Buy-box price is 52.0% below MSRP and a 3P seller controls the listing
The Miko Ibuki Home Air Purifier with Multiple Speeds Timer True HEPA Filter, Wildfire Smoke, Allergens, Odors 925 SQFT Coverage was tracked for 22 day(s). During this period, the Buy Box price ranged from $71.99 to $89.99 against an MSRP/MAP of $149.99. The product's pricing health is currently flagged as critical.
Price Overview
FLOOR PRICE ($)
$71.99
MAX PRICE ($)
$89.99
AVG PRICE ($)
$79.39
EROSION (%)
52.00%
MSRP/MAP ($)
$149.99
The product hit a low of $71.99, following a peak of $89.99 during the tracking period. Compared to its MSRP of $149.99, the floor price reflects a severe variance of 52.00% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
3PMiko Brand· Top | New | $79.99 −$70.00 below MSRP | 20d (91%) | 46.67% |
3PFiveStar Depot | New | $89.99 −$60.00 below MSRP | 1d (5%) | 40.00% |
3PKRAAS STORE | New | $80.79 −$69.20 below MSRP | 1d (5%) | 46.14% |
The Buy Box for Miko Ibuki Home Air Purifier with Multiple Speeds Timer True HEPA Filter, Wildfire Smoke, Allergens, Odors 925 SQFT Coverage is primarily held by Miko Brand (3P) with a 91% share, winning the Buy Box for 20 out of 22 tracked days. All 3 of 3 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price fell to a floor of $71.99 before recovering to $79.99. It entered the period already $78.00 below MSRP ($149.99), before any crowding pressure arrived. Seller count peaked at 1 on 09/09 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.
Seller churn and influx
Comparing sellers before Sep 28 vs last 3 days of 22-day tracking period
2 3P sellers exited the listing — channel cleanup signal.
2 sellers exited with no new entrants — competitive pressure easing.
No new sellers in recent period
Key Findings
critical$78.00
Severe erosion — floor is $78.00 (52.0%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
3 3P Sellers
3 third-party sellers active — channel showing crowding pressure, exits outnumbering arrivals.
Miko Brand
Miko Brand (3P) dominates the buy box with 20 wins at $79.99, 46.7% below MAP.
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