Categories/Air Purifiers/Frida Baby 3 in 1 Air Purifier and Sound Machine, HEPA Air Purifier for Allergies, 150 Sq Ft

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at risk
walmart.comID 830624905
Frida Baby 3 in 1 Air Purifier and Sound Machine, HEPA Air Purifier for Allergies, 150 Sq Ft

Frida Baby 3 in 1 Air Purifier and Sound Machine, HEPA Air Purifier for Allergies, 150 Sq Ft

Frida Baby

The Frida Baby 3 in 1 Air Purifier and Sound Machine, HEPA Air Purifier for Allergies, 150 Sq Ft was tracked for 30 day(s). During this period, the Buybox price ranged between Buy box price ranged from $55.94 to $59.97 against an MSRP/MAP of $75.00. The product's pricing health is currently flagged as at risk.

Showing Results for Past 31 days
Last updated Jul 31, 2026
Price Overview
Severe erosion

FLOOR PRICE ($)

$55.94

MAX PRICE ($)

$59.97

AVG PRICE ($)

$58.84

SEVERE EROSION

25.41%

MSRP/MAP ($)

$75.00

Price erosion from MSRP25.41% below MSRP
Jul 1, 2026Jul 31, 2026

The product is currently selling at $59.97, following a peak of $59.97 during the tracking period. Compared to its MSRP of $75.00, the current price reflects a severe variance of 20.0% erosion.

Buy Box Distribution

Buy Box Share

1P7% · 2d
2P93% · 28d

2P leads with 93% of Buy Box days

1P 1 seller2P 1 seller3P 2 sellers
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
2PEveryday Items· Top
New
$58.99
−$16.01
28(93%)
21.35%
1PWalmart.com
New
$59.97
−$15.03
2(7%)
20.04%
3PIndy Kicks LLC
New
$80.00
+$5.00
0(0%)
-6.67%
3PJRL ENTERPRISE
New
$56.00
−$19.00
0(0%)
25.33%
The Buy Box for Frida Baby 3 in 1 Air Purifier and Sound Machine, HEPA Air Purifier for Allergies, 150 Sq Ft is primarily held by Everyday Items (2P) with a 93% share, winning the Buy Box for 28 out of 30 tracked days. Only 2 of 4 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $75.00

Peak Seller Pressure

3 sellers on Jul 10

Price held at $58.99

Price Trend

Stable

0.2% recovery vs floor

Seller Proliferation

→ Stable

0/day avg · 0 net

Peak +1 on 07/10

Buy-box price stayed between $55.94 and $59.97, largely stable over the period. It entered the period already $15.08 below MSRP ($75.00), before any crowding pressure arrived. Seller count peaked at 3 on 07/10 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller Churn and Influx

Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period

New Entrants (1)
3PIndy Kicks LLC

Since Jul 31 · $80.00 · 0 Buy Box Wins

Exited (1)
3PJRL ENTERPRISE

Last Jul 11 · $56.00 · 0 Buy Box Wins

Persistent (2)
2PEveryday Items

28d · avg $58.76 · 28 Buy Box Wins · stable

1PWalmart.com

30d · avg $59.97 · 2 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
at risk
Price Erosion

$19.06

Severe · 25.4% below MSRP

Severe erosion — floor is $19.06 (25.4%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

2 3P sellers

Controlled · +1 new · 1 exited

3P activity is limited to 2 sellers — controlled with 1 new entrant recently.

Buy Box

Everyday Items

2P · 28 wins · $58.99

Buy-box is controlled — Everyday Items (2P) leads with 28 wins at $58.99, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $55.94, which is 25.4% below MSRP ($75.00).

2

Escalate directly with Walmart — The lowest price has dropped to $55.94, which is 25.4% below MSRP ($75.00).