Key Findings

at risk
Price Erosion

$61.00

Severe26.5% below MSRP

Severe erosion — floor is $61.00 (26.5%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

1 3P Seller

ControlledStable

3P activity is limited to 1 seller — controlled.

Buy Box

Amazon.com

Controlled1P · 31 wins

Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $229.99, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $168.99, which is 26.5% below MSRP ($229.99).

2

Escalate directly with Amazon — The lowest price has dropped to $168.99, which is 26.5% below MSRP ($229.99).

Free 7-Day ReportTrack any product listing

Get a Free MAP & Buy Box Compliance Report for Your Product

Enter your product URL and MAP price. We will monitor 3P seller crowding, Buy Box shifts, and price erosion over the next 7 days and email you a comprehensive compliance report.

Track Your Product

Free