Buy-box price is 25.0% below MSRP and a 2P seller controls the listing

The Kenmore 1200 sq ft HEPA Air Purifier, White was tracked for 30 day(s). During this period, the Buy Box price ranged from $89.99 to $119.99 against an MSRP/MAP of $119.99. The product's pricing health is currently flagged as at risk.
FLOOR PRICE ($)
$89.99
MAX PRICE ($)
$119.99
AVG PRICE ($)
$106.99
EROSION (%)
25.00%
MSRP/MAP ($)
$119.99
The product hit a low of $89.99, following a peak of $119.99 during the tracking period. Compared to its MSRP of $119.99, the floor price reflects a severe variance of 25.00% erosion.
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
2PSkybest Appliance Center· Top | New | $89.99 −$30.00 below MSRP | 18d (60%) | 25.00% |
3PSkybest Appliance Center· Top | New | $89.99 −$30.00 below MSRP | 12d (40%) | 25.00% |
The Buy Box for Kenmore 1200 sq ft HEPA Air Purifier, White is primarily held by Skybest Appliance Center (2P) with a 60% share, winning the Buy Box for 18 out of 30 tracked days. All 2 of 2 total sellers have won the Buy Box.
Buy-box price declined from $119.99 to $89.99 — a $30.00 drop over 30 days. Price opened right at MSRP ($119.99). Seller count peaked at 1 on 07/01 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.
Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period
1 seller exited with no new entrants — competitive pressure easing.
No new sellers in recent period
$30.00
Severe erosion — floor is $30.00 (25.0%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
1 3P Seller
3P activity is limited to 1 seller — controlled, though 1 have since exited.
Skybest Appliance Center
Skybest Appliance Center (2P) dominates the buy box with 18 wins at $89.99, 25.0% below MAP — and escalating.
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