Buy-box price is 32.4% below MSRP and a 1P seller controls the listing
The Purina Fancy Feast Gourmet Wet Cat Food Variety Pack, Petites Gravy Collection, break-apart tubs, 48 servings - (Pack of 24) 2.8 oz. Tubs was tracked for 31 day(s). During this period, the Buy Box price was $18.72 against an MSRP/MAP of $27.68. The product's pricing health is currently flagged as critical.
Price Overview
FLOOR PRICE ($)
$18.72
MAX PRICE ($)
$18.72
AVG PRICE ($)
$18.72
EROSION (%)
32.37%
MSRP/MAP ($)
$27.68
The product held steady at $18.72 throughout the tracking period. Compared to its MSRP of $27.68, the floor price reflects a severe variance of 32.37% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $18.72 −$8.96 below MSRP | 2d (6%) | 32.37% |
3PExpress MD | New | $37.39 +$9.71 above MSRP | 0d (0%) | -35.08% |
3PZK-INC | New | $36.45 +$8.77 above MSRP | 0d (0%) | -31.68% |
3PSEVENSKY USA INC | New | $22.37 −$5.31 below MSRP | 0d (0%) | 19.18% |
3PAexes | New | $36.40 +$8.72 above MSRP | 0d (0%) | -31.50% |
3PILC Buy | New | $29.50 +$1.82 above MSRP | 0d (0%) | -6.58% |
3PINSAF ENTERPRISES | New | $36.47 +$8.79 above MSRP | 0d (0%) | -31.76% |
3PTRADE TRANDS | New | $36.33 +$8.65 above MSRP | 0d (0%) | -31.25% |
3PEAGLE SIAL LLC | New | $32.00 +$4.32 above MSRP | 0d (0%) | -15.61% |
The Buy Box for Purina Fancy Feast Gourmet Wet Cat Food Variety Pack, Petites Gravy Collection, break-apart tubs, 48 servings - (Pack of 24) 2.8 oz. Tubs is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 2 out of 31 tracked days. Only 1 of 9 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price held flat at $18.72 throughout the tracking period. It entered the period already $8.96 below MSRP ($27.68), before any crowding pressure arrived. Seller count peaked at 6 on 07/24 — adding +1 net seller over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Seller churn and influx
Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period
3 persistent 3P sellers actively cutting prices — driving ongoing erosion.
3 3P sellers exited the listing — channel cleanup signal.
4 sellers exited with no new entrants — competitive pressure easing.
No new sellers in recent period
Key Findings
critical$8.96
Severe erosion — floor is $8.96 (32.4%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
8 3P Sellers
8 3P sellers are swarming this listing — heavily contested.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 2 wins at $18.72, and 3P interference is minimal.
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