Categories/Cat Foods/Purina Cat Chow Naturals, Indoor Dry Cat Food, Chicken & Turkey, 3.15 lb Bag
at risk

Buy-box price is 23.0% below MSRP and a 1P seller controls the listing

The Purina Cat Chow Naturals, Indoor Dry Cat Food, Chicken & Turkey, 3.15 lb Bag was tracked for 30 day(s). During this period, the Buy Box price ranged from $6.88 to $6.94 against an MSRP/MAP of $8.94. The product's pricing health is currently flagged as at risk.

Tracked 31 days · past 30-day window
Last updated Jul 31, 2026

Price Overview

FLOOR PRICE ($)

$6.88

MAX PRICE ($)

$6.94

AVG PRICE ($)

$6.92

EROSION (%)

23.04%

MSRP/MAP ($)

$8.94

Price erosion from MSRP
Severe23.04% below MSRP
MinimalModerateSevere

The product hit a low of $6.88, following a peak of $6.94 during the tracking period. Compared to its MSRP of $8.94, the floor price reflects a severe variance of 23.04% erosion.

Tracking window: Jul 1, 2026Jul 31, 2026

Buy box distribution

100%1P
1P · 1 seller, 100% share
Sellers won
1 of 1tracked sellers
Changed hands
0 timesover 30 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PWalmart.com· Top
New
$6.94
−$2.00 below MSRP
30d (100%)
22.37%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Purina Cat Chow Naturals, Indoor Dry Cat Food, Chicken & Turkey, 3.15 lb Bag is primarily held by Walmart.com (1P) with a 100% share, winning the Buy Box for 30 out of 30 tracked days.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $8.94
Peak seller pressure1 seller on Jul 1Highest count during tracking window
Price impact at peak−$2.06$8.94$6.88
Price trendRecoveringBased on trailing 30 days
Seller proliferation→ Stable0.0/day avg · 0 net

Buy-box price held flat at $6.88 throughout the tracking period. It entered the period already $2.06 below MSRP ($8.94), before any crowding pressure arrived. Seller count peaked at 1 on 07/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller churn and influx

Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period

New entrants (0)

No new sellers in recent period

Exited (0)

No sellers exited in recent period

Persistent (1)

Key Findings

at risk
Price Erosion

$2.06

Severe23.0% below MSRP

Severe erosion — floor is $2.06 (23.0%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

Clean Channel

CleanStable

No 3P sellers detected — the channel is clean.

Buy Box

Walmart.com

Controlled1P · 30 wins

Buy-box is controlled — Walmart.com (1P) leads with 30 wins at $6.94, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $6.88, which is 23.0% below MSRP ($8.94).

2

Escalate directly with Walmart — The lowest price has dropped to $6.88, which is 23.0% below MSRP ($8.94).

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