Categories/Air Purifiers/Miko Ibuki Home Air Purifier with Multiple Speeds Timer True HEPA Filter, Wildfire Smoke, Allergens, Odors 925 SQFT Coverage

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critical
walmart.comID 452769720
Miko Ibuki Home Air Purifier with Multiple Speeds Timer True HEPA Filter, Wildfire Smoke, Allergens, Odors 925 SQFT Coverage

Miko Ibuki Home Air Purifier with Multiple Speeds Timer True HEPA Filter, Wildfire Smoke, Allergens, Odors 925 SQFT Coverage

Miko

The Miko Ibuki Home Air Purifier with Multiple Speeds Timer True HEPA Filter, Wildfire Smoke, Allergens, Odors 925 SQFT Coverage was tracked for 30 day(s). During this period, the Buybox price ranged between Buy box price ranged from $80.79 to $89.99 against an MSRP/MAP of $159.99. The product's pricing health is currently flagged as critical.

Showing Results for Past 31 days
Last updated Jul 31, 2026
Price Overview
Severe erosion

FLOOR PRICE ($)

$80.79

MAX PRICE ($)

$89.99

AVG PRICE ($)

$88.88

SEVERE EROSION

49.50%

MSRP/MAP ($)

$159.99

Price erosion from MSRP49.50% below MSRP
Jul 1, 2026Jul 31, 2026

The product is currently selling at $89.99, following a peak of $89.99 during the tracking period. Compared to its MSRP of $159.99, the current price reflects a severe variance of 43.8% erosion.

Buy Box Distribution

Buy Box Share

2P57% · 17d
3P43% · 13d

2P leads with 57% of Buy Box days

2P 1 seller3P 2 sellers
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
2PMiko Brand· Top
New
$89.99
−$70.00
17(57%)
43.75%
3PMiko Brand· Top
New
$89.99
−$70.00
11(37%)
43.75%
3PKRAAS STORE
New
$80.79
−$79.20
2(7%)
49.50%
The Buy Box for Miko Ibuki Home Air Purifier with Multiple Speeds Timer True HEPA Filter, Wildfire Smoke, Allergens, Odors 925 SQFT Coverage is primarily held by Miko Brand (2P) with a 57% share, winning the Buy Box for 17 out of 30 tracked days. All 3 of 3 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $159.99

Peak Seller Pressure

1 sellers on Jul 1

Price Trend

Recovering

Seller Proliferation

→ Stable

0/day avg · 0 net

Buy-box price fell to a floor of $80.79 before recovering to $89.99. It entered the period already $75.00 below MSRP ($159.99), before any crowding pressure arrived. Seller count peaked at 1 on 07/01 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.

Seller Churn and Influx

Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period

Watchlist

  • 2 sellers exited with no new entrants — competitive pressure may be easing.
New Entrants (0)

No new sellers in recent period.

Exited (2)
2PMiko Brand

Last Jul 18 · $89.99 · 17 Buy Box Wins

3PKRAAS STORE

Last Jul 27 · $80.79 · 2 Buy Box Wins

Persistent (1)
3PMiko Brand

11d · avg $89.99 · 11 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
critical
Price Erosion

$79.20

Severe · 49.5% below MSRP

Severe erosion — floor is $79.20 (49.5%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

2 3P sellers

Controlled · 2 exited

3P activity is limited to 2 sellers — controlled, though 2 have since exited.

Buy Box

Miko Brand

2P · 17 wins · $89.99

Miko Brand (2P) dominates the buy box with 17 wins at $89.99, 43.8% below MAP — and escalating.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $80.79, which is 49.5% below MSRP ($159.99).

2

Monitor buy-box ownership daily — 3P sellers captured 43.3% of buy-box snapshots across the tracking period.

3

Prioritise enforcement action against Miko Brand, the highest-frequency 3P buy-box winner.

4

Escalate directly with Walmart — The lowest price has dropped to $80.79, which is 49.5% below MSRP ($159.99).