Categories/Cat Foods/Delectables Squeeze Up Variety Pack, Creamy Squeezable Puree, Lickable Wet Cat Treats, Grain Free, No Fillers, by-Products, Preservatives, 0.5 Ounces Tube, 54 Tubes Total
healthy

Buy-box price is 0.0% below MSRP and a 1P seller controls the listing

The Delectables Squeeze Up Variety Pack, Creamy Squeezable Puree, Lickable Wet Cat Treats, Grain Free, No Fillers, by-Products, Preservatives, 0.5 Ounces Tube, 54 Tubes Total was tracked for 31 day(s). During this period, the Buy Box price was $31.82 against an MSRP/MAP of $31.82. The product's pricing health is currently flagged as healthy.

Tracked 31 days · past 30-day window
Last updated Jul 31, 2026

Price Overview

FLOOR PRICE ($)

$31.82

MAX PRICE ($)

$31.82

AVG PRICE ($)

$31.82

EROSION (%)

0.00%

MSRP/MAP ($)

$31.82

Price erosion from MSRP
Minimal0.00% below MSRP
MinimalModerateSevere

The product held steady at $31.82 throughout the tracking period. The floor price held at or above its MSRP of $31.82, showing no erosion during the period.

Tracking window: Jul 1, 2026Jul 31, 2026

Buy box distribution

100%1P
1P · 1 seller, 100% share3P · 1 seller, 0% share
Sellers won
1 of 2tracked sellers
Changed hands
0 timesover 31 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PAmazon.com· Top
New
$31.82
at MSRP
31d (100%)
0.00%
3PTulip Concepts
New
$49.83
+$18.01 above MSRP
0d (0%)
-56.60%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Delectables Squeeze Up Variety Pack, Creamy Squeezable Puree, Lickable Wet Cat Treats, Grain Free, No Fillers, by-Products, Preservatives, 0.5 Ounces Tube, 54 Tubes Total is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 2 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $31.82
Peak seller pressure2 sellers on Jul 1Highest count during tracking window
Price impact at peak$0.00$31.82$31.82
Price trendStableBased on trailing 30 days
Seller proliferation↓ Decreasing-0.0/day avg · -1 net

Buy-box price held flat at $31.82 throughout the tracking period. Price opened right at MSRP ($31.82). Seller count peaked at 2 on 07/01, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.

Seller churn and influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

1 3P seller exited the listing — channel cleanup signal.

1 seller exited with no new entrants — competitive pressure easing.

New entrants (0)

No new sellers in recent period

Exited (1)
Persistent (1)

Key Findings

healthy
Price Erosion

$0.00

Intact0% below MSRP

Pricing is intact — no measurable erosion from MSRP.

Seller Activity

1 3P Seller

Controlled1 exited

3P activity is limited to 1 seller — controlled, though 1 have since exited.

Buy Box

Amazon.com

Controlled1P · 31 wins

Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $31.82, and 3P interference is minimal.

Recommended Actions
1

Channel health is stable — maintain current monitoring cadence and review pricing quarterly.

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