Buy-box price is 34.5% below MSRP and a 1P seller controls the listing

The Levoit PlasmaPro® 400S-P 1755 Sq Ft 3-Stage Filtration for Large Rooms Smart Air Purifier, White was tracked for 22 day(s). During this period, the Buy Box price ranged from $189.98 to $289.99 against an MSRP/MAP of $289.99. The product's pricing health is currently flagged as critical.
FLOOR PRICE ($)
$189.98
MAX PRICE ($)
$289.99
AVG PRICE ($)
$213.17
EROSION (%)
34.49%
MSRP/MAP ($)
$289.99
The product hit a low of $189.98, following a peak of $289.99 during the tracking period. Compared to its MSRP of $289.99, the floor price reflects a severe variance of 34.49% erosion.
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PWalmart.com· Top | New | $259.99 −$30.00 below MSRP | 11d (50%) | 10.35% |
3PVesync Co. | New | $189.98 −$100.01 below MSRP | 9d (41%) | 34.49% |
3PSweet Carolina Supply | New | $200.00 −$89.99 below MSRP | 2d (9%) | 31.03% |
The Buy Box for Levoit PlasmaPro® 400S-P 1755 Sq Ft 3-Stage Filtration for Large Rooms Smart Air Purifier, White is primarily held by Walmart.com (1P) with a 50% share, winning the Buy Box for 11 out of 22 tracked days. All 3 of 3 total sellers have won the Buy Box.
Buy-box price stayed between $189.98 and $289.99, largely stable over the period. It entered the period already $100.00 below MSRP ($289.99), before any crowding pressure arrived. Seller count peaked at 3 on 09/09, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.
Comparing sellers before Sep 28 vs last 3 days of 22-day tracking period
1 persistent 3P seller actively cutting prices — driving ongoing erosion.
1 3P seller exited the listing — channel cleanup signal.
1 seller exited with no new entrants — competitive pressure easing.
No new sellers in recent period
$100.01
Severe erosion — floor is $100.01 (34.5%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
2 3P Sellers
3P activity is limited to 2 sellers — controlled, though 1 have since exited.
Walmart.com
Walmart.com (1P) dominates the buy box with 11 wins at $259.99, 10.3% below MAP.
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