Buy-box price is 21.6% below MSRP and a 1P seller controls the listing
PuroAir Lite HEPA Air Purifiers for Home Pets - Covers 500 Sq ft
The PuroAir Lite HEPA Air Purifiers for Home Pets - Covers 500 Sq ft was tracked for 30 day(s). During this period, the Buy Box price was $69.00 against an MSRP/MAP of $87.99. The product's pricing health is currently flagged as at risk.
Price Overview
FLOOR PRICE ($)
$69.00
MAX PRICE ($)
$69.00
AVG PRICE ($)
$69.00
EROSION (%)
21.58%
MSRP/MAP ($)
$87.99
The product held steady at $69.00 throughout the tracking period. Compared to its MSRP of $87.99, the floor price reflects a severe variance of 21.58% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PWalmart.com· Top | New | $69.00 −$18.99 below MSRP | 30d (100%) | 21.58% |
3PPuroAir | New | $89.99 +$2.00 above MSRP | 0d (0%) | -2.27% |
2PPuroAir | New | $89.99 +$2.00 above MSRP | 0d (0%) | -2.27% |
3PWalmart | New | $62.10 −$25.89 below MSRP | 0d (0%) | 29.42% |
The Buy Box for PuroAir Lite HEPA Air Purifiers for Home Pets - Covers 500 Sq ft is primarily held by Walmart.com (1P) with a 100% share, winning the Buy Box for 30 out of 30 tracked days. Only 1 of 4 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price held flat at $69.00 throughout the tracking period. It entered the period already $18.99 below MSRP ($87.99), before any crowding pressure arrived. Seller count peaked at 3 on 07/16, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.
Seller churn and influx
Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period
1 3P seller exited the listing — channel cleanup signal.
2 sellers exited with no new entrants — competitive pressure easing.
No new sellers in recent period
Key Findings
at risk$18.99
Severe erosion — floor is $18.99 (21.6%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
2 3P Sellers
3P activity is limited to 2 sellers — controlled, though 2 have since exited.
Walmart.com
Buy-box is controlled — Walmart.com (1P) leads with 30 wins at $69.00, and 3P interference is minimal.
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