Buy-box price is 12.2% below MSRP and a 2P seller controls the listing
The PuroAir 240 HEPA Air Purifiers for Home Large Rooms - Covers Up to 1,000 Sq Ft - Filters Up to 99.9% of Pollutants, Smoke, Pollen, Dust - Quiet HEPA Air Filter - Air Purifiers for Bedroom (2 Pack) was tracked for 24 day(s). During this period, the Buy Box price was $279.99 against an MSRP/MAP of $319.00. The product's pricing health is currently flagged as healthy.
Price Overview
FLOOR PRICE ($)
$279.99
MAX PRICE ($)
$279.99
AVG PRICE ($)
$279.99
EROSION (%)
12.23%
MSRP/MAP ($)
$319.00
The product held steady at $279.99 throughout the tracking period. Compared to its MSRP of $319.00, the floor price reflects a moderate variance of 12.23% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
2PElevate Your Home· Top | New | $279.99 −$39.01 below MSRP | 24d (100%) | 12.23% |
2PAmazon Resale | New | $263.19 −$55.81 below MSRP | 0d (0%) | 17.50% |
The Buy Box for PuroAir 240 HEPA Air Purifiers for Home Large Rooms - Covers Up to 1,000 Sq Ft - Filters Up to 99.9% of Pollutants, Smoke, Pollen, Dust - Quiet HEPA Air Filter - Air Purifiers for Bedroom (2 Pack) is primarily held by Elevate Your Home (2P) with a 100% share, winning the Buy Box for 24 out of 24 tracked days. Only 1 of 2 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price held flat at $279.99 throughout the tracking period. It entered the period already $39.01 below MSRP ($319.00), before any crowding pressure arrived. Seller count peaked at 2 on 09/07, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.
Seller churn and influx
Comparing sellers before Sep 28 vs last 3 days of 24-day tracking period
1 seller exited with no new entrants — competitive pressure easing.
No new sellers in recent period
Key Findings
healthy$39.01
Significant erosion — floor is $39.01 (12.2%) below MSRP; the pricing anchor is under real pressure.
Clean Channel
No 3P sellers detected — the channel is clean.
Elevate Your Home
Buy-box is controlled — Elevate Your Home (2P) leads with 24 wins at $279.99, and 3P interference is minimal.
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