Categories/Cat Foods/Purina Fancy Feast Gravy Lovers Poultry and Beef Grilled Gourmet Wet Cat Food Variety Pack - (Pack of 30) 3 oz. Cans
at risk

Buy-box price is 9.4% below MSRP and a 1P seller controls the listing

The Purina Fancy Feast Gravy Lovers Poultry and Beef Grilled Gourmet Wet Cat Food Variety Pack - (Pack of 30) 3 oz. Cans was tracked for 31 day(s). During this period, the Buy Box price was $28.06 against an MSRP/MAP of $30.99. The product's pricing health is currently flagged as at risk.

Tracked 31 days · past 30-day window
Last updated Jul 31, 2026

Price Overview

FLOOR PRICE ($)

$28.06

MAX PRICE ($)

$28.06

AVG PRICE ($)

$28.06

EROSION (%)

9.45%

MSRP/MAP ($)

$30.99

Price erosion from MSRP
Minimal9.45% below MSRP
MinimalModerateSevere

The product held steady at $28.06 throughout the tracking period. Compared to its MSRP of $30.99, the floor price reflects a minimal variance of 9.45% erosion.

Tracking window: Jul 1, 2026Jul 31, 2026

Buy box distribution

74%1P
1P · 1 seller, 74% share3P · 7 sellers, 0% share
Sellers won
1 of 8tracked sellers
Changed hands
0 timesover 31 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PAmazon.com· Top
New
$28.06
−$2.93 below MSRP
23d (74%)
9.45%
3PWhat America Buys
New
$46.78
+$15.79 above MSRP
0d (0%)
-50.95%
3PBe Happy Journey
New
$46.99
+$16.00 above MSRP
0d (0%)
-51.63%
3PEssence of Quality ™ (S/N Recorded)
New
$50.80
+$19.81 above MSRP
0d (0%)
-63.92%
3PSally Grocers
New
$25.74
−$5.25 below MSRP
0d (0%)
16.94%
3PLoder Cleaning
New
$48.89
+$17.90 above MSRP
0d (0%)
-57.76%
3PE-KLASS LLC,
New
$44.98
+$13.99 above MSRP
0d (0%)
-45.14%
3PTulip Concepts
New
$49.27
+$18.28 above MSRP
0d (0%)
-58.99%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Purina Fancy Feast Gravy Lovers Poultry and Beef Grilled Gourmet Wet Cat Food Variety Pack - (Pack of 30) 3 oz. Cans is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 23 out of 31 tracked days. Only 1 of 8 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $30.99
Peak seller pressure8 sellers on Jul 5Highest count during tracking window
Price impact at peak$0.00$28.06$28.06
Price trendStableBased on trailing 30 days
Seller proliferation↓ Decreasing-0.0/day avg · -1 net

Buy-box price held flat at $28.06 throughout the tracking period. It entered the period already $2.93 below MSRP ($30.99), before any crowding pressure arrived. Seller count peaked at 8 on 07/05, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.

Seller churn and influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

2 3P sellers exited the listing — channel cleanup signal.

2 sellers exited with no new entrants — competitive pressure easing.

New entrants (0)

No new sellers in recent period

Exited (2)
Persistent (6)

Key Findings

at risk
Price Erosion

$2.93

Moderate9.4% below MSRP

Moderate erosion — floor price is $2.93 (9.4%) below MSRP and slipping.

Seller Activity

7 3P Sellers

Swarming2 exited

7 3P sellers are swarming this listing — heavily contested.

Buy Box

Amazon.com

Controlled1P · 23 wins

Buy-box is controlled — Amazon.com (1P) leads with 23 wins at $28.06, and 3P interference is minimal.

Recommended Actions
1

Audit distribution channels — 7 active 3P sellers detected, indicating widespread distribution issues.

2

Escalate directly with Amazon — The lowest price has dropped to $25.74, which is 9.4% below MSRP ($30.99).

3

Review MAP compliance — The lowest price has dropped to $28.06, which is 9.4% below MSRP ($30.99).

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