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Airfire
The HEPA Air Purifiers for Allergies and Asthma up to 1475 Sq.ft, Air Purifiers for Bedroom with Washable Pre-Filter, AP309, All White, 2026 New was tracked for 30 day(s). During this period, the Buybox price ranged between Buy box price ranged from $70.97 to $76.99 against an MSRP/MAP of $153.97. The product's pricing health is currently flagged as critical.
FLOOR PRICE ($)
$70.97
MAX PRICE ($)
$76.99
AVG PRICE ($)
$73.65
SEVERE EROSION
53.91%
MSRP/MAP ($)
$153.97
The product is currently selling at $70.97, following a peak of $76.99 during the tracking period. Compared to its MSRP of $153.97, the current price reflects a severe variance of 53.9% erosion.
Buy Box Share
2P leads with 100% of Buy Box days
Seller | Condition | Current Price ($) | Buy Box Days | Erosion (%) |
|---|---|---|---|---|
2PAirfire Group· Top | New | $70.97 −$83.00 | 30(100%) | 53.91% |
2PGCZ Official Store | New | $99.99 −$53.98 | 0(0%) | 35.06% |
Peak Seller Pressure
2 sellers on Jul 1
Price Trend
Eroding
Seller Proliferation
→ Stable
0/day avg · 0 net
Buy-box price declined from $76.99 to $70.97 — a $6.02 drop over 30 days. It entered the period already $76.98 below MSRP ($153.97), before any crowding pressure arrived. Seller count peaked at 2 on 07/01 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.
Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period
No new sellers in recent period.
No sellers exited in recent period.
30d · avg $73.65 · 30 Buy Box Wins · ↓ falling
30d · avg $99.99 · 0 Buy Box Wins · stable
$83.00
Severe · 53.9% below MSRP
Severe erosion — floor is $83.00 (53.9%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
Clean
Clean
No 3P sellers detected — the channel is clean.
Airfire Group
2P · 30 wins · $70.97
Buy-box is controlled — Airfire Group (2P) leads with 30 wins at $70.97, and 3P interference is minimal.
Immediate pricing intervention required — The lowest price has dropped to $70.97, which is 53.9% below MSRP ($153.97).
Escalate directly with Walmart — The lowest price has dropped to $70.97, which is 53.9% below MSRP ($153.97).