Categories/Air Purifiers/GermGuardian 915 Sq. ft. HEPA Pure Tower Air Purifier with UV-C, Gray, AC5000E
critical

Buy-box price is 60.0% below MSRP and a 1P seller controls the listing

GermGuardian 915 Sq. ft. HEPA Pure Tower Air Purifier with UV-C, Gray, AC5000E

GermGuardian 915 Sq. ft. HEPA Pure Tower Air Purifier with UV-C, Gray, AC5000E

Germguardian·
ID 19865570

The GermGuardian 915 Sq. ft. HEPA Pure Tower Air Purifier with UV-C, Gray, AC5000E was tracked for 30 day(s). During this period, the Buy Box price ranged from $56.00 to $139.99 against an MSRP/MAP of $139.99. The product's pricing health is currently flagged as critical.

Tracked 31 days · past 30-day window
Last updated Jul 31, 2026

Price Overview

FLOOR PRICE ($)

$56.00

MAX PRICE ($)

$139.99

AVG PRICE ($)

$127.86

EROSION (%)

60.00%

MSRP/MAP ($)

$139.99

Price erosion from MSRP
Severe60.00% below MSRP
MinimalModerateSevere

The product hit a low of $56.00, following a peak of $139.99 during the tracking period. Compared to its MSRP of $139.99, the floor price reflects a severe variance of 60.00% erosion.

Tracking window: Jul 1, 2026Jul 31, 2026

Buy box distribution

73%1P
1P · 1 seller, 73% share2P · 1 seller, 27% share
Sellers won
2 of 2tracked sellers
Changed hands
5 timesover 30 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PWalmart.com· Top
New
$56.00
−$83.99 below MSRP
22d (73%)
60.00%
2PHome Store
New
$139.99
at MSRP
8d (27%)
0.00%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for GermGuardian 915 Sq. ft. HEPA Pure Tower Air Purifier with UV-C, Gray, AC5000E is primarily held by Walmart.com (1P) with a 73% share, winning the Buy Box for 22 out of 30 tracked days. All 2 of 2 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $139.99
Peak seller pressure2 sellers on Jul 1Highest count during tracking window
Price impact at peak$0.00$139.99$139.99
Price trendStableBased on trailing 30 days
Seller proliferation↓ Decreasing-0.0/day avg · -1 net

Buy-box price stayed between $56.00 and $139.99, largely stable over the period. Price opened right at MSRP ($139.99). Seller count peaked at 2 on 07/01, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.

Seller churn and influx

Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period

1 seller exited with no new entrants — competitive pressure easing.

New entrants (0)

No new sellers in recent period

Exited (1)
Persistent (1)

Key Findings

critical
Price Erosion

$83.99

Severe60.0% below MSRP

Severe erosion — floor is $83.99 (60.0%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

Clean Channel

Clean1 exited

No 3P sellers detected — the channel is clean.

Buy Box

Walmart.com

Controlled1P · 22 wins

Buy-box is controlled — Walmart.com (1P) leads with 22 wins at $56.00, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $56.00, which is 60.0% below MSRP ($139.99).

2

Escalate directly with Walmart — The lowest price has dropped to $56.00, which is 60.0% below MSRP ($139.99).

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