Categories/Cat Foods/Friskies Gravy Tasty Treasures Prime Filets, Wet Cat Food, 12 Pack, 5.5 oz Cans
critical

Buy-box price is 40.8% below MSRP and a 1P seller controls the listing

Friskies Gravy Tasty Treasures Prime Filets, Wet Cat Food, 12 Pack, 5.5 oz Cans

Friskies Gravy Tasty Treasures Prime Filets, Wet Cat Food, 12 Pack, 5.5 oz Cans

Friskies·
ID 17619752

The Friskies Gravy Tasty Treasures Prime Filets, Wet Cat Food, 12 Pack, 5.5 oz Cans was tracked for 22 day(s). During this period, the Buy Box price was $10.07 against an MSRP/MAP of $17.00. The product's pricing health is currently flagged as critical.

Tracked 24 days · past 30-day window
Last updated Sep 30, 2026

Price Overview

FLOOR PRICE ($)

$10.07

MAX PRICE ($)

$10.07

AVG PRICE ($)

$10.07

EROSION (%)

40.76%

MSRP/MAP ($)

$17.00

Price erosion from MSRP
Severe40.76% below MSRP
MinimalModerateSevere

The product held steady at $10.07 throughout the tracking period. Compared to its MSRP of $17.00, the floor price reflects a severe variance of 40.76% erosion.

Tracking window: Sep 9, 2026 – Sep 30, 2026

Buy box distribution

100%1P
1P · 1 seller, 100% share3P · 1 seller, 0% share
Sellers won
1 of 2tracked sellers
Changed hands
0 timesover 22 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PWalmart.com· Top
New
$10.07
−$6.93 below MSRP
22d (100%)
40.76%
3PSupply the Home
New
$26.95
+$9.95 above MSRP
0d (0%)
-58.53%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Friskies Gravy Tasty Treasures Prime Filets, Wet Cat Food, 12 Pack, 5.5 oz Cans is primarily held by Walmart.com (1P) with a 100% share, winning the Buy Box for 22 out of 22 tracked days. Only 1 of 2 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $17.00
Peak seller pressure2 sellers on Sep 9Highest count during tracking window
Price impact at peak−$6.93$17.00 → $10.07
Price trendStableBased on trailing 30 days
Seller proliferation→ Stable0.0/day avg · 0 net

Buy-box price held flat at $10.07 throughout the tracking period. It entered the period already $6.93 below MSRP ($17.00), before any crowding pressure arrived. Seller count peaked at 2 on 09/09 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller churn and influx

Comparing sellers before Sep 28 vs last 3 days of 22-day tracking period

New entrants (0)

No new sellers in recent period

Exited (0)

No sellers exited in recent period

Persistent (2)

Key Findings

critical
Price Erosion

$6.93

Severe40.8% below MSRP

Severe erosion — floor is $6.93 (40.8%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

1 3P Seller

ControlledStable

3P activity is limited to 1 seller — controlled.

Buy Box

Walmart.com

Controlled1P · 22 wins

Buy-box is controlled — Walmart.com (1P) leads with 22 wins at $10.07, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $10.07, which is 40.8% below MSRP ($17.00).

2

Escalate directly with Walmart — The lowest price has dropped to $10.07, which is 40.8% below MSRP ($17.00).

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