Buy-box price is 43.3% below MSRP and a 2P seller controls the listing
The MOOKA Air Purifiers for Home Large Room up to 1076ft², H13 True HEPA Air Filter Cleaner, Odor Eliminator, Remove Smoke Dust Pollen Pet Dander, Night Light, B-D02L White was tracked for 31 day(s). During this period, the Buy Box price ranged from $45.30 to $79.95 against an MSRP/MAP of $79.95. The product's pricing health is currently flagged as critical.
Price Overview
FLOOR PRICE ($)
$45.30
MAX PRICE ($)
$79.95
AVG PRICE ($)
$50.26
EROSION (%)
43.34%
MSRP/MAP ($)
$79.95
The product hit a low of $45.30, following a peak of $79.95 during the tracking period. Compared to its MSRP of $79.95, the floor price reflects a severe variance of 43.34% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
2PVOKA Store· Top | New | $45.30 −$34.65 below MSRP | 31d (100%) | 43.34% |
2PLightning Delivery C | New | $79.95 at MSRP | 0d (0%) | 0.00% |
2PFAVO STORE | New | $80.99 +$1.04 above MSRP | 0d (0%) | -1.30% |
2PAmazon Resale | New | $43.04 −$36.91 below MSRP | 0d (0%) | 46.17% |
The Buy Box for MOOKA Air Purifiers for Home Large Room up to 1076ft², H13 True HEPA Air Filter Cleaner, Odor Eliminator, Remove Smoke Dust Pollen Pet Dander, Night Light, B-D02L White is primarily held by VOKA Store (2P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 4 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price declined from $49.99 to $45.30 — a $4.69 drop over 31 days. It entered the period already $29.96 below MSRP ($79.95), before any crowding pressure arrived. Seller count peaked at 4 on 07/02 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.
Seller churn and influx
Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period
1 seller exited with no new entrants — competitive pressure easing.
No new sellers in recent period
Key Findings
critical$34.65
Severe erosion — floor is $34.65 (43.3%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
Clean Channel
No 3P sellers detected — the channel is clean.
VOKA Store
Buy-box is controlled — VOKA Store (2P) leads with 31 wins at $45.30, and 3P interference is minimal.
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