Buy-box price is 25.4% below MSRP and a 2P seller controls the listing
Frida Baby 3 in 1 Air Purifier and Sound Machine, HEPA Air Purifier for Allergies, 150 Sq Ft
The Frida Baby 3 in 1 Air Purifier and Sound Machine, HEPA Air Purifier for Allergies, 150 Sq Ft was tracked for 30 day(s). During this period, the Buy Box price ranged from $55.94 to $59.97 against an MSRP/MAP of $75.00. The product's pricing health is currently flagged as at risk.
Price Overview
FLOOR PRICE ($)
$55.94
MAX PRICE ($)
$59.97
AVG PRICE ($)
$58.84
EROSION (%)
25.41%
MSRP/MAP ($)
$75.00
The product hit a low of $55.94, following a peak of $59.97 during the tracking period. Compared to its MSRP of $75.00, the floor price reflects a severe variance of 25.41% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
2PEveryday Items· Top | New | $58.99 −$16.01 below MSRP | 28d (93%) | 21.35% |
1PWalmart.com | New | $59.97 −$15.03 below MSRP | 2d (7%) | 20.04% |
3PIndy Kicks LLC | New | $80.00 +$5.00 above MSRP | 0d (0%) | -6.67% |
3PJRL ENTERPRISE | New | $56.00 −$19.00 below MSRP | 0d (0%) | 25.33% |
The Buy Box for Frida Baby 3 in 1 Air Purifier and Sound Machine, HEPA Air Purifier for Allergies, 150 Sq Ft is primarily held by Everyday Items (2P) with a 93% share, winning the Buy Box for 28 out of 30 tracked days. Only 2 of 4 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price stayed between $55.94 and $59.97, largely stable over the period. It entered the period already $15.08 below MSRP ($75.00), before any crowding pressure arrived. Seller count peaked at 3 on 07/10 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Seller churn and influx
Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period
1 3P seller exited the listing — channel cleanup signal.
Key Findings
at risk$19.06
Severe erosion — floor is $19.06 (25.4%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
2 3P Sellers
3P activity is limited to 2 sellers — controlled with 1 new entrant recently.
Everyday Items
Buy-box is controlled — Everyday Items (2P) leads with 28 wins at $58.99, and 3P interference is minimal.
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