Categories/Air Purifiers/Frida Baby 3 in 1 Air Purifier and Sound Machine, HEPA Air Purifier for Allergies, 150 Sq Ft

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at risk
walmart.comID 830624905
Frida Baby 3 in 1 Air Purifier and Sound Machine, HEPA Air Purifier for Allergies, 150 Sq Ft

Frida Baby 3 in 1 Air Purifier and Sound Machine, HEPA Air Purifier for Allergies, 150 Sq Ft

Frida Baby

The Frida Baby 3 in 1 Air Purifier and Sound Machine, HEPA Air Purifier for Allergies, 150 Sq Ft was tracked for 25 day(s). During this period, the Buybox price ranged between Buy box price ranged from $59.92 to $75.00 against an MSRP/MAP of $75.00. The product's pricing health is currently flagged as at risk.

Showing Results for Past 30 days
Last updated Jun 30, 2026
Price Overview
Severe erosion

FLOOR PRICE ($)

$59.92

MAX PRICE ($)

$75.00

AVG PRICE ($)

$61.17

SEVERE EROSION

20.11%

MSRP/MAP ($)

$75.00

Price erosion from MSRP20.11% below MSRP
Jun 2, 2026Jun 30, 2026

The product is currently selling at $59.92, following a peak of $75.00 during the tracking period. Compared to its MSRP of $75.00, the current price reflects a severe variance of 20.1% erosion.

Buy Box Distribution

Buy Box Share

1P72% · 18d
2P28% · 7d

1P leads with 72% of Buy Box days

1P 1 seller2P 2 sellers3P 2 sellers
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PWalmart.com· Top
New
$59.97
−$15.03
18(72%)
20.04%
2PSKD Ltd
New
$59.97
−$15.03
6(24%)
20.04%
2PEveryday Items
New
$59.92
−$15.08
1(4%)
20.11%
3PCenterline Supply
New
$72.00
−$3.00
0(0%)
4.00%
3PIndy Kicks LLC
New
$59.99
−$15.01
0(0%)
20.01%
The Buy Box for Frida Baby 3 in 1 Air Purifier and Sound Machine, HEPA Air Purifier for Allergies, 150 Sq Ft is primarily held by Walmart.com (1P) with a 72% share, winning the Buy Box for 18 out of 25 tracked days. Only 3 of 5 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $75.00

Peak Seller Pressure

3 sellers on Jun 6

Price held at $59.97

Price Trend

Stable

2.5% recovery vs floor

Seller Proliferation

→ Stable

+0.04/day avg · +1 net

Peak +1 on 06/03

Buy-box price stayed between $59.92 and $75.00, largely stable over the period. It entered the period already $15.03 below MSRP ($75.00), before any crowding pressure arrived. Seller count peaked at 3 on 06/06 — adding +1 net seller over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller Churn and Influx

Comparing sellers before Jun 28 vs last 3 days of 25-day tracking period

Watchlist

  • 3 sellers exited with no new entrants — competitive pressure may be easing.
New Entrants (0)

No new sellers in recent period.

Exited (3)
2PSKD Ltd

Last Jun 25 · $59.97 · 6 Buy Box Wins

3PIndy Kicks LLC

Last Jun 12 · $59.99 · 0 Buy Box Wins

3PCenterline Supply

Last Jun 3 · $72.00 · 0 Buy Box Wins

Persistent (2)
1PWalmart.com

19d · avg $59.97 · 18 Buy Box Wins · stable

2PEveryday Items

5d · avg $59.92 · 1 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
at risk
Price Erosion

$15.08

Severe · 20.1% below MSRP

Severe erosion — floor is $15.08 (20.1%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

2 3P sellers

Controlled · 3 exited

3P activity is limited to 2 sellers — controlled, though 3 have since exited.

Buy Box

Walmart.com

1P · 18 wins · $59.97

Buy-box is controlled — Walmart.com (1P) leads with 18 wins at $59.97, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $59.92, which is 20.1% below MSRP ($75.00).

2

Escalate directly with Walmart — The lowest price has dropped to $59.92, which is 20.1% below MSRP ($75.00).