Buy-box price is 9.4% below MSRP and a 1P seller controls the listing

The Purina Fancy Feast Gravy Lovers Poultry and Beef Grilled Gourmet Wet Cat Food Variety Pack - (Pack of 30) 3 oz. Cans was tracked for 24 day(s). During this period, the Buy Box price was $28.06 against an MSRP/MAP of $30.99. The product's pricing health is currently flagged as healthy.
FLOOR PRICE ($)
$28.06
MAX PRICE ($)
$28.06
AVG PRICE ($)
$28.06
EROSION (%)
9.45%
MSRP/MAP ($)
$30.99
The product held steady at $28.06 throughout the tracking period. Compared to its MSRP of $30.99, the floor price reflects a minimal variance of 9.45% erosion.
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $28.06 −$2.93 below MSRP | 24d (100%) | 9.45% |
3PCandy and Convenience Corner | New | $42.03 +$11.04 above MSRP | 0d (0%) | -35.62% |
3PTulip Concepts | New | $43.66 +$12.67 above MSRP | 0d (0%) | -40.88% |
3PSally Grocers | New | $41.95 +$10.96 above MSRP | 0d (0%) | -35.37% |
3PE-KLASS LLC, | New | $42.98 +$11.99 above MSRP | 0d (0%) | -38.69% |
The Buy Box for Purina Fancy Feast Gravy Lovers Poultry and Beef Grilled Gourmet Wet Cat Food Variety Pack - (Pack of 30) 3 oz. Cans is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 24 out of 24 tracked days. Only 1 of 5 total sellers have won the Buy Box.
Buy-box price held flat at $28.06 throughout the tracking period. It entered the period already $2.93 below MSRP ($30.99), before any crowding pressure arrived. Seller count peaked at 5 on 09/07 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Comparing sellers before Sep 28 vs last 3 days of 24-day tracking period
1 persistent 3P seller actively cutting prices — driving ongoing erosion.
No new sellers in recent period
No sellers exited in recent period
$2.93
Moderate erosion — floor price is $2.93 (9.4%) below MSRP and slipping.
4 3P Sellers
4 third-party sellers active — channel showing crowding pressure.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 24 wins at $28.06, and 3P interference is minimal.
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