Categories/Cat Foods/Blue Buffalo Bursts Crunchy & Creamy Cat Treats, Great for Training, Paw-Lickin' Chicken, 5-oz Bag

Pet Supplies > Cats > Treats > Snacks > Crunchy Treats

critical
amazon.comID B083254TP6
Blue Buffalo Bursts Crunchy & Creamy Cat Treats, Great for Training, Paw-Lickin' Chicken, 5-oz Bag

Blue Buffalo Bursts Crunchy & Creamy Cat Treats, Great for Training, Paw-Lickin' Chicken, 5-oz Bag

Blue Buffalo

The Blue Buffalo Bursts Crunchy & Creamy Cat Treats, Great for Training, Paw-Lickin' Chicken, 5-oz Bag was tracked for 28 day(s). During this period, the Buybox price ranged between Buy box price was $2.98 against an MSRP/MAP of $4.99. The product's pricing health is currently flagged as critical.

Showing Results for Past 30 days
Last updated Jun 30, 2026
Price Overview
Severe erosion

FLOOR PRICE ($)

$2.98

MAX PRICE ($)

$2.98

AVG PRICE ($)

$2.98

SEVERE EROSION

40.28%

MSRP/MAP ($)

$4.99

Price erosion from MSRP40.28% below MSRP
Jun 2, 2026Jun 30, 2026

The product is currently selling at $2.98, following a peak of $2.98 during the tracking period. Compared to its MSRP of $4.99, the current price reflects a severe variance of 40.3% erosion.

Buy Box Distribution

Buy Box Share

1P100% · 28d

1P leads with 100% of Buy Box days

1P 1 seller
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PAmazon.com· Top
New
$2.98
−$2.01
28(100%)
40.28%
The Buy Box for Blue Buffalo Bursts Crunchy & Creamy Cat Treats, Great for Training, Paw-Lickin' Chicken, 5-oz Bag is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 28 out of 28 tracked days.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $4.99

Peak Seller Pressure

1 sellers on Jun 2

Price Trend

Stable

Seller Proliferation

→ Stable

0/day avg · 0 net

Buy-box price held flat at $2.98 throughout the tracking period. It entered the period already $2.01 below MSRP ($4.99), before any crowding pressure arrived. Seller count peaked at 1 on 06/02 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller Churn and Influx

Comparing sellers before Jun 28 vs last 3 days of 28-day tracking period

New Entrants (0)

No new sellers in recent period.

Exited (0)

No sellers exited in recent period.

Persistent (1)
1PAmazon.com

28d · avg $2.98 · 28 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
critical
Price Erosion

$2.01

Severe · 40.3% below MSRP

Severe erosion — floor is $2.01 (40.3%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

Clean

Clean

No 3P sellers detected — the channel is clean.

Buy Box

Amazon.com

1P · 28 wins · $2.98

Buy-box is controlled — Amazon.com (1P) leads with 28 wins at $2.98, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $2.98, which is 40.3% below MSRP ($4.99).

2

Escalate directly with Amazon — The lowest price has dropped to $2.98, which is 40.3% below MSRP ($4.99).