Categories/Cat Foods/Friskies Purina Grain Free Wet Cat Food Lickable Cat Treats Variety Pack, Lil' Soups With Salmon, Tuna or Shrimp - (Pack of 30) 1.2 oz. Cups
at risk

Buy-box price is 9.1% below MSRP and a 2P seller controls the listing

The Friskies Purina Grain Free Wet Cat Food Lickable Cat Treats Variety Pack, Lil' Soups With Salmon, Tuna or Shrimp - (Pack of 30) 1.2 oz. Cups was tracked for 31 day(s). During this period, the Buy Box price ranged from $29.99 to $33.00 against an MSRP/MAP of $33.00. The product's pricing health is currently flagged as at risk.

Tracked 31 days · past 30-day window
Last updated Jul 31, 2026

Price Overview

FLOOR PRICE ($)

$29.99

MAX PRICE ($)

$33.00

AVG PRICE ($)

$31.88

EROSION (%)

9.12%

MSRP/MAP ($)

$33.00

Price erosion from MSRP
Minimal9.12% below MSRP
MinimalModerateSevere

The product hit a low of $29.99, following a peak of $33.00 during the tracking period. Compared to its MSRP of $33.00, the floor price reflects a minimal variance of 9.12% erosion.

Tracking window: Jul 1, 2026Jul 31, 2026

Buy box distribution

61%2P
1P · 1 seller, 39% share2P · 2 sellers, 61% share3P · 6 sellers, 0% share
Sellers won
2 of 9tracked sellers
Changed hands
8 timesover 31 days
SellerConditionPrice vs MSRPBuy box daysErosion
2PDeals & Fixtures LLC· Top
New
$32.00
−$1.00 below MSRP
19d (61%)
3.03%
1PAmazon.com
New
$33.00
at MSRP
12d (39%)
0.00%
3PThe Imports Club
New
$65.18
+$32.18 above MSRP
0d (0%)
-97.52%
3PZK-INC
New
$66.00
+$33.00 above MSRP
0d (0%)
-100.00%
3PQZ Rare Products ✅
New
$66.97
+$33.97 above MSRP
0d (0%)
-102.94%
3PSKZA TRADERS LLC
New
$59.50
+$26.50 above MSRP
0d (0%)
-80.30%
2PS&T Trading
New
$33.00
at MSRP
0d (0%)
0.00%
3PMetroplex Goods
New
$59.90
+$26.90 above MSRP
0d (0%)
-81.52%
3PB&M Trades LLC
New
$33.00
at MSRP
0d (0%)
0.00%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Friskies Purina Grain Free Wet Cat Food Lickable Cat Treats Variety Pack, Lil' Soups With Salmon, Tuna or Shrimp - (Pack of 30) 1.2 oz. Cups is primarily held by Deals & Fixtures LLC (2P) with a 61% share, winning the Buy Box for 19 out of 31 tracked days. Only 2 of 9 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $33.00
Peak seller pressure7 sellers on Jul 1Highest count during tracking window
Price impact at peak−$1.94$33.00$31.06
Price trendRecoveringBased on trailing 30 days
Seller proliferation↓ Decreasing-0.0/day avg · -1 net

Buy-box price stayed between $29.99 and $33.00, largely stable over the period. It entered the period already $1.94 below MSRP ($33.00), before any crowding pressure arrived. Seller count peaked at 7 on 07/01, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.

Seller churn and influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

3 3P sellers exited the listing — channel cleanup signal.

3 sellers exited with no new entrants — competitive pressure easing.

New entrants (0)

No new sellers in recent period

Exited (3)
Persistent (6)

Key Findings

at risk
Price Erosion

$3.01

Moderate9.1% below MSRP

Moderate erosion — floor price is $3.01 (9.1%) below MSRP and slipping.

Seller Activity

6 3P Sellers

Swarming3 exited

6 3P sellers are swarming this listing — heavily contested.

Buy Box

Deals & Fixtures LLC

Controlled2P · 19 wins

Buy-box is controlled — Deals & Fixtures LLC (2P) leads with 19 wins at $32.00, and 3P interference is minimal.

Recommended Actions
1

Audit distribution channels — 6 active 3P sellers detected, indicating widespread distribution issues.

2

Escalate directly with Amazon — The lowest price has dropped to $0.00, which is 9.1% below MSRP ($33.00).

3

Review MAP compliance — The lowest price has dropped to $29.99, which is 9.1% below MSRP ($33.00).

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