Buy-box price is 25.0% below MSRP and a 2P seller controls the listing
The PuroAir 240 HEPA Air Purifiers for Home Large Rooms - Covers Up to 1,000 Sq Ft - Filters Up to 99.9% of Pollutants, Smoke, Pollen, Dust - Quiet HEPA Air Filter - Air Purifiers for Bedroom was tracked for 31 day(s). During this period, the Buy Box price ranged from $149.99 to $159.99 against an MSRP/MAP of $199.99. The product's pricing health is currently flagged as at risk.
Price Overview
FLOOR PRICE ($)
$149.99
MAX PRICE ($)
$159.99
AVG PRICE ($)
$158.38
EROSION (%)
25.00%
MSRP/MAP ($)
$199.99
The product hit a low of $149.99, following a peak of $159.99 during the tracking period. Compared to its MSRP of $199.99, the floor price reflects a severe variance of 25.00% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
2PElevate Your Home· Top | New | $159.99 −$40.00 below MSRP | 31d (100%) | 20.00% |
2PAmazon Resale | New | $151.99 −$48.00 below MSRP | 0d (0%) | 24.00% |
The Buy Box for PuroAir 240 HEPA Air Purifiers for Home Large Rooms - Covers Up to 1,000 Sq Ft - Filters Up to 99.9% of Pollutants, Smoke, Pollen, Dust - Quiet HEPA Air Filter - Air Purifiers for Bedroom is primarily held by Elevate Your Home (2P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 2 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price stayed between $149.99 and $159.99, largely stable over the period. It entered the period already $40.00 below MSRP ($199.99), before any crowding pressure arrived. Seller count peaked at 2 on 07/01, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.
Seller churn and influx
Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period
1 seller exited with no new entrants — competitive pressure easing.
No new sellers in recent period
Key Findings
at risk$50.00
Severe erosion — floor is $50.00 (25.0%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
Clean Channel
No 3P sellers detected — the channel is clean.
Elevate Your Home
Buy-box is controlled — Elevate Your Home (2P) leads with 31 wins at $159.99, and 3P interference is minimal.
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