Buy-box price is 22.2% below MSRP and a 1P seller controls the listing
The INABA Churu Cat Treats, Lickable, Squeezable Creamy Purée with Vitamin E, 0.5 Ounces per Tube, 120 Tubes Total, Chicken Variety was tracked for 24 day(s). During this period, the Buy Box price ranged from $45.40 to $55.82 against an MSRP/MAP of $58.35. The product's pricing health is currently flagged as at risk.
Price Overview
FLOOR PRICE ($)
$45.40
MAX PRICE ($)
$55.82
AVG PRICE ($)
$50.72
EROSION (%)
22.19%
MSRP/MAP ($)
$58.35
The product hit a low of $45.40, following a peak of $55.82 during the tracking period. Compared to its MSRP of $58.35, the floor price reflects a severe variance of 22.19% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $50.44 −$7.91 below MSRP | 24d (100%) | 13.56% |
2PToshi_Station | New | $50.74 −$7.61 below MSRP | 0d (0%) | 13.04% |
The Buy Box for INABA Churu Cat Treats, Lickable, Squeezable Creamy Purée with Vitamin E, 0.5 Ounces per Tube, 120 Tubes Total, Chicken Variety is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 24 out of 24 tracked days. Only 1 of 2 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price stayed between $45.40 and $55.82, largely stable over the period. It entered the period already $7.60 below MSRP ($58.35), before any crowding pressure arrived. Seller count peaked at 2 on 09/24 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Seller churn and influx
Comparing sellers before Sep 28 vs last 3 days of 24-day tracking period
1 seller exited with no new entrants — competitive pressure easing.
No new sellers in recent period
Key Findings
at risk$12.95
Severe erosion — floor is $12.95 (22.2%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
Clean Channel
No 3P sellers detected — the channel is clean.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 24 wins at $50.44, and 3P interference is minimal.
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