Buy-box price is 49.5% below MSRP and a 2P seller controls the listing
The Miko Ibuki Home Air Purifier with Multiple Speeds Timer True HEPA Filter, Wildfire Smoke, Allergens, Odors 925 SQFT Coverage was tracked for 30 day(s). During this period, the Buy Box price ranged from $80.79 to $89.99 against an MSRP/MAP of $159.99. The product's pricing health is currently flagged as critical.
Price Overview
FLOOR PRICE ($)
$80.79
MAX PRICE ($)
$89.99
AVG PRICE ($)
$88.88
EROSION (%)
49.50%
MSRP/MAP ($)
$159.99
The product hit a low of $80.79, following a peak of $89.99 during the tracking period. Compared to its MSRP of $159.99, the floor price reflects a severe variance of 49.50% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
2PMiko Brand· Top | New | $89.99 −$70.00 below MSRP | 17d (57%) | 43.75% |
3PMiko Brand· Top | New | $89.99 −$70.00 below MSRP | 11d (37%) | 43.75% |
3PKRAAS STORE | New | $80.79 −$79.20 below MSRP | 2d (7%) | 49.50% |
The Buy Box for Miko Ibuki Home Air Purifier with Multiple Speeds Timer True HEPA Filter, Wildfire Smoke, Allergens, Odors 925 SQFT Coverage is primarily held by Miko Brand (2P) with a 57% share, winning the Buy Box for 17 out of 30 tracked days. All 3 of 3 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price fell to a floor of $80.79 before recovering to $89.99. It entered the period already $75.00 below MSRP ($159.99), before any crowding pressure arrived. Seller count peaked at 1 on 07/01 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.
Seller churn and influx
Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period
1 3P seller exited the listing — channel cleanup signal.
2 sellers exited with no new entrants — competitive pressure easing.
No new sellers in recent period
Key Findings
critical$79.20
Severe erosion — floor is $79.20 (49.5%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
2 3P Sellers
3P activity is limited to 2 sellers — controlled, though 2 have since exited.
Miko Brand
Miko Brand (2P) dominates the buy box with 17 wins at $89.99, 43.8% below MAP — and escalating.
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