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Airfire
The HEPA Air Purifiers for Allergies and Asthma up to 1475 Sq.ft, Air Purifiers for Bedroom with Washable Pre-Filter, AP309, All White, 2026 New was tracked for 25 day(s). During this period, the Buybox price ranged between Buy box price ranged from $65.99 to $76.99 against an MSRP/MAP of $153.97. The product's pricing health is currently flagged as critical.
FLOOR PRICE ($)
$65.99
MAX PRICE ($)
$76.99
AVG PRICE ($)
$71.86
SEVERE EROSION
57.14%
MSRP/MAP ($)
$153.97
The product is currently selling at $76.99, following a peak of $76.99 during the tracking period. Compared to its MSRP of $153.97, the current price reflects a severe variance of 50.0% erosion.
Buy Box Share
2P leads with 100% of Buy Box days
Seller | Condition | Current Price ($) | Buy Box Days | Erosion (%) |
|---|---|---|---|---|
2PAirfire Group· Top | New | $76.99 −$76.98 | 24(96%) | 50.00% |
2PGCZ Official Store | New | $99.99 −$53.98 | 0(0%) | 35.06% |
Peak Seller Pressure
2 sellers on Jun 2
Price Trend
Stable
Seller Proliferation
→ Stable
0/day avg · 0 net
Peak +1 on 06/12
Buy-box price stayed between $65.99 and $76.99, largely stable over the period. It entered the period already $76.98 below MSRP ($153.97), before any crowding pressure arrived. Seller count peaked at 2 on 06/02 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Comparing sellers before Jun 28 vs last 3 days of 25-day tracking period
No new sellers in recent period.
No sellers exited in recent period.
24d · avg $71.86 · 24 Buy Box Wins · stable
25d · avg $99.99 · 0 Buy Box Wins · stable
$87.98
Severe · 57.1% below MSRP
Severe erosion — floor is $87.98 (57.1%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
Clean
Clean
No 3P sellers detected — the channel is clean.
Airfire Group
2P · 24 wins · $76.99
Buy-box is controlled — Airfire Group (2P) leads with 24 wins at $76.99, and 3P interference is minimal.
Immediate pricing intervention required — The lowest price has dropped to $65.99, which is 57.1% below MSRP ($153.97).
Escalate directly with Walmart — The lowest price has dropped to $65.99, which is 57.1% below MSRP ($153.97).