Buy-box price is 10.0% below MSRP and a 1P seller controls the listing
Iams Proactive Health Chicken Dry Cat Food, 3.5 Lb Bag
The Iams Proactive Health Chicken Dry Cat Food, 3.5 Lb Bag was tracked for 22 day(s). During this period, the Buy Box price was $9.88 against an MSRP/MAP of $10.98. The product's pricing health is currently flagged as healthy.
Price Overview
FLOOR PRICE ($)
$9.88
MAX PRICE ($)
$9.88
AVG PRICE ($)
$9.88
EROSION (%)
10.02%
MSRP/MAP ($)
$10.98
The product held steady at $9.88 throughout the tracking period. Compared to its MSRP of $10.98, the floor price reflects a moderate variance of 10.02% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PWalmart.com· Top | New | $9.88 −$1.10 below MSRP | 22d (100%) | 10.02% |
3PSupply the Home | New | $25.61 +$14.63 above MSRP | 0d (0%) | -133.24% |
3PPanache Originals | New | $25.59 +$14.61 above MSRP | 0d (0%) | -133.06% |
The Buy Box for Iams Proactive Health Chicken Dry Cat Food, 3.5 Lb Bag is primarily held by Walmart.com (1P) with a 100% share, winning the Buy Box for 22 out of 22 tracked days. Only 1 of 3 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price held flat at $9.88 throughout the tracking period. It entered the period already $1.10 below MSRP ($10.98), before any crowding pressure arrived. Seller count peaked at 3 on 09/12 — adding +1 net seller over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Seller churn and influx
Comparing sellers before Sep 28 vs last 3 days of 22-day tracking period
No new sellers in recent period
No sellers exited in recent period
Key Findings
healthy$1.10
Significant erosion — floor is $1.10 (10.0%) below MSRP; the pricing anchor is under real pressure.
2 3P Sellers
3P activity is limited to 2 sellers — controlled.
Walmart.com
Buy-box is controlled — Walmart.com (1P) leads with 22 wins at $9.88, and 3P interference is minimal.
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