Buy-box price is 10.3% below MSRP and a 1P seller controls the listing

The Purina Fancy Feast Gravy Lovers Variety Pack Feast Pate in Wet Cat Food Gravy - (Pack of 1) 4.5 lb. Boxes was tracked for 31 day(s). During this period, the Buy Box price was $22.86 against an MSRP/MAP of $25.49. The product's pricing health is currently flagged as at risk.
FLOOR PRICE ($)
$22.86
MAX PRICE ($)
$22.86
AVG PRICE ($)
$22.86
EROSION (%)
10.32%
MSRP/MAP ($)
$25.49
The product held steady at $22.86 throughout the tracking period. Compared to its MSRP of $25.49, the floor price reflects a moderate variance of 10.32% erosion.
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $22.86 −$2.63 below MSRP | 31d (100%) | 10.32% |
3PWhat America Buys | New | $34.21 +$8.72 above MSRP | 0d (0%) | -34.21% |
3PExpress MD | New | $36.90 +$11.41 above MSRP | 0d (0%) | -44.76% |
3PSEVENSKY USA INC | New | $28.97 +$3.48 above MSRP | 0d (0%) | -13.65% |
2PSAN Distributors | New | $33.00 +$7.51 above MSRP | 0d (0%) | -29.46% |
3PBedi Distribution | New | $43.00 +$17.51 above MSRP | 0d (0%) | -68.69% |
3PMetroplex Goods | New | $36.96 +$11.47 above MSRP | 0d (0%) | -45.00% |
3PAll Your Pets Needs | New | $36.90 +$11.41 above MSRP | 0d (0%) | -44.76% |
3PE-KLASS LLC, | New | $39.00 +$13.51 above MSRP | 0d (0%) | -53.00% |
The Buy Box for Purina Fancy Feast Gravy Lovers Variety Pack Feast Pate in Wet Cat Food Gravy - (Pack of 1) 4.5 lb. Boxes is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 9 total sellers have won the Buy Box.
Buy-box price held flat at $22.86 throughout the tracking period. It entered the period already $2.63 below MSRP ($25.49), before any crowding pressure arrived. Seller count peaked at 9 on 07/02, easing off since — adding -2 net sellers over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.
Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period
2 persistent 3P sellers actively cutting prices — driving ongoing erosion.
2 3P sellers exited the listing — channel cleanup signal.
2 sellers exited with no new entrants — competitive pressure easing.
No new sellers in recent period
$2.63
Significant erosion — floor is $2.63 (10.3%) below MSRP; the pricing anchor is under real pressure.
7 3P Sellers
7 3P sellers are swarming this listing — heavily contested.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $22.86, and 3P interference is minimal.
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