Buy-box price is 30.9% below MSRP and a 3P seller controls the listing

The Honeywell Air Purifier, HPA5100B, 900 sq ft, HEPA Filter, Allergen+ Plus, Smoke, Pollen, Dust Reducer was tracked for 22 day(s). During this period, the Buy Box price ranged from $110.49 to $129.99 against an MSRP/MAP of $159.99. The product's pricing health is currently flagged as critical.
FLOOR PRICE ($)
$110.49
MAX PRICE ($)
$129.99
AVG PRICE ($)
$116.67
EROSION (%)
30.94%
MSRP/MAP ($)
$159.99
The product hit a low of $110.49, following a peak of $129.99 during the tracking period. Compared to its MSRP of $159.99, the floor price reflects a severe variance of 30.94% erosion.
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
3PTheValue shop· Top | New | $110.49 −$49.50 below MSRP | 14d (64%) | 30.94% |
1PWalmart.com | New | $129.99 −$30.00 below MSRP | 6d (27%) | 18.75% |
3PKME EXPRESS | New | $119.99 −$40.00 below MSRP | 2d (9%) | 25.00% |
3PEveryday Savings Hub | New | $124.99 −$35.00 below MSRP | 0d (0%) | 21.88% |
3PPrime National Distribution | New | $159.99 at MSRP | 0d (0%) | 0.00% |
The Buy Box for Honeywell Air Purifier, HPA5100B, 900 sq ft, HEPA Filter, Allergen+ Plus, Smoke, Pollen, Dust Reducer is primarily held by TheValue shop (3P) with a 64% share, winning the Buy Box for 14 out of 22 tracked days. Only 3 of 5 total sellers have won the Buy Box.
Buy-box price fell to a floor of $110.49 before recovering to $119.99. It entered the period already $49.50 below MSRP ($159.99), before any crowding pressure arrived. Seller count peaked at 4 on 09/09 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.
Comparing sellers before Sep 28 vs last 3 days of 22-day tracking period
1 persistent 3P seller actively cutting prices — driving ongoing erosion.
1 3P seller exited the listing — channel cleanup signal.
1 seller exited with no new entrants — competitive pressure easing.
No new sellers in recent period
$49.50
Severe erosion — floor is $49.50 (30.9%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
4 3P Sellers
4 third-party sellers active — channel showing crowding pressure, exits outnumbering arrivals.
TheValue shop
TheValue shop (3P) dominates the buy box with 14 wins at $110.49, 30.9% below MAP — though pressure is easing.
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