Buy-box price is 60.0% below MSRP and a 1P seller controls the listing

The GermGuardian 915 Sq. ft. HEPA Pure Tower Air Purifier with UV-C, Gray, AC5000E was tracked for 30 day(s). During this period, the Buy Box price ranged from $56.00 to $139.99 against an MSRP/MAP of $139.99. The product's pricing health is currently flagged as critical.
FLOOR PRICE ($)
$56.00
MAX PRICE ($)
$139.99
AVG PRICE ($)
$127.86
EROSION (%)
60.00%
MSRP/MAP ($)
$139.99
The product hit a low of $56.00, following a peak of $139.99 during the tracking period. Compared to its MSRP of $139.99, the floor price reflects a severe variance of 60.00% erosion.
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PWalmart.com· Top | New | $56.00 −$83.99 below MSRP | 22d (73%) | 60.00% |
2PHome Store | New | $139.99 at MSRP | 8d (27%) | 0.00% |
The Buy Box for GermGuardian 915 Sq. ft. HEPA Pure Tower Air Purifier with UV-C, Gray, AC5000E is primarily held by Walmart.com (1P) with a 73% share, winning the Buy Box for 22 out of 30 tracked days. All 2 of 2 total sellers have won the Buy Box.
Buy-box price stayed between $56.00 and $139.99, largely stable over the period. Price opened right at MSRP ($139.99). Seller count peaked at 2 on 07/01, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.
Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period
1 seller exited with no new entrants — competitive pressure easing.
No new sellers in recent period
$83.99
Severe erosion — floor is $83.99 (60.0%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
Clean Channel
No 3P sellers detected — the channel is clean.
Walmart.com
Buy-box is controlled — Walmart.com (1P) leads with 22 wins at $56.00, and 3P interference is minimal.
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