Categories/Cat Foods/Purina Cat Chow Naturals, Indoor Dry Cat Food, Chicken & Turkey, 3.15 lb Bag
at risk

Buy-box price is 22.4% below MSRP and a 1P seller controls the listing

The Purina Cat Chow Naturals, Indoor Dry Cat Food, Chicken & Turkey, 3.15 lb Bag was tracked for 23 day(s). During this period, the Buy Box price was $6.94 against an MSRP/MAP of $8.94. The product's pricing health is currently flagged as at risk.

Tracked 24 days · past 30-day window
Last updated Sep 30, 2026

Price Overview

FLOOR PRICE ($)

$6.94

MAX PRICE ($)

$6.94

AVG PRICE ($)

$6.94

EROSION (%)

22.37%

MSRP/MAP ($)

$8.94

Price erosion from MSRP
Severe22.37% below MSRP
MinimalModerateSevere

The product held steady at $6.94 throughout the tracking period. Compared to its MSRP of $8.94, the floor price reflects a severe variance of 22.37% erosion.

Tracking window: Sep 8, 2026 – Sep 30, 2026

Buy box distribution

100%1P
1P · 1 seller, 100% share
Sellers won
1 of 1tracked sellers
Changed hands
0 timesover 23 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PWalmart.com· Top
New
$6.94
−$2.00 below MSRP
23d (100%)
22.37%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Purina Cat Chow Naturals, Indoor Dry Cat Food, Chicken & Turkey, 3.15 lb Bag is primarily held by Walmart.com (1P) with a 100% share, winning the Buy Box for 23 out of 23 tracked days.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $8.94
Peak seller pressure1 seller on Sep 8Highest count during tracking window
Price impact at peak−$2.00$8.94 → $6.94
Price trendStableBased on trailing 30 days
Seller proliferation→ Stable0.0/day avg · 0 net

Buy-box price held flat at $6.94 throughout the tracking period. It entered the period already $2.00 below MSRP ($8.94), before any crowding pressure arrived. Seller count peaked at 1 on 09/08 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller churn and influx

Comparing sellers before Sep 28 vs last 3 days of 23-day tracking period

New entrants (0)

No new sellers in recent period

Exited (0)

No sellers exited in recent period

Persistent (1)

Key Findings

at risk
Price Erosion

$2.00

Severe22.4% below MSRP

Severe erosion — floor is $2.00 (22.4%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

Clean Channel

CleanStable

No 3P sellers detected — the channel is clean.

Buy Box

Walmart.com

Controlled1P · 23 wins

Buy-box is controlled — Walmart.com (1P) leads with 23 wins at $6.94, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $6.94, which is 22.4% below MSRP ($8.94).

2

Escalate directly with Walmart — The lowest price has dropped to $6.94, which is 22.4% below MSRP ($8.94).

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