Pet Supplies > Cats > Food > Wet > Canned

Purina Fancy Feast
The Purina Fancy Feast Gourmet Wet Cat Food Variety Pack, Petites Gravy Collection, break-apart tubs, 48 servings - (Pack of 24) 2.8 oz. Tubs was tracked for 31 day(s). During this period, the Buybox price ranged between Buy box price was $18.72 against an MSRP/MAP of $27.68. The product's pricing health is currently flagged as critical.
FLOOR PRICE ($)
$18.72
MAX PRICE ($)
$18.72
AVG PRICE ($)
$18.72
SEVERE EROSION
32.37%
MSRP/MAP ($)
$27.68
The product is currently selling at $18.72, following a peak of $18.72 during the tracking period. Compared to its MSRP of $27.68, the current price reflects a severe variance of 32.4% erosion.
Buy Box Share
1P leads with 100% of Buy Box days
Seller | Condition | Current Price ($) | Buy Box Days | Erosion (%) |
|---|---|---|---|---|
1PAmazon.com· Top | New | $18.72 −$8.96 | 2(6%) | 32.37% |
3PSEVENSKY USA INC | New | $22.37 −$5.31 | 0(0%) | 19.18% |
3PZK-INC | New | $36.45 +$8.77 | 0(0%) | -31.68% |
3PEAGLE SIAL LLC | New | $32.00 +$4.32 | 0(0%) | -15.61% |
3PExpress MD | New | $37.39 +$9.71 | 0(0%) | -35.08% |
3PTRADE TRANDS | New | $36.33 +$8.65 | 0(0%) | -31.25% |
3PAexes | New | $36.40 +$8.72 | 0(0%) | -31.50% |
3PILC Buy | New | $29.50 +$1.82 | 0(0%) | -6.58% |
3PINSAF ENTERPRISES | New | $36.47 +$8.79 | 0(0%) | -31.76% |
Peak Seller Pressure
6 sellers on Jul 24
Price Trend
Stable
Seller Proliferation
→ Stable
+0.03/day avg · +1 net
Peak +2 on 07/08
Buy-box price held flat at $18.72 throughout the tracking period. It entered the period already $8.96 below MSRP ($27.68), before any crowding pressure arrived. Seller count peaked at 6 on 07/24 — adding +1 net seller over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period
Watchlist
No new sellers in recent period.
Last Jul 2 · $18.72 · 2 Buy Box Wins
Last Jul 27 · $36.45 · 0 Buy Box Wins
Last Jul 16 · $37.39 · 0 Buy Box Wins
Last Jul 6 · $29.50 · 0 Buy Box Wins
30d · avg $23.73 · 0 Buy Box Wins · ↓ falling
22d · avg $37.19 · 0 Buy Box Wins · ↓ falling
22d · avg $37.26 · 0 Buy Box Wins · ↓ falling
9d · avg $32.00 · 0 Buy Box Wins · stable
3d · avg $35.04 · 0 Buy Box Wins · stable
$8.96
Severe · 32.4% below MSRP
Severe erosion — floor is $8.96 (32.4%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
8 3P sellers
Swarming · 4 exited
8 3P sellers are swarming this listing — heavily contested.
Amazon.com
1P · 2 wins · $18.72
Buy-box is controlled — Amazon.com (1P) leads with 2 wins at $18.72, and 3P interference is minimal.
Immediate pricing intervention required — The lowest price has dropped to $18.72, which is 32.4% below MSRP ($27.68).
Audit distribution channels — 8 active 3P sellers detected, indicating widespread distribution issues.
Escalate directly with Amazon — The lowest price has dropped to $18.72, which is 32.4% below MSRP ($27.68).