Buy-box price is 30.8% below MSRP and a 2P seller controls the listing

The Pet Air Purifier for Home Large Room 2500 sq ft, H13 HEPA Washable Double-Sided Filter,Air Cleaner for Pet Hair Dander Odor Allergies Pollutant Smoke Dust,PM2.5 Air Quality Monitor,Auto Mode,P358 Grey was tracked for 31 day(s). During this period, the Buy Box price ranged from $89.96 to $129.99 against an MSRP/MAP of $129.99. The product's pricing health is currently flagged as critical.
FLOOR PRICE ($)
$89.96
MAX PRICE ($)
$129.99
AVG PRICE ($)
$91.43
EROSION (%)
30.79%
MSRP/MAP ($)
$129.99
The product hit a low of $89.96, following a peak of $129.99 during the tracking period. Compared to its MSRP of $129.99, the floor price reflects a severe variance of 30.79% erosion.
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
2PHEAPETS Store· Top | New | $89.99 −$40.00 below MSRP | 31d (100%) | 30.77% |
2PAmazon Resale | New | $87.91 −$42.08 below MSRP | 0d (0%) | 32.37% |
The Buy Box for Pet Air Purifier for Home Large Room 2500 sq ft, H13 HEPA Washable Double-Sided Filter,Air Cleaner for Pet Hair Dander Odor Allergies Pollutant Smoke Dust,PM2.5 Air Quality Monitor,Auto Mode,P358 Grey is primarily held by HEAPETS Store (2P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 2 total sellers have won the Buy Box.
Buy-box price stayed between $89.96 and $129.99, largely stable over the period. It entered the period already $40.03 below MSRP ($129.99), before any crowding pressure arrived. Seller count peaked at 2 on 07/14 — adding +1 net seller over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period
No new sellers in recent period
No sellers exited in recent period
$40.03
Severe erosion — floor is $40.03 (30.8%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
Clean Channel
No 3P sellers detected — the channel is clean.
HEAPETS Store
Buy-box is controlled — HEAPETS Store (2P) leads with 31 wins at $89.99, and 3P interference is minimal.
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