Categories/Air Purifiers/HEPA Air Purifiers for Allergies and Asthma up to 1475 Sq.ft, Air Purifiers for Bedroom with Washable Pre-Filter, AP309, All White, 2026 New
critical

Buy-box price is 53.9% below MSRP and a 2P seller controls the listing

HEPA Air Purifiers for Allergies and Asthma up to 1475 Sq.ft, Air Purifiers for Bedroom with Washable Pre-Filter, AP309, All White, 2026 New

HEPA Air Purifiers for Allergies and Asthma up to 1475 Sq.ft, Air Purifiers for Bedroom with Washable Pre-Filter, AP309, All White, 2026 New

Airfire·
ID 17023066823

The HEPA Air Purifiers for Allergies and Asthma up to 1475 Sq.ft, Air Purifiers for Bedroom with Washable Pre-Filter, AP309, All White, 2026 New was tracked for 30 day(s). During this period, the Buy Box price ranged from $70.97 to $76.99 against an MSRP/MAP of $153.97. The product's pricing health is currently flagged as critical.

Tracked 31 days · past 30-day window
Last updated Jul 31, 2026

Price Overview

FLOOR PRICE ($)

$70.97

MAX PRICE ($)

$76.99

AVG PRICE ($)

$73.65

EROSION (%)

53.91%

MSRP/MAP ($)

$153.97

Price erosion from MSRP
Severe53.91% below MSRP
MinimalModerateSevere

The product hit a low of $70.97, following a peak of $76.99 during the tracking period. Compared to its MSRP of $153.97, the floor price reflects a severe variance of 53.91% erosion.

Tracking window: Jul 1, 2026 – Jul 31, 2026

Buy box distribution

100%2P
2P · 2 sellers, 100% share
Sellers won
1 of 2tracked sellers
Changed hands
0 timesover 30 days
SellerConditionPrice vs MSRPBuy box daysErosion
2PAirfire Group· Top
New
$70.97
−$83.00 below MSRP
30d (100%)
53.91%
2PGCZ Official Store
New
$99.99
−$53.98 below MSRP
0d (0%)
35.06%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for HEPA Air Purifiers for Allergies and Asthma up to 1475 Sq.ft, Air Purifiers for Bedroom with Washable Pre-Filter, AP309, All White, 2026 New is primarily held by Airfire Group (2P) with a 100% share, winning the Buy Box for 30 out of 30 tracked days. Only 1 of 2 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $153.97
Peak seller pressure2 sellers on Jul 1Highest count during tracking window
Price impact at peak−$76.98$153.97 → $76.99
Price trendErodingBased on trailing 30 days
Seller proliferation→ Stable0.0/day avg · 0 net

Buy-box price declined from $76.99 to $70.97 — a $6.02 drop over 30 days. It entered the period already $76.98 below MSRP ($153.97), before any crowding pressure arrived. Seller count peaked at 2 on 07/01 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.

Seller churn and influx

Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period

New entrants (0)

No new sellers in recent period

Exited (0)

No sellers exited in recent period

Persistent (2)

Key Findings

critical
Price Erosion

$83.00

Severe53.9% below MSRP

Severe erosion — floor is $83.00 (53.9%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

Clean Channel

CleanStable

No 3P sellers detected — the channel is clean.

Buy Box

Airfire Group

Controlled2P · 30 wins

Buy-box is controlled — Airfire Group (2P) leads with 30 wins at $70.97, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $70.97, which is 53.9% below MSRP ($153.97).

2

Escalate directly with Walmart — The lowest price has dropped to $70.97, which is 53.9% below MSRP ($153.97).

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