Buy-box price is 20.0% below MSRP and a 2P seller controls the listing
The PuroAir 240 HEPA Air Purifiers for Home Large Rooms - Covers Up to 1,000 Sq Ft - Filters Up to 99.9% of Pollutants, Smoke, Pollen, Dust - Quiet HEPA Air Filter - Air Purifiers for Bedroom was tracked for 24 day(s). During this period, the Buy Box price was $159.99 against an MSRP/MAP of $199.99. The product's pricing health is currently flagged as healthy.
Price Overview
FLOOR PRICE ($)
$159.99
MAX PRICE ($)
$159.99
AVG PRICE ($)
$159.99
EROSION (%)
20.00%
MSRP/MAP ($)
$199.99
The product held steady at $159.99 throughout the tracking period. Compared to its MSRP of $199.99, the floor price reflects a severe variance of 20.00% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
2PElevate Your Home· Top | New | $159.99 −$40.00 below MSRP | 24d (100%) | 20.00% |
1PAmazon.com | New | $199.99 at MSRP | 0d (0%) | 0.00% |
2PAmazon Resale | New | $158.39 −$41.60 below MSRP | 0d (0%) | 20.80% |
The Buy Box for PuroAir 240 HEPA Air Purifiers for Home Large Rooms - Covers Up to 1,000 Sq Ft - Filters Up to 99.9% of Pollutants, Smoke, Pollen, Dust - Quiet HEPA Air Filter - Air Purifiers for Bedroom is primarily held by Elevate Your Home (2P) with a 100% share, winning the Buy Box for 24 out of 24 tracked days. Only 1 of 3 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price held flat at $159.99 throughout the tracking period. It entered the period already $40.00 below MSRP ($199.99), before any crowding pressure arrived. Seller count peaked at 3 on 09/28 — adding +1 net seller over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Seller churn and influx
Comparing sellers before Sep 28 vs last 3 days of 24-day tracking period
No sellers exited in recent period
Key Findings
healthy$40.00
Severe erosion — floor is $40.00 (20.0%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
Clean Channel
No 3P sellers detected — the channel is clean.
Elevate Your Home
Buy-box is controlled — Elevate Your Home (2P) leads with 24 wins at $159.99, and 3P interference is minimal.
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