Buy-box price is 9.4% below MSRP and a 1P seller controls the listing

The Purina Fancy Feast Gravy Lovers Poultry and Beef Grilled Gourmet Wet Cat Food Variety Pack - (Pack of 30) 3 oz. Cans was tracked for 31 day(s). During this period, the Buy Box price was $28.06 against an MSRP/MAP of $30.99. The product's pricing health is currently flagged as at risk.
FLOOR PRICE ($)
$28.06
MAX PRICE ($)
$28.06
AVG PRICE ($)
$28.06
EROSION (%)
9.45%
MSRP/MAP ($)
$30.99
The product held steady at $28.06 throughout the tracking period. Compared to its MSRP of $30.99, the floor price reflects a minimal variance of 9.45% erosion.
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $28.06 −$2.93 below MSRP | 23d (74%) | 9.45% |
3PWhat America Buys | New | $46.78 +$15.79 above MSRP | 0d (0%) | -50.95% |
3PBe Happy Journey | New | $46.99 +$16.00 above MSRP | 0d (0%) | -51.63% |
3PEssence of Quality ™ (S/N Recorded) | New | $50.80 +$19.81 above MSRP | 0d (0%) | -63.92% |
3PSally Grocers | New | $25.74 −$5.25 below MSRP | 0d (0%) | 16.94% |
3PLoder Cleaning | New | $48.89 +$17.90 above MSRP | 0d (0%) | -57.76% |
3PE-KLASS LLC, | New | $44.98 +$13.99 above MSRP | 0d (0%) | -45.14% |
3PTulip Concepts | New | $49.27 +$18.28 above MSRP | 0d (0%) | -58.99% |
The Buy Box for Purina Fancy Feast Gravy Lovers Poultry and Beef Grilled Gourmet Wet Cat Food Variety Pack - (Pack of 30) 3 oz. Cans is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 23 out of 31 tracked days. Only 1 of 8 total sellers have won the Buy Box.
Buy-box price held flat at $28.06 throughout the tracking period. It entered the period already $2.93 below MSRP ($30.99), before any crowding pressure arrived. Seller count peaked at 8 on 07/05, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.
Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period
2 3P sellers exited the listing — channel cleanup signal.
2 sellers exited with no new entrants — competitive pressure easing.
No new sellers in recent period
$2.93
Moderate erosion — floor price is $2.93 (9.4%) below MSRP and slipping.
7 3P Sellers
7 3P sellers are swarming this listing — heavily contested.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 23 wins at $28.06, and 3P interference is minimal.
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