Categories/Cat Foods/Fancy Feast Gems Pate Cat Food Mousse With Chicken and a Halo of Savory Gravy Cat Food - (Pack of 8) 4 oz. Boxes
critical

Buy-box price is 41.6% below MSRP and a 1P seller controls the listing

The Fancy Feast Gems Pate Cat Food Mousse With Chicken and a Halo of Savory Gravy Cat Food - (Pack of 8) 4 oz. Boxes was tracked for 24 day(s). During this period, the Buy Box price ranged from $11.58 to $15.76 against an MSRP/MAP of $19.84. The product's pricing health is currently flagged as critical.

Tracked 24 days · past 30-day window
Last updated Sep 30, 2026

Price Overview

FLOOR PRICE ($)

$11.58

MAX PRICE ($)

$15.76

AVG PRICE ($)

$13.81

EROSION (%)

41.63%

MSRP/MAP ($)

$19.84

Price erosion from MSRP
Severe41.63% below MSRP
MinimalModerateSevere

The product hit a low of $11.58, following a peak of $15.76 during the tracking period. Compared to its MSRP of $19.84, the floor price reflects a severe variance of 41.63% erosion.

Tracking window: Sep 7, 2026 – Sep 30, 2026

Buy box distribution

33%1P
1P · 1 seller, 33% share2P · 1 seller, 0% share3P · 8 sellers, 0% share
Sellers won
1 of 10tracked sellers
Changed hands
0 timesover 24 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PAmazon.com· Top
New
$14.24
−$5.60 below MSRP
8d (33%)
28.23%
2PSAN Distributors
New
$26.50
+$6.66 above MSRP
0d (0%)
-33.57%
3PBedi Distribution
New
$29.44
+$9.60 above MSRP
0d (0%)
-48.39%
3PMetroplex Goods
New
$29.83
+$9.99 above MSRP
0d (0%)
-50.35%
3PEAGLE SIAL LLC
New
$28.99
+$9.15 above MSRP
0d (0%)
-46.12%
3PExpress MD
New
$26.65
+$6.81 above MSRP
0d (0%)
-34.32%
3PSEVENSKY USA INC
New
$15.47
−$4.37 below MSRP
0d (0%)
22.03%
3PZK-INC
New
$28.30
+$8.46 above MSRP
0d (0%)
-42.64%
3PINSAF ENTERPRISES
New
$26.49
+$6.65 above MSRP
0d (0%)
-33.52%
3PSally Grocers
New
$15.76
−$4.08 below MSRP
0d (0%)
20.56%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Fancy Feast Gems Pate Cat Food Mousse With Chicken and a Halo of Savory Gravy Cat Food - (Pack of 8) 4 oz. Boxes is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 8 out of 24 tracked days. Only 1 of 10 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $19.84
Peak seller pressure8 sellers on Sep 17Highest count during tracking window
Price impact at peak−$5.60$19.84 → $14.24
Price trendRecoveringBased on trailing 30 days
Seller proliferation↑ Increasing+0.1/day avg · +3 net

Buy-box price fell to a floor of $11.58 before recovering to $14.24. It entered the period already $8.26 below MSRP ($19.84), before any crowding pressure arrived. Seller count peaked at 8 on 09/17, easing off since — adding +3 net sellers over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.

Seller churn and influx

Comparing sellers before Sep 28 vs last 3 days of 24-day tracking period

2 persistent 3P sellers actively cutting prices — driving ongoing erosion.

3 3P sellers exited the listing — channel cleanup signal.

3 sellers exited with no new entrants — competitive pressure easing.

New entrants (0)

No new sellers in recent period

Exited (3)
Persistent (7)

Key Findings

critical
Price Erosion

$8.26

Severe41.6% below MSRP

Severe erosion — floor is $8.26 (41.6%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

8 3P Sellers

Swarming3 exited

8 3P sellers are swarming this listing — heavily contested.

Buy Box

Amazon.com

Controlled1P · 8 wins

Buy-box is controlled — Amazon.com (1P) leads with 8 wins at $14.24, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $11.58, which is 41.6% below MSRP ($19.84).

2

Audit distribution channels — 8 active 3P sellers detected, indicating widespread distribution issues.

3

Escalate directly with Amazon — The lowest price has dropped to $11.58, which is 41.6% below MSRP ($19.84).

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