Buy-box price is 56.2% below MSRP and a 2P seller controls the listing
The VAVSEA Air Purifier for Home Large Room up to 1350 sq.ft, HEPA Air Filter for Allergies and Asthma with 20dB Sleep Mode, Air Cleaner for Dust, Pollen, Wildfire, Smoke was tracked for 30 day(s). During this period, the Buy Box price ranged from $47.69 to $59.99 against an MSRP/MAP of $108.99. The product's pricing health is currently flagged as critical.
Price Overview
FLOOR PRICE ($)
$47.69
MAX PRICE ($)
$59.99
AVG PRICE ($)
$49.60
EROSION (%)
56.24%
MSRP/MAP ($)
$108.99
The product hit a low of $47.69, following a peak of $59.99 during the tracking period. Compared to its MSRP of $108.99, the floor price reflects a severe variance of 56.24% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
2PHardware Direct· Top | New | $47.79 −$61.20 below MSRP | 23d (77%) | 56.15% |
2PVAVSEA Direct | New | $47.69 −$61.30 below MSRP | 7d (23%) | 56.24% |
The Buy Box for VAVSEA Air Purifier for Home Large Room up to 1350 sq.ft, HEPA Air Filter for Allergies and Asthma with 20dB Sleep Mode, Air Cleaner for Dust, Pollen, Wildfire, Smoke is primarily held by Hardware Direct (2P) with a 77% share, winning the Buy Box for 23 out of 30 tracked days. All 2 of 2 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price declined from $57.99 to $47.69 — a $10.30 drop over 30 days. It entered the period already $51.00 below MSRP ($108.99), before any crowding pressure arrived. Seller count peaked at 2 on 07/01, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.
Seller churn and influx
Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period
1 seller exited with no new entrants — competitive pressure easing.
No new sellers in recent period
Key Findings
critical$61.30
Severe erosion — floor is $61.30 (56.2%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
Clean Channel
No 3P sellers detected — the channel is clean.
Hardware Direct
Buy-box is controlled — Hardware Direct (2P) leads with 23 wins at $47.79, and 3P interference is minimal.
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