Categories/Cat Foods/Purina Fancy Feast Appetizers Lickable Grain Free Wet Cat Food Topper Light Meat Tuna Appetizer with Scallop - (Pack of 10) 1.1 oz. Trays

Pet Supplies > Cats > Food > Wet > Canned

healthy
amazon.comID B07CXBTHVG
Purina Fancy Feast Appetizers Lickable Grain Free Wet Cat Food Topper Light Meat Tuna Appetizer with Scallop - (Pack of 10) 1.1 oz. Trays

Purina Fancy Feast Appetizers Lickable Grain Free Wet Cat Food Topper Light Meat Tuna Appetizer with Scallop - (Pack of 10) 1.1 oz. Trays

Purina Fancy Feast

The Purina Fancy Feast Appetizers Lickable Grain Free Wet Cat Food Topper Light Meat Tuna Appetizer with Scallop - (Pack of 10) 1.1 oz. Trays was tracked for 29 day(s). During this period, the Buybox price ranged between Buy box price ranged from $11.00 to $11.65 against an MSRP/MAP of $13.18. The product's pricing health is currently flagged as healthy.

Showing Results for Past 30 days
Last updated Jun 30, 2026
Price Overview
Moderate erosion

FLOOR PRICE ($)

$11.00

MAX PRICE ($)

$11.65

AVG PRICE ($)

$11.44

MODERATE EROSION

16.54%

MSRP/MAP ($)

$13.18

Price erosion from MSRP16.54% below MSRP
Jun 2, 2026Jun 30, 2026

The product is currently selling at $11.56, following a peak of $11.65 during the tracking period. Compared to its MSRP of $13.18, the current price reflects a moderate variance of 12.3% erosion.

Buy Box Distribution

Buy Box Share

1P100% · 29d

1P leads with 100% of Buy Box days

1P 1 seller3P 2 sellers
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PAmazon.com· Top
New
$11.56
−$1.62
29(100%)
12.29%
3PSally Grocers
New
$11.37
−$1.81
0(0%)
13.73%
3PMetroplex Goods
New
$19.85
+$6.67
0(0%)
-50.61%
The Buy Box for Purina Fancy Feast Appetizers Lickable Grain Free Wet Cat Food Topper Light Meat Tuna Appetizer with Scallop - (Pack of 10) 1.1 oz. Trays is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 29 out of 29 tracked days. Only 1 of 3 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $13.18

Peak Seller Pressure

3 sellers on Jun 2

Price Trend

Stable

Seller Proliferation

→ Stable

0/day avg · 0 net

Buy-box price held flat at $11.65 throughout the tracking period. It entered the period already $1.53 below MSRP ($13.18), before any crowding pressure arrived. Seller count peaked at 3 on 06/02 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller Churn and Influx

Comparing sellers before Jun 28 vs last 3 days of 29-day tracking period

New Entrants (0)

No new sellers in recent period.

Exited (0)

No sellers exited in recent period.

Persistent (3)
1PAmazon.com

29d · avg $11.44 · 29 Buy Box Wins · stable

3PMetroplex Goods

29d · avg $19.85 · 0 Buy Box Wins · stable

3PSally Grocers

29d · avg $11.37 · 0 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
healthy
Price Erosion

$2.18

Significant · 16.5% below MSRP

Significant erosion — floor is $2.18 (16.5%) below MSRP; the pricing anchor is under real pressure.

Seller Activity

2 3P sellers

Controlled

3P activity is limited to 2 sellers — controlled.

Buy Box

Amazon.com

1P · 29 wins · $11.56

Buy-box is controlled — Amazon.com (1P) leads with 29 wins at $11.56, and 3P interference is minimal.

Recommended Actions
1

Identify sellers below MAP — The lowest price has dropped to $11.00, which is 16.5% below MSRP ($13.18).

2

Escalate directly with Amazon — The lowest price has dropped to $0.00, which is 16.5% below MSRP ($13.18).