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Purina Fancy Feast
The Fancy Feast Gems Pate Cat Food Mousse and a Halo of Savory Gravy Wet Cat Food Variety Pack - (Pack of 12) 4 oz. Boxes was tracked for 28 day(s). During this period, the Buybox price ranged between Buy box price ranged from $18.91 to $23.64 against an MSRP/MAP of $23.64. The product's pricing health is currently flagged as at risk.
FLOOR PRICE ($)
$18.91
MAX PRICE ($)
$23.64
AVG PRICE ($)
$22.96
SEVERE EROSION
20.01%
MSRP/MAP ($)
$23.64
The product is currently selling at $23.64, following a peak of $23.64 during the tracking period. Compared to its MSRP of $23.64, the current price is at or above MSRP — no erosion detected.
Buy Box Share
1P leads with 100% of Buy Box days
Seller | Condition | Current Price ($) | Buy Box Days | Erosion (%) |
|---|---|---|---|---|
1PAmazon.com· Top | New | $23.64 +$0.00 | 28(100%) | 0.00% |
3PMetroplex Goods | New | $45.99 +$22.35 | 0(0%) | -94.54% |
3PPetco Supplies | New | $23.64 +$0.00 | 0(0%) | 0.00% |
3PLone$tar Deal | New | $45.74 +$22.10 | 0(0%) | -93.49% |
Peak Seller Pressure
4 sellers on Jun 2
Price Trend
Stable
Seller Proliferation
→ Stable
0/day avg · 0 net
Buy-box price stayed between $18.91 and $23.64, largely stable over the period. Price opened right at MSRP ($23.64). Seller count peaked at 4 on 06/02 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Comparing sellers before Jun 28 vs last 3 days of 28-day tracking period
No new sellers in recent period.
No sellers exited in recent period.
28d · avg $22.96 · 28 Buy Box Wins · stable
28d · avg $45.74 · 0 Buy Box Wins · stable
28d · avg $45.99 · 0 Buy Box Wins · stable
28d · avg $23.64 · 0 Buy Box Wins · stable
$4.73
Severe · 20.0% below MSRP
Severe erosion — floor is $4.73 (20.0%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
3 3P sellers
Crowded
3 third-party sellers active — channel showing crowding pressure.
Amazon.com
1P · 28 wins · $23.64
Buy-box is controlled — Amazon.com (1P) leads with 28 wins at $23.64, and 3P interference is minimal.
Immediate pricing intervention required — The lowest price has dropped to $18.91, which is 20.0% below MSRP ($23.64).
Escalate directly with Amazon — The lowest price has dropped to $0.00, which is 20.0% below MSRP ($23.64).