Buy-box price is 16.5% below MSRP and a 1P seller controls the listing
The Purina Fancy Feast Appetizers Lickable Grain Free Wet Cat Food Topper Light Meat Tuna Appetizer with Scallop - (Pack of 10) 1.1 oz. Trays was tracked for 24 day(s). During this period, the Buy Box price ranged from $11.00 to $12.50 against an MSRP/MAP of $13.18. The product's pricing health is currently flagged as healthy.
Price Overview
FLOOR PRICE ($)
$11.00
MAX PRICE ($)
$12.50
AVG PRICE ($)
$11.56
EROSION (%)
16.54%
MSRP/MAP ($)
$13.18
The product hit a low of $11.00, following a peak of $12.50 during the tracking period. Compared to its MSRP of $13.18, the floor price reflects a moderate variance of 16.54% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $11.60 −$1.58 below MSRP | 19d (79%) | 11.99% |
2PNextwave Deals | New | $11.60 −$1.58 below MSRP | 0d (0%) | 11.99% |
3PZK-INC | New | $21.70 +$8.52 above MSRP | 0d (0%) | -64.64% |
3PMetroplex Goods | New | $19.85 +$6.67 above MSRP | 0d (0%) | -50.61% |
3PSally Grocers | New | $11.37 −$1.81 below MSRP | 0d (0%) | 13.73% |
The Buy Box for Purina Fancy Feast Appetizers Lickable Grain Free Wet Cat Food Topper Light Meat Tuna Appetizer with Scallop - (Pack of 10) 1.1 oz. Trays is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 19 out of 24 tracked days. Only 1 of 5 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price stayed between $11.00 and $12.50, largely stable over the period. It entered the period already $1.58 below MSRP ($13.18), before any crowding pressure arrived. Seller count peaked at 4 on 09/12 — adding +2 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Seller churn and influx
Comparing sellers before Sep 28 vs last 3 days of 24-day tracking period
1 3P seller exited the listing — channel cleanup signal.
1 seller exited with no new entrants — competitive pressure easing.
No new sellers in recent period
Key Findings
healthy$2.18
Significant erosion — floor is $2.18 (16.5%) below MSRP; the pricing anchor is under real pressure.
3 3P Sellers
3 third-party sellers active — channel showing crowding pressure, exits outnumbering arrivals.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 19 wins at $11.60, and 3P interference is minimal.
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