Categories/Cat Foods/Purina Fancy Feast Appetizers Lickable Grain Free Wet Cat Food Topper Light Meat Tuna Appetizer with Scallop - (Pack of 10) 1.1 oz. Trays
healthy

Buy-box price is 16.5% below MSRP and a 1P seller controls the listing

Purina Fancy Feast Appetizers Lickable Grain Free Wet Cat Food Topper Light Meat Tuna Appetizer with Scallop - (Pack of 10) 1.1 oz. Trays

Purina Fancy Feast Appetizers Lickable Grain Free Wet Cat Food Topper Light Meat Tuna Appetizer with Scallop - (Pack of 10) 1.1 oz. Trays

Purina Fancy Feast·
ID B07CXBTHVG

The Purina Fancy Feast Appetizers Lickable Grain Free Wet Cat Food Topper Light Meat Tuna Appetizer with Scallop - (Pack of 10) 1.1 oz. Trays was tracked for 31 day(s). During this period, the Buy Box price ranged from $11.00 to $11.92 against an MSRP/MAP of $13.18. The product's pricing health is currently flagged as healthy.

Tracked 31 days · past 30-day window
Last updated Jul 31, 2026

Price Overview

FLOOR PRICE ($)

$11.00

MAX PRICE ($)

$11.92

AVG PRICE ($)

$11.39

EROSION (%)

16.54%

MSRP/MAP ($)

$13.18

Price erosion from MSRP
Moderate16.54% below MSRP
MinimalModerateSevere

The product hit a low of $11.00, following a peak of $11.92 during the tracking period. Compared to its MSRP of $13.18, the floor price reflects a moderate variance of 16.54% erosion.

Tracking window: Jul 1, 2026 – Jul 31, 2026

Buy box distribution

100%1P
1P · 1 seller, 100% share3P · 2 sellers, 0% share
Sellers won
1 of 3tracked sellers
Changed hands
0 timesover 31 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PAmazon.com· Top
New
$11.00
−$2.18 below MSRP
31d (100%)
16.54%
3PSally Grocers
New
$11.37
−$1.81 below MSRP
0d (0%)
13.73%
3PMetroplex Goods
New
$19.85
+$6.67 above MSRP
0d (0%)
-50.61%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Purina Fancy Feast Appetizers Lickable Grain Free Wet Cat Food Topper Light Meat Tuna Appetizer with Scallop - (Pack of 10) 1.1 oz. Trays is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 3 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $13.18
Peak seller pressure3 sellers on Jul 1Highest count during tracking window
Price impact at peak−$1.62$13.18 → $11.56
Price trendErodingBased on trailing 30 days
Seller proliferation→ Stable0.0/day avg · 0 net

Buy-box price held flat at $11.56 throughout the tracking period. It entered the period already $1.62 below MSRP ($13.18), before any crowding pressure arrived. Seller count peaked at 3 on 07/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller churn and influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

New entrants (0)

No new sellers in recent period

Exited (0)

No sellers exited in recent period

Persistent (3)

Key Findings

healthy
Price Erosion

$2.18

Significant16.5% below MSRP

Significant erosion — floor is $2.18 (16.5%) below MSRP; the pricing anchor is under real pressure.

Seller Activity

2 3P Sellers

ControlledStable

3P activity is limited to 2 sellers — controlled.

Buy Box

Amazon.com

Controlled1P · 31 wins

Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $11.00, and 3P interference is minimal.

Recommended Actions
1

Identify sellers below MAP — The lowest price has dropped to $11.00, which is 16.5% below MSRP ($13.18).

2

Escalate directly with Amazon — The lowest price has dropped to $11.00, which is 16.5% below MSRP ($13.18).

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