Categories/Cat Foods/Blue Buffalo Bursts Crunchy & Creamy Cat Treats, Great for Training, Paw-Lickin' Chicken, 5-oz Bag
critical

Buy-box price is 40.3% below MSRP and a 1P seller controls the listing

Blue Buffalo Bursts Crunchy & Creamy Cat Treats, Great for Training, Paw-Lickin' Chicken, 5-oz Bag

Blue Buffalo Bursts Crunchy & Creamy Cat Treats, Great for Training, Paw-Lickin' Chicken, 5-oz Bag

Blue Buffalo·
ID B083254TP6

The Blue Buffalo Bursts Crunchy & Creamy Cat Treats, Great for Training, Paw-Lickin' Chicken, 5-oz Bag was tracked for 31 day(s). During this period, the Buy Box price was $2.98 against an MSRP/MAP of $4.99. The product's pricing health is currently flagged as critical.

Tracked 31 days · past 30-day window
Last updated Jul 31, 2026

Price Overview

FLOOR PRICE ($)

$2.98

MAX PRICE ($)

$2.98

AVG PRICE ($)

$2.98

EROSION (%)

40.28%

MSRP/MAP ($)

$4.99

Price erosion from MSRP
Severe40.28% below MSRP
MinimalModerateSevere

The product held steady at $2.98 throughout the tracking period. Compared to its MSRP of $4.99, the floor price reflects a severe variance of 40.28% erosion.

Tracking window: Jul 1, 2026 – Jul 31, 2026

Buy box distribution

100%1P
1P · 1 seller, 100% share
Sellers won
1 of 1tracked sellers
Changed hands
0 timesover 31 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PAmazon.com· Top
New
$2.98
−$2.01 below MSRP
31d (100%)
40.28%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Blue Buffalo Bursts Crunchy & Creamy Cat Treats, Great for Training, Paw-Lickin' Chicken, 5-oz Bag is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $4.99
Peak seller pressure1 seller on Jul 1Highest count during tracking window
Price impact at peak−$2.01$4.99 → $2.98
Price trendStableBased on trailing 30 days
Seller proliferation→ Stable0.0/day avg · 0 net

Buy-box price held flat at $2.98 throughout the tracking period. It entered the period already $2.01 below MSRP ($4.99), before any crowding pressure arrived. Seller count peaked at 1 on 07/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller churn and influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

New entrants (0)

No new sellers in recent period

Exited (0)

No sellers exited in recent period

Persistent (1)

Key Findings

critical
Price Erosion

$2.01

Severe40.3% below MSRP

Severe erosion — floor is $2.01 (40.3%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

Clean Channel

CleanStable

No 3P sellers detected — the channel is clean.

Buy Box

Amazon.com

Controlled1P · 31 wins

Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $2.98, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $2.98, which is 40.3% below MSRP ($4.99).

2

Escalate directly with Amazon — The lowest price has dropped to $2.98, which is 40.3% below MSRP ($4.99).

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