Categories/Air Purifiers/Frida Baby 3 in 1 Air Purifier and Sound Machine, HEPA Air Purifier for Allergies, 150 Sq Ft
at risk

Buy-box price is 20.1% below MSRP and a 1P seller controls the listing

Frida Baby 3 in 1 Air Purifier and Sound Machine, HEPA Air Purifier for Allergies, 150 Sq Ft

Frida Baby 3 in 1 Air Purifier and Sound Machine, HEPA Air Purifier for Allergies, 150 Sq Ft

Frida Baby·
ID 830624905

The Frida Baby 3 in 1 Air Purifier and Sound Machine, HEPA Air Purifier for Allergies, 150 Sq Ft was tracked for 22 day(s). During this period, the Buy Box price ranged from $59.96 to $59.97 against an MSRP/MAP of $75.00. The product's pricing health is currently flagged as at risk.

Tracked 24 days · past 30-day window
Last updated Sep 30, 2026

Price Overview

FLOOR PRICE ($)

$59.96

MAX PRICE ($)

$59.97

AVG PRICE ($)

$59.97

EROSION (%)

20.05%

MSRP/MAP ($)

$75.00

Price erosion from MSRP
Severe20.05% below MSRP
MinimalModerateSevere

The product hit a low of $59.96, following a peak of $59.97 during the tracking period. Compared to its MSRP of $75.00, the floor price reflects a severe variance of 20.05% erosion.

Tracking window: Sep 9, 2026 – Sep 30, 2026

Buy box distribution

91%1P
1P · 1 seller, 91% share3P · 3 sellers, 9% share
Sellers won
2 of 4tracked sellers
Changed hands
4 timesover 22 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PWalmart.com· Top
New
$59.97
−$15.03 below MSRP
20d (91%)
20.04%
3PMSJsolutions Inc
New
$59.96
−$15.04 below MSRP
2d (9%)
20.05%
3PIndy Kicks LLC
New
$80.00
+$5.00 above MSRP
0d (0%)
-6.67%
3Pdigger4life
New
$58.97
−$16.03 below MSRP
0d (0%)
21.37%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Frida Baby 3 in 1 Air Purifier and Sound Machine, HEPA Air Purifier for Allergies, 150 Sq Ft is primarily held by Walmart.com (1P) with a 91% share, winning the Buy Box for 20 out of 22 tracked days. Only 2 of 4 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $75.00
Peak seller pressure4 sellers on Sep 23Highest count during tracking window
Price impact at peak$0.00$59.97 → $59.97
Price trendStableBased on trailing 30 days
Seller proliferation↑ Increasing+0.1/day avg · +1 net

Buy-box price held flat at $59.97 throughout the tracking period. It entered the period already $15.03 below MSRP ($75.00), before any crowding pressure arrived. Seller count peaked at 4 on 09/23 — adding +1 net seller over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller churn and influx

Comparing sellers before Sep 28 vs last 3 days of 22-day tracking period

New entrants (0)

No new sellers in recent period

Exited (0)

No sellers exited in recent period

Persistent (4)

Key Findings

at risk
Price Erosion

$15.04

Severe20.1% below MSRP

Severe erosion — floor is $15.04 (20.1%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

3 3P Sellers

CrowdedStable

3 third-party sellers active — channel showing crowding pressure.

Buy Box

Walmart.com

Controlled1P · 20 wins

Buy-box is controlled — Walmart.com (1P) leads with 20 wins at $59.97, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $59.96, which is 20.1% below MSRP ($75.00).

2

Prioritise enforcement action against MSJsolutions Inc, the highest-frequency 3P buy-box winner.

3

Escalate directly with Walmart — The lowest price has dropped to $57.96, which is 20.1% below MSRP ($75.00).

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