Buy-box price is 41.6% below MSRP and a 1P seller controls the listing

The Fancy Feast Gems Pate Cat Food Mousse With Chicken and a Halo of Savory Gravy Cat Food - (Pack of 8) 4 oz. Boxes was tracked for 24 day(s). During this period, the Buy Box price ranged from $11.58 to $15.76 against an MSRP/MAP of $19.84. The product's pricing health is currently flagged as critical.
FLOOR PRICE ($)
$11.58
MAX PRICE ($)
$15.76
AVG PRICE ($)
$13.81
EROSION (%)
41.63%
MSRP/MAP ($)
$19.84
The product hit a low of $11.58, following a peak of $15.76 during the tracking period. Compared to its MSRP of $19.84, the floor price reflects a severe variance of 41.63% erosion.
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $14.24 −$5.60 below MSRP | 8d (33%) | 28.23% |
2PSAN Distributors | New | $26.50 +$6.66 above MSRP | 0d (0%) | -33.57% |
3PBedi Distribution | New | $29.44 +$9.60 above MSRP | 0d (0%) | -48.39% |
3PMetroplex Goods | New | $29.83 +$9.99 above MSRP | 0d (0%) | -50.35% |
3PEAGLE SIAL LLC | New | $28.99 +$9.15 above MSRP | 0d (0%) | -46.12% |
3PExpress MD | New | $26.65 +$6.81 above MSRP | 0d (0%) | -34.32% |
3PSEVENSKY USA INC | New | $15.47 −$4.37 below MSRP | 0d (0%) | 22.03% |
3PZK-INC | New | $28.30 +$8.46 above MSRP | 0d (0%) | -42.64% |
3PINSAF ENTERPRISES | New | $26.49 +$6.65 above MSRP | 0d (0%) | -33.52% |
3PSally Grocers | New | $15.76 −$4.08 below MSRP | 0d (0%) | 20.56% |
The Buy Box for Fancy Feast Gems Pate Cat Food Mousse With Chicken and a Halo of Savory Gravy Cat Food - (Pack of 8) 4 oz. Boxes is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 8 out of 24 tracked days. Only 1 of 10 total sellers have won the Buy Box.
Buy-box price fell to a floor of $11.58 before recovering to $14.24. It entered the period already $8.26 below MSRP ($19.84), before any crowding pressure arrived. Seller count peaked at 8 on 09/17, easing off since — adding +3 net sellers over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.
Comparing sellers before Sep 28 vs last 3 days of 24-day tracking period
2 persistent 3P sellers actively cutting prices — driving ongoing erosion.
3 3P sellers exited the listing — channel cleanup signal.
3 sellers exited with no new entrants — competitive pressure easing.
No new sellers in recent period
$8.26
Severe erosion — floor is $8.26 (41.6%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
8 3P Sellers
8 3P sellers are swarming this listing — heavily contested.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 8 wins at $14.24, and 3P interference is minimal.
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