Categories/Cat Foods/Purina Fancy Feast Gravy Lovers Poultry and Beef Grilled Gourmet Wet Cat Food Variety Pack - (Pack of 30) 3 oz. Cans
healthy

Buy-box price is 9.4% below MSRP and a 1P seller controls the listing

The Purina Fancy Feast Gravy Lovers Poultry and Beef Grilled Gourmet Wet Cat Food Variety Pack - (Pack of 30) 3 oz. Cans was tracked for 24 day(s). During this period, the Buy Box price was $28.06 against an MSRP/MAP of $30.99. The product's pricing health is currently flagged as healthy.

Tracked 24 days · past 30-day window
Last updated Sep 30, 2026

Price Overview

FLOOR PRICE ($)

$28.06

MAX PRICE ($)

$28.06

AVG PRICE ($)

$28.06

EROSION (%)

9.45%

MSRP/MAP ($)

$30.99

Price erosion from MSRP
Minimal9.45% below MSRP
MinimalModerateSevere

The product held steady at $28.06 throughout the tracking period. Compared to its MSRP of $30.99, the floor price reflects a minimal variance of 9.45% erosion.

Tracking window: Sep 7, 2026 – Sep 30, 2026

Buy box distribution

100%1P
1P · 1 seller, 100% share3P · 4 sellers, 0% share
Sellers won
1 of 5tracked sellers
Changed hands
0 timesover 24 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PAmazon.com· Top
New
$28.06
−$2.93 below MSRP
24d (100%)
9.45%
3PCandy and Convenience Corner
New
$42.03
+$11.04 above MSRP
0d (0%)
-35.62%
3PTulip Concepts
New
$43.66
+$12.67 above MSRP
0d (0%)
-40.88%
3PSally Grocers
New
$41.95
+$10.96 above MSRP
0d (0%)
-35.37%
3PE-KLASS LLC,
New
$42.98
+$11.99 above MSRP
0d (0%)
-38.69%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Purina Fancy Feast Gravy Lovers Poultry and Beef Grilled Gourmet Wet Cat Food Variety Pack - (Pack of 30) 3 oz. Cans is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 24 out of 24 tracked days. Only 1 of 5 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $30.99
Peak seller pressure5 sellers on Sep 7Highest count during tracking window
Price impact at peak−$2.93$30.99 → $28.06
Price trendStableBased on trailing 30 days
Seller proliferation→ Stable0.0/day avg · 0 net

Buy-box price held flat at $28.06 throughout the tracking period. It entered the period already $2.93 below MSRP ($30.99), before any crowding pressure arrived. Seller count peaked at 5 on 09/07 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller churn and influx

Comparing sellers before Sep 28 vs last 3 days of 24-day tracking period

1 persistent 3P seller actively cutting prices — driving ongoing erosion.

New entrants (0)

No new sellers in recent period

Exited (0)

No sellers exited in recent period

Persistent (5)

Key Findings

healthy
Price Erosion

$2.93

Moderate9.4% below MSRP

Moderate erosion — floor price is $2.93 (9.4%) below MSRP and slipping.

Seller Activity

4 3P Sellers

CrowdedStable

4 third-party sellers active — channel showing crowding pressure.

Buy Box

Amazon.com

Controlled1P · 24 wins

Buy-box is controlled — Amazon.com (1P) leads with 24 wins at $28.06, and 3P interference is minimal.

Recommended Actions
1

Escalate directly with Amazon — The lowest price has dropped to $28.06, which is 9.4% below MSRP ($30.99).

2

Review MAP compliance — The lowest price has dropped to $28.06, which is 9.4% below MSRP ($30.99).

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