Categories/Air Purifiers/Coway Airmega AP-1512HH(W) True HEPA Purifier with Air Quality Monitoring, Auto, Timer, Filter Indicator, and Eco Mode, 16.8 x 18.3 x 9.7, White
critical

Buy-box price is 32.6% below MSRP and a 1P seller controls the listing

Coway Airmega AP-1512HH(W) True HEPA Purifier with Air Quality Monitoring, Auto, Timer, Filter Indicator, and Eco Mode, 16.8 x 18.3 x 9.7, White

Coway Airmega AP-1512HH(W) True HEPA Purifier with Air Quality Monitoring, Auto, Timer, Filter Indicator, and Eco Mode, 16.8 x 18.3 x 9.7, White

Coway·
ID B01728NLRG

The Coway Airmega AP-1512HH(W) True HEPA Purifier with Air Quality Monitoring, Auto, Timer, Filter Indicator, and Eco Mode, 16.8 x 18.3 x 9.7, White was tracked for 24 day(s). During this period, the Buy Box price ranged from $154.99 to $229.99 against an MSRP/MAP of $229.99. The product's pricing health is currently flagged as critical.

Tracked 24 days · past 30-day window
Last updated Sep 30, 2026

Price Overview

FLOOR PRICE ($)

$154.99

MAX PRICE ($)

$229.99

AVG PRICE ($)

$211.24

EROSION (%)

32.61%

MSRP/MAP ($)

$229.99

Price erosion from MSRP
Severe32.61% below MSRP
MinimalModerateSevere

The product hit a low of $154.99, following a peak of $229.99 during the tracking period. Compared to its MSRP of $229.99, the floor price reflects a severe variance of 32.61% erosion.

Tracking window: Sep 7, 2026 – Sep 30, 2026

Buy box distribution

100%1P
1P · 1 seller, 100% share2P · 1 seller, 0% share3P · 1 seller, 0% share
Sellers won
1 of 3tracked sellers
Changed hands
0 timesover 24 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PAmazon.com· Top
New
$154.99
−$75.00 below MSRP
24d (100%)
32.61%
3PSylvane
New
$229.99
at MSRP
0d (0%)
0.00%
2PAmazon Resale
New
$198.67
−$31.32 below MSRP
0d (0%)
13.62%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Coway Airmega AP-1512HH(W) True HEPA Purifier with Air Quality Monitoring, Auto, Timer, Filter Indicator, and Eco Mode, 16.8 x 18.3 x 9.7, White is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 24 out of 24 tracked days. Only 1 of 3 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $229.99
Peak seller pressure3 sellers on Sep 27Highest count during tracking window
Price impact at peak$0.00$154.99 → $154.99
Price trendErodingBased on trailing 30 days
Seller proliferation↑ Increasing+0.0/day avg · +1 net

Buy-box price declined from $229.99 to $154.99 — a $75.00 drop over 24 days. Price opened right at MSRP ($229.99). Seller count peaked at 3 on 09/27 — adding +1 net seller over the full period. Seller count has held steady even as prices shifted.

Seller churn and influx

Comparing sellers before Sep 28 vs last 3 days of 24-day tracking period

New entrants (0)

No new sellers in recent period

Exited (0)

No sellers exited in recent period

Persistent (3)

Key Findings

critical
Price Erosion

$75.00

Severe32.6% below MSRP

Severe erosion — floor is $75.00 (32.6%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

1 3P Seller

ControlledStable

3P activity is limited to 1 seller — controlled.

Buy Box

Amazon.com

Controlled1P · 24 wins

Buy-box is controlled — Amazon.com (1P) leads with 24 wins at $154.99, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $154.99, which is 32.6% below MSRP ($229.99).

2

Escalate directly with Amazon — The lowest price has dropped to $154.99, which is 32.6% below MSRP ($229.99).

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