Buy-box price is 43.1% below MSRP and a 2P seller controls the listing
The HEPA Air Purifiers for Allergies and Asthma up to 1475 Sq.ft, Air Purifiers for Bedroom with Washable Pre-Filter, AP309, All White, 2026 New was tracked for 22 day(s). During this period, the Buy Box price ranged from $69.95 to $72.99 against an MSRP/MAP of $122.99. The product's pricing health is currently flagged as critical.
Price Overview
FLOOR PRICE ($)
$69.95
MAX PRICE ($)
$72.99
AVG PRICE ($)
$70.51
EROSION (%)
43.13%
MSRP/MAP ($)
$122.99
The product hit a low of $69.95, following a peak of $72.99 during the tracking period. Compared to its MSRP of $122.99, the floor price reflects a severe variance of 43.13% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
2PAirfire Group· Top | New | $69.95 −$53.04 below MSRP | 22d (100%) | 43.13% |
2PGCZ Official Store | New | $99.99 −$23.00 below MSRP | 0d (0%) | 18.70% |
The Buy Box for HEPA Air Purifiers for Allergies and Asthma up to 1475 Sq.ft, Air Purifiers for Bedroom with Washable Pre-Filter, AP309, All White, 2026 New is primarily held by Airfire Group (2P) with a 100% share, winning the Buy Box for 22 out of 22 tracked days. Only 1 of 2 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price stayed between $69.95 and $72.99, largely stable over the period. It entered the period already $50.00 below MSRP ($122.99), before any crowding pressure arrived. Seller count peaked at 2 on 09/09 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Seller churn and influx
Comparing sellers before Sep 28 vs last 3 days of 22-day tracking period
No new sellers in recent period
No sellers exited in recent period
Key Findings
critical$53.04
Severe erosion — floor is $53.04 (43.1%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
Clean Channel
No 3P sellers detected — the channel is clean.
Airfire Group
Buy-box is controlled — Airfire Group (2P) leads with 22 wins at $69.95, and 3P interference is minimal.
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