Categories/Cat Foods/Friskies Purina Grain Free Wet Cat Food Lickable Cat Treats Variety Pack, Lil' Soups With Salmon, Tuna or Shrimp - (Pack of 30) 1.2 oz. Cups

Pet Supplies > Cats > Food > Wet > Canned

at risk
amazon.comID B099FN21W5
Friskies Purina Grain Free Wet Cat Food Lickable Cat Treats Variety Pack, Lil' Soups With Salmon, Tuna or Shrimp - (Pack of 30) 1.2 oz. Cups

Friskies Purina Grain Free Wet Cat Food Lickable Cat Treats Variety Pack, Lil' Soups With Salmon, Tuna or Shrimp - (Pack of 30) 1.2 oz. Cups

Friskies

The Friskies Purina Grain Free Wet Cat Food Lickable Cat Treats Variety Pack, Lil' Soups With Salmon, Tuna or Shrimp - (Pack of 30) 1.2 oz. Cups was tracked for 31 day(s). During this period, the Buybox price ranged between Buy box price ranged from $29.99 to $33.00 against an MSRP/MAP of $33.00. The product's pricing health is currently flagged as at risk.

Showing Results for Past 31 days
Last updated Jul 31, 2026
Price Overview
Minimal erosion

FLOOR PRICE ($)

$29.99

MAX PRICE ($)

$33.00

AVG PRICE ($)

$31.88

MINIMAL EROSION

9.12%

MSRP/MAP ($)

$33.00

Price erosion from MSRP9.12% below MSRP
Jul 1, 2026Jul 31, 2026

The product is currently selling at $32.00, following a peak of $33.00 during the tracking period. Compared to its MSRP of $33.00, the current price reflects a minimal variance of 3.0% erosion.

Buy Box Distribution

Buy Box Share

1P39% · 12d
2P61% · 19d

2P leads with 61% of Buy Box days

1P 1 seller2P 2 sellers3P 6 sellers
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
2PDeals & Fixtures LLC· Top
New
$32.00
−$1.00
19(61%)
3.03%
1PAmazon.com
New
$33.00
+$0.00
12(39%)
0.00%
3PZK-INC
New
$66.00
+$33.00
0(0%)
-100.00%
3PThe Imports Club
New
$65.18
+$32.18
0(0%)
-97.52%
3PB&M Trades LLC
New
$33.00
+$0.00
0(0%)
0.00%
3PSKZA TRADERS LLC
New
$59.50
+$26.50
0(0%)
-80.30%
3PMetroplex Goods
New
$59.90
+$26.90
0(0%)
-81.52%
3PQZ Rare Products ✅
New
$66.97
+$33.97
0(0%)
-102.94%
2PS&T Trading
New
$33.00
+$0.00
0(0%)
0.00%
The Buy Box for Friskies Purina Grain Free Wet Cat Food Lickable Cat Treats Variety Pack, Lil' Soups With Salmon, Tuna or Shrimp - (Pack of 30) 1.2 oz. Cups is primarily held by Deals & Fixtures LLC (2P) with a 61% share, winning the Buy Box for 19 out of 31 tracked days. Only 2 of 9 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $33.00

Peak Seller Pressure

7 sellers on Jul 1

Price Trend

Stable

Seller Proliferation

→ Stable

-0.03/day avg · -1 net

Peak +1 on 07/07

Buy-box price stayed between $29.99 and $33.00, largely stable over the period. It entered the period already $1.94 below MSRP ($33.00), before any crowding pressure arrived. Seller count peaked at 7 on 07/01, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.

Seller Churn and Influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

Watchlist

  • 3 sellers exited with no new entrants — competitive pressure may be easing.
New Entrants (0)

No new sellers in recent period.

Exited (3)
3PZK-INC

Last Jul 27 · $66.00 · 0 Buy Box Wins

3PQZ Rare Products ✅

Last Jul 21 · $66.97 · 0 Buy Box Wins

3PB&M Trades LLC

Last Jul 13 · $33.00 · 0 Buy Box Wins

Persistent (6)
2PDeals & Fixtures LLC

31d · avg $31.36 · 19 Buy Box Wins · ↑ rising

1PAmazon.com

31d · avg $33.00 · 12 Buy Box Wins · stable

3PThe Imports Club

31d · avg $65.18 · 0 Buy Box Wins · stable

2PS&T Trading

31d · avg $33.00 · 0 Buy Box Wins · stable

3PSKZA TRADERS LLC

16d · avg $59.50 · 0 Buy Box Wins · stable

3PMetroplex Goods

12d · avg $59.90 · 0 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
at risk
Price Erosion

$3.01

Moderate · 9.1% below MSRP

Moderate erosion — floor price is $3.01 (9.1%) below MSRP and slipping.

Seller Activity

6 3P sellers

Swarming · 3 exited

6 3P sellers are swarming this listing — heavily contested.

Buy Box

Deals & Fixtures LLC

2P · 19 wins · $32.00

Buy-box is controlled — Deals & Fixtures LLC (2P) leads with 19 wins at $32.00, and 3P interference is minimal.

Recommended Actions
1

Audit distribution channels — 6 active 3P sellers detected, indicating widespread distribution issues.

2

Escalate directly with Amazon — The lowest price has dropped to $0.00, which is 9.1% below MSRP ($33.00).

3

Review MAP compliance — The lowest price has dropped to $29.99, which is 9.1% below MSRP ($33.00).