Buy-box price is 0.0% below MSRP and a 1P seller controls the listing
Iams Proactive Health Chicken And Turkey Dry Cat Food, 7 Lb Bag
The Iams Proactive Health Chicken And Turkey Dry Cat Food, 7 Lb Bag was tracked for 22 day(s). During this period, the Buy Box price was $16.97 against an MSRP/MAP of $16.97. The product's pricing health is currently flagged as healthy.
Price Overview
FLOOR PRICE ($)
$16.97
MAX PRICE ($)
$16.97
AVG PRICE ($)
$16.97
EROSION (%)
0.00%
MSRP/MAP ($)
$16.97
The product held steady at $16.97 throughout the tracking period. The floor price held at or above its MSRP of $16.97, showing no erosion during the period.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PWalmart.com· Top | New | $16.97 at MSRP | 22d (100%) | 0.00% |
3PPanache Originals | New | $37.52 +$20.55 above MSRP | 0d (0%) | -121.10% |
3PSupply the Home | New | $37.78 +$20.81 above MSRP | 0d (0%) | -122.63% |
3PPetco Animal Supplies, Inc. | New | $19.49 +$2.52 above MSRP | 0d (0%) | -14.85% |
3PSirr0und INC | New | $38.99 +$22.02 above MSRP | 0d (0%) | -129.76% |
The Buy Box for Iams Proactive Health Chicken And Turkey Dry Cat Food, 7 Lb Bag is primarily held by Walmart.com (1P) with a 100% share, winning the Buy Box for 22 out of 22 tracked days. Only 1 of 5 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price held flat at $16.97 throughout the tracking period. Price opened right at MSRP ($16.97). Seller count peaked at 5 on 09/09, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.
Seller churn and influx
Comparing sellers before Sep 28 vs last 3 days of 22-day tracking period
1 3P seller exited the listing — channel cleanup signal.
1 seller exited with no new entrants — competitive pressure easing.
No new sellers in recent period
Key Findings
healthy$0.00
Pricing is intact — no measurable erosion from MSRP.
4 3P Sellers
4 third-party sellers active — channel showing crowding pressure, exits outnumbering arrivals.
Walmart.com
Buy-box is controlled — Walmart.com (1P) leads with 22 wins at $16.97, and 3P interference is minimal.
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