Categories/Air Purifiers/MOOKA Air Purifiers for Home Large Room up to 1076ft², H13 True HEPA Air Filter Cleaner, Odor Eliminator, Remove Smoke Dust Pollen Pet Dander, Night Light, B-D02L White
critical

Buy-box price is 37.5% below MSRP and a 2P seller controls the listing

The MOOKA Air Purifiers for Home Large Room up to 1076ft², H13 True HEPA Air Filter Cleaner, Odor Eliminator, Remove Smoke Dust Pollen Pet Dander, Night Light, B-D02L White was tracked for 24 day(s). During this period, the Buy Box price ranged from $49.98 to $79.95 against an MSRP/MAP of $79.95. The product's pricing health is currently flagged as critical.

Tracked 24 days · past 30-day window
Last updated Sep 30, 2026

Price Overview

FLOOR PRICE ($)

$49.98

MAX PRICE ($)

$79.95

AVG PRICE ($)

$59.98

EROSION (%)

37.49%

MSRP/MAP ($)

$79.95

Price erosion from MSRP
Severe37.49% below MSRP
MinimalModerateSevere

The product hit a low of $49.98, following a peak of $79.95 during the tracking period. Compared to its MSRP of $79.95, the floor price reflects a severe variance of 37.49% erosion.

Tracking window: Sep 7, 2026 – Sep 30, 2026

Buy box distribution

100%2P
2P · 4 sellers, 100% share
Sellers won
1 of 4tracked sellers
Changed hands
0 timesover 24 days
SellerConditionPrice vs MSRPBuy box daysErosion
2PVOKA Store· Top
New
$49.99
−$29.96 below MSRP
24d (100%)
37.47%
2PLightning Delivery C
New
$80.99
+$1.04 above MSRP
0d (0%)
-1.30%
2PAmazon Resale
New
$49.96
−$29.99 below MSRP
0d (0%)
37.51%
2PFAVO STORE
New
$80.99
+$1.04 above MSRP
0d (0%)
-1.30%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for MOOKA Air Purifiers for Home Large Room up to 1076ft², H13 True HEPA Air Filter Cleaner, Odor Eliminator, Remove Smoke Dust Pollen Pet Dander, Night Light, B-D02L White is primarily held by VOKA Store (2P) with a 100% share, winning the Buy Box for 24 out of 24 tracked days. Only 1 of 4 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $79.95
Peak seller pressure4 sellers on Sep 7Highest count during tracking window
Price impact at peak$0.00$79.95 → $79.95
Price trendErodingBased on trailing 30 days
Seller proliferation→ Stable0.0/day avg · 0 net

Buy-box price declined from $79.95 to $49.99 — a $29.96 drop over 24 days. Price opened right at MSRP ($79.95). Seller count peaked at 4 on 09/07 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.

Seller churn and influx

Comparing sellers before Sep 28 vs last 3 days of 24-day tracking period

New entrants (0)

No new sellers in recent period

Exited (0)

No sellers exited in recent period

Persistent (4)

Key Findings

critical
Price Erosion

$29.97

Severe37.5% below MSRP

Severe erosion — floor is $29.97 (37.5%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

Clean Channel

CleanStable

No 3P sellers detected — the channel is clean.

Buy Box

VOKA Store

Controlled2P · 24 wins

Buy-box is controlled — VOKA Store (2P) leads with 24 wins at $49.99, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $49.98, which is 37.5% below MSRP ($79.95).

2

Escalate directly with Amazon — The lowest price has dropped to $48.38, which is 37.5% below MSRP ($79.95).

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